SlideShare a Scribd company logo
We create
experiences that
drive people to
purchase.
Please view
fullscreen.
ABOUT US
•  Multi-channel marketing agency established 2003
•  Annual all companies turnover £1.5m
•  Ranked No. 62 in the Drum top 100 agency list
•  Staff total overhead 28
•  Zero debt / no outside investors
•  Studios in Warwickshire, Birmingham and City of London
OUR
RESULTS
CLIENT SUCCESS
£477K
REVENUE IN 6
WEEKS
£9M
SALE VALUE
WITHIN 6YEARS
£500K
DECREASE IN
CPA
GORDON RAMSAY
Designed and delivered a
targeted email and gift voucher
campaign to drive multi-site
restaurant footfall pre-
Christmas.Value realised was
400% greater than previous year
TEAM SPORT KARTING
Defined the brand and took
them to market across all
marketing channels in 16
locations. Our role covers
customer acquisition and CRM
programmes that drive repeat
purchase. All marketing for Team
Sport handled by CaB Studios.
DISCOUNT VOUCHERS
Intelligent application of SEO
and PPC tactics to drive down
cost per customer acquisition
over 6 month period. Managed
targeting and capture of over
9,000 new customer per day,
20,000 at peak.
WE
BELEIVE
Great design
solves a
problem.
Creative should perspire. Its has to
attract, to challenge, to create emotion.
But above all, it has to deliver.
For us, awards are a by-product of doing
great work that works hard (we should
know, we’ve won our fair share).
First and foremost, we’re a marketing
agency who combine exceptional
creative and entrepreneurial flair to
make big ideas work hard for your
business.
Customer
service is a
mindset,not a
department.
Every time a customer connects with
your business, you choose to keep or
break your brand’s promise.
In today’s ultra-connected world, you
thrive by making every moment count,
regardless of how seemingly small and
regardless of the channel it happens in.
We believe that every one of those
moments should be relevant,
remarkable and rewarding and our
clients trust us to make that happen,
24/7, 365.
You can
handle the
truth.
You’re an intelligent person. Moreover,
given the right information you know
what your business needs to do next. All
you need is honest, accurate data.
We offer 16 marketing channels and we
aren’t tied to a single one.This means
we can give you a birds eye view of your
problem, help you navigate the options
and then execute the strategy in-house.
If something isn’t working, cut it. Move
investment to the channels that deliver
the the strongest return. Sounds obvious
but if you work with an agency who can’t
think in “multi-channel”, chances are
their recommendations will be skewed.
We don’t care where you spend your
budget, as long as you’re getting the
results you need.
HOW WE
HELP
ATTRACT
ENGAGE
FIND
LEAD
CLIENT
SUCCESS
Find
Help customers find you
We help the right customers
discover you at the right
time, in the right context.
Attract
Attract and earn permission
We create experiences that
capture their imagination
and compel them to “tune
in” to your communications.
Engage
Engage and drive loyalty
We learn about them as
individuals and give them
more of what they love.
Lead
Lead decision-making
We give them the help they
need to make great
decisions about what to buy
from you.
OUR
SERVICES
ONE AGENCY.
ONE CONTACT.
16 CHANNELS.
WORLD-CLASS TECHNOLOGY
Server Development Social Search Email Conversion
We give clients:
ü  Enterprise level tools and capability
ü  Access to cutting-edge technology, cost effectively
ü  Trusted, robust and scalable platforms for growth
A UNIQUE PARTNERSHIP
Our partner, MBH Partnership, deliver site selection, feasibility studies
and store fit-out services for Tesco, Sainsbury’s, McDonalds & ESSO.
This lets us offer clients the ability to find new locations and get them
operational quickly – from site selection, feasibility studies, interior
styling, through to menu design and local marketing, our services scale
with you as you grow.
“WE TAKE BRANDS FROM
CONCEPT TO ARCHITECTURE,
THROUGH TO INTERIORS,
PRINTED COLLATERAL AND
FULL CUSTOMER JOURNEY.”
- Al Allaway, CEO
A FEW
CLIENTS
CAB CLIENTS
THANK
YOU

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CAB Studios Overview

  • 1. We create experiences that drive people to purchase.
  • 3. ABOUT US •  Multi-channel marketing agency established 2003 •  Annual all companies turnover £1.5m •  Ranked No. 62 in the Drum top 100 agency list •  Staff total overhead 28 •  Zero debt / no outside investors •  Studios in Warwickshire, Birmingham and City of London
  • 5. CLIENT SUCCESS £477K REVENUE IN 6 WEEKS £9M SALE VALUE WITHIN 6YEARS £500K DECREASE IN CPA GORDON RAMSAY Designed and delivered a targeted email and gift voucher campaign to drive multi-site restaurant footfall pre- Christmas.Value realised was 400% greater than previous year TEAM SPORT KARTING Defined the brand and took them to market across all marketing channels in 16 locations. Our role covers customer acquisition and CRM programmes that drive repeat purchase. All marketing for Team Sport handled by CaB Studios. DISCOUNT VOUCHERS Intelligent application of SEO and PPC tactics to drive down cost per customer acquisition over 6 month period. Managed targeting and capture of over 9,000 new customer per day, 20,000 at peak.
  • 7. Great design solves a problem. Creative should perspire. Its has to attract, to challenge, to create emotion. But above all, it has to deliver. For us, awards are a by-product of doing great work that works hard (we should know, we’ve won our fair share). First and foremost, we’re a marketing agency who combine exceptional creative and entrepreneurial flair to make big ideas work hard for your business.
  • 8. Customer service is a mindset,not a department. Every time a customer connects with your business, you choose to keep or break your brand’s promise. In today’s ultra-connected world, you thrive by making every moment count, regardless of how seemingly small and regardless of the channel it happens in. We believe that every one of those moments should be relevant, remarkable and rewarding and our clients trust us to make that happen, 24/7, 365.
  • 9. You can handle the truth. You’re an intelligent person. Moreover, given the right information you know what your business needs to do next. All you need is honest, accurate data. We offer 16 marketing channels and we aren’t tied to a single one.This means we can give you a birds eye view of your problem, help you navigate the options and then execute the strategy in-house. If something isn’t working, cut it. Move investment to the channels that deliver the the strongest return. Sounds obvious but if you work with an agency who can’t think in “multi-channel”, chances are their recommendations will be skewed. We don’t care where you spend your budget, as long as you’re getting the results you need.
  • 11. ATTRACT ENGAGE FIND LEAD CLIENT SUCCESS Find Help customers find you We help the right customers discover you at the right time, in the right context. Attract Attract and earn permission We create experiences that capture their imagination and compel them to “tune in” to your communications. Engage Engage and drive loyalty We learn about them as individuals and give them more of what they love. Lead Lead decision-making We give them the help they need to make great decisions about what to buy from you.
  • 14. WORLD-CLASS TECHNOLOGY Server Development Social Search Email Conversion We give clients: ü  Enterprise level tools and capability ü  Access to cutting-edge technology, cost effectively ü  Trusted, robust and scalable platforms for growth
  • 15. A UNIQUE PARTNERSHIP Our partner, MBH Partnership, deliver site selection, feasibility studies and store fit-out services for Tesco, Sainsbury’s, McDonalds & ESSO. This lets us offer clients the ability to find new locations and get them operational quickly – from site selection, feasibility studies, interior styling, through to menu design and local marketing, our services scale with you as you grow. “WE TAKE BRANDS FROM CONCEPT TO ARCHITECTURE, THROUGH TO INTERIORS, PRINTED COLLATERAL AND FULL CUSTOMER JOURNEY.” - Al Allaway, CEO