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How to Create a Customer
Centric Strategy For Your
Business
Contact Us: M: +91 9611 171 345
How to Create a Customer Centric Strategy For
Your Business
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
What is Customer centricity?
Although customer centric is a very straight forward word and doesn’t need any
specific definition to explain the meaning of it , but in real world businesses do make
real effort to keep customers first. They make it a priority to provide a great customer
experience before and after the sale, to increase profits and gain a competitive edge
over their competitors.
Being customer centric is more than just providing customer satisfaction. It’s about
keeping the customer at the center of your business and strategizing everything
around the sole idea of providing an excellent client support to the customer during
and after the sales process.
Contact Us: M: +91 9611 171 345
What is Customer centric business?
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
“Customer centricity is an approach to doing business that focuses on providing a positive
customer experience in order to drive profit and gain competitive advantage.” – Leslie
Cottenje, Hello Customer.
A customer centric business does understand that not every interested person turns out to
be a profitable customer. These organizations use CRM analytics to gain a complete view of
their customers in order to segregate dead and pursuable customers. Companies majorly
focus on the customers who can be loyal to the company and are easy to retain. Thus,
companies work towards acquiring and retaining these customers by nurturing their
relationships and improving their overall customer satisfaction level.
Contact Us: M: +91 9611 171 345
Challenges for becoming customer centric?
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
Being a customer centric organization is not as easy and convenient as
it always looks like. There are many challenges for being a customer
centric company, few of them are as below:
■ Businesses are unaware of customer needs
■ Unorganised and traditional method of data management.
■ Employees and staff members are unaware of customer centric
process.
■ Inefficient customer care and after sales services.
■ Improper data analytics.
Contact Us: M: +91 9611 171 345
Why is customer centric important?
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
If you have an excellent business products and strategies but a poor customer relationship
management then your business won’t be able to make it big. Many surveys suggest that a
business can make a profit by just retaining their loyal and old customer. 5% of customer
retention can increase a company’s profitability by 95%. Also, it is 6-7 times more expensive
to obtain a new customer than it is to retain an existing one.
Market studies reveal that 3 out of 5 customers (59%) would try a new brand or a business
venture for a better customer service experience.
Furthermore, 62% of global consumers stop doing business with an organization due to a
poor customer satisfaction level. When it comes to sales, the probability of sales with an
existing happy customer is up to 14 times more than sales with a new customer.
Hence to make it large in a digital economic market, we need to give more productive
customer centric approach to our business to improve overall business turnover.
Contact Us: M: +91 9611 171 345
Methods to become customer centric
organization
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
Understand your customers
Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic
Advantage, explains for a profitable business, it’s critical to focus on customer relationships
and overall experience. Unfortunately, almost 66% of marketing heads are unaware of their
customers worth and by just implementing customer centric marketing policies ,
companies can significantly increase their profit margin.
With the online shopping market, being customer centrics is a buzzword in today’s
economical business strategy. With increasing no. of customers shifting to digital shopping
on smartphones and gadgets, it’s very important to understand your customer before
offering different business offers and services to the customer.
One of the greatest customer service problems is insufficient knowledge and resources to
resolve customer problems. With efficient CRM softwares you can keep a complete view of
the contact details, interested product details, background, regional and personal
preferences and inclinations. With these added advantages, every detail on the customer is
tracked and understood before reaching out to them. Also, the sales and marketing team
can create customer centric presentation and campaigns for better customer experience.
Contact Us: M: +91 9611 171 345
Methods to become customer centric
organization contiues...
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
Manage your business
A good CRM software has various facilities to track each and every detail on customer
interactions and sales lifecycle. Starting from customer contact information, interested
product list, sales stage, follow up events and upcoming campaigns to different quotation
sent to the customer for different products and more. With a systematic and well organised
process of tracking client information, sales and marketing team can provide a complete
view to the prospective leads and provide more customer oriented solutions and
customisations.
With many customised functionalities and software interfaces, customers can relate better
to your business model and software usage. Many customers switch to another service
vendor majorly due to complicated softwares and lack of knowledge base documents and
demo videos. The more you can systematically understand your customer’s preference and
implement those to your software, the easier it will be to lure a customer who needs a
simple and versatile software and business experience.
Also, with a systematic inhouse process for tracking and managing your service or sales
team, we can create a better and more efficient work environment for employees. A happy
employee is always an asset to the company’s progress. Hence we should not only look for
solutions to keep our customers happy but also make an employee friendly business
model.
Contact Us: M: +91 9611 171 345
Methods to become customer centric
organization contiues...
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
Collect data for customer trends
If you are using spreadsheets and documents to track and strategies
your customer experience then it’s definitely time for a shift to a cloud
based centralised database model. CRM softwares like SalesbabuCRM
, provide numerous Management information system(MIS) reports
which can be used to collect customer data and strategize your sales
and marketing campaigns.
With greater levels of client whereabouts, we can translate it into
better customer engagement. Through different social media websites,
it is easy to find where your customers are spending time and their
preferred products and services. We can integrate various email, SMSs
and social media webpages with our CRM to track our customer’s
interest and create more customised reports and statistics.
Contact Us: M: +91 9611 171 345
Methods to become customer centric
organization contiues...
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
Customer centric employees.
If you are not approachable to your customers you can’t provide
complete customer satisfaction level to the clients. First steps towards
a great customer centric organization is to select and train your
employees to become customer centric.
You can’t sell something if you don’t understand the worth of it. Hence,
having a customer centric culture is very important to understand the
customer’s pain points and relate to it personally. The sales and
marketing team should have regular update sessions on customer
engagement programs and personal training.
Along with this sales, HR and other marketing teams should work in
parallel to have a collaborative effort towards providing effective
solutions for customers. A good teamwork projects itself with
maximum turnarounds of happy customers.
With various CRM functionalities, we can create many strategic follow
up and task management programs which will help to strategies our
lead tracking process and maximise our lead conversion rate.
Contact Us: M: +91 9611 171 345
Methods to become customer centric
organization contiues...
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
Open to feedback
“Customer feedback and engagement is more important than ever in the
digital age, with a decline in brand loyalty affecting repeat sales. Staying
on top of customer preferences and trends can help to combat the
degree to which brand loyalty has been fading.” – Mara Canivet.
With the increased usage of digital technology on social media and
blogging, every customer can provide his opinionated view as reviews
and feedbacks. Numerous people make up their minds on a particular
company or product based on reviews and old customers feedback.
Regular surveys are an effective way to understand the pain points of
existing customer and give a sense of belongingness to customer and
help in retaining more customer. Also, it’s always easier and less
expensive to retain existing customers than it is to find new ones.
With constant feedback and survey results, higher authorities can get
various metrics to improvise on the company’s pain areas and gain
more confidence from the customers.
Contact Us: M: +91 9611 171 345
Conclusion
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
As we all understand that the easiest way to grow your company is
through a customer centric approach for business solutions. Hence to
automated and strategies all your business strategies at one place,
you need to select a good and trusted CRM software. With CRM
solutions like SalesBabuCRM, you can give an end to end support for
all customer requirements.
Contact Us: M: +91 9611 171 345
Thank you for Visiting Us
Our Address
SalesBabu Business Solutions Pvt. Ltd.
No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092
Tel: +91 9611 171 345 ,
Mobile: +91 9341 323 571
E-mail: sales@salesbabu.com
Website: www.salesbabu.com
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com

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How to create a customer centric strategy for your business (1)

  • 1. How to Create a Customer Centric Strategy For Your Business
  • 2. Contact Us: M: +91 9611 171 345 How to Create a Customer Centric Strategy For Your Business Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com What is Customer centricity? Although customer centric is a very straight forward word and doesn’t need any specific definition to explain the meaning of it , but in real world businesses do make real effort to keep customers first. They make it a priority to provide a great customer experience before and after the sale, to increase profits and gain a competitive edge over their competitors. Being customer centric is more than just providing customer satisfaction. It’s about keeping the customer at the center of your business and strategizing everything around the sole idea of providing an excellent client support to the customer during and after the sales process.
  • 3. Contact Us: M: +91 9611 171 345 What is Customer centric business? Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com “Customer centricity is an approach to doing business that focuses on providing a positive customer experience in order to drive profit and gain competitive advantage.” – Leslie Cottenje, Hello Customer. A customer centric business does understand that not every interested person turns out to be a profitable customer. These organizations use CRM analytics to gain a complete view of their customers in order to segregate dead and pursuable customers. Companies majorly focus on the customers who can be loyal to the company and are easy to retain. Thus, companies work towards acquiring and retaining these customers by nurturing their relationships and improving their overall customer satisfaction level.
  • 4. Contact Us: M: +91 9611 171 345 Challenges for becoming customer centric? Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com Being a customer centric organization is not as easy and convenient as it always looks like. There are many challenges for being a customer centric company, few of them are as below: ■ Businesses are unaware of customer needs ■ Unorganised and traditional method of data management. ■ Employees and staff members are unaware of customer centric process. ■ Inefficient customer care and after sales services. ■ Improper data analytics.
  • 5. Contact Us: M: +91 9611 171 345 Why is customer centric important? Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com If you have an excellent business products and strategies but a poor customer relationship management then your business won’t be able to make it big. Many surveys suggest that a business can make a profit by just retaining their loyal and old customer. 5% of customer retention can increase a company’s profitability by 95%. Also, it is 6-7 times more expensive to obtain a new customer than it is to retain an existing one. Market studies reveal that 3 out of 5 customers (59%) would try a new brand or a business venture for a better customer service experience. Furthermore, 62% of global consumers stop doing business with an organization due to a poor customer satisfaction level. When it comes to sales, the probability of sales with an existing happy customer is up to 14 times more than sales with a new customer. Hence to make it large in a digital economic market, we need to give more productive customer centric approach to our business to improve overall business turnover.
  • 6. Contact Us: M: +91 9611 171 345 Methods to become customer centric organization Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com Understand your customers Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, explains for a profitable business, it’s critical to focus on customer relationships and overall experience. Unfortunately, almost 66% of marketing heads are unaware of their customers worth and by just implementing customer centric marketing policies , companies can significantly increase their profit margin. With the online shopping market, being customer centrics is a buzzword in today’s economical business strategy. With increasing no. of customers shifting to digital shopping on smartphones and gadgets, it’s very important to understand your customer before offering different business offers and services to the customer. One of the greatest customer service problems is insufficient knowledge and resources to resolve customer problems. With efficient CRM softwares you can keep a complete view of the contact details, interested product details, background, regional and personal preferences and inclinations. With these added advantages, every detail on the customer is tracked and understood before reaching out to them. Also, the sales and marketing team can create customer centric presentation and campaigns for better customer experience.
  • 7. Contact Us: M: +91 9611 171 345 Methods to become customer centric organization contiues... Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com Manage your business A good CRM software has various facilities to track each and every detail on customer interactions and sales lifecycle. Starting from customer contact information, interested product list, sales stage, follow up events and upcoming campaigns to different quotation sent to the customer for different products and more. With a systematic and well organised process of tracking client information, sales and marketing team can provide a complete view to the prospective leads and provide more customer oriented solutions and customisations. With many customised functionalities and software interfaces, customers can relate better to your business model and software usage. Many customers switch to another service vendor majorly due to complicated softwares and lack of knowledge base documents and demo videos. The more you can systematically understand your customer’s preference and implement those to your software, the easier it will be to lure a customer who needs a simple and versatile software and business experience. Also, with a systematic inhouse process for tracking and managing your service or sales team, we can create a better and more efficient work environment for employees. A happy employee is always an asset to the company’s progress. Hence we should not only look for solutions to keep our customers happy but also make an employee friendly business model.
  • 8. Contact Us: M: +91 9611 171 345 Methods to become customer centric organization contiues... Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com Collect data for customer trends If you are using spreadsheets and documents to track and strategies your customer experience then it’s definitely time for a shift to a cloud based centralised database model. CRM softwares like SalesbabuCRM , provide numerous Management information system(MIS) reports which can be used to collect customer data and strategize your sales and marketing campaigns. With greater levels of client whereabouts, we can translate it into better customer engagement. Through different social media websites, it is easy to find where your customers are spending time and their preferred products and services. We can integrate various email, SMSs and social media webpages with our CRM to track our customer’s interest and create more customised reports and statistics.
  • 9. Contact Us: M: +91 9611 171 345 Methods to become customer centric organization contiues... Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com Customer centric employees. If you are not approachable to your customers you can’t provide complete customer satisfaction level to the clients. First steps towards a great customer centric organization is to select and train your employees to become customer centric. You can’t sell something if you don’t understand the worth of it. Hence, having a customer centric culture is very important to understand the customer’s pain points and relate to it personally. The sales and marketing team should have regular update sessions on customer engagement programs and personal training. Along with this sales, HR and other marketing teams should work in parallel to have a collaborative effort towards providing effective solutions for customers. A good teamwork projects itself with maximum turnarounds of happy customers. With various CRM functionalities, we can create many strategic follow up and task management programs which will help to strategies our lead tracking process and maximise our lead conversion rate.
  • 10. Contact Us: M: +91 9611 171 345 Methods to become customer centric organization contiues... Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com Open to feedback “Customer feedback and engagement is more important than ever in the digital age, with a decline in brand loyalty affecting repeat sales. Staying on top of customer preferences and trends can help to combat the degree to which brand loyalty has been fading.” – Mara Canivet. With the increased usage of digital technology on social media and blogging, every customer can provide his opinionated view as reviews and feedbacks. Numerous people make up their minds on a particular company or product based on reviews and old customers feedback. Regular surveys are an effective way to understand the pain points of existing customer and give a sense of belongingness to customer and help in retaining more customer. Also, it’s always easier and less expensive to retain existing customers than it is to find new ones. With constant feedback and survey results, higher authorities can get various metrics to improvise on the company’s pain areas and gain more confidence from the customers.
  • 11. Contact Us: M: +91 9611 171 345 Conclusion Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com As we all understand that the easiest way to grow your company is through a customer centric approach for business solutions. Hence to automated and strategies all your business strategies at one place, you need to select a good and trusted CRM software. With CRM solutions like SalesBabuCRM, you can give an end to end support for all customer requirements.
  • 12. Contact Us: M: +91 9611 171 345 Thank you for Visiting Us Our Address SalesBabu Business Solutions Pvt. Ltd. No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092 Tel: +91 9611 171 345 , Mobile: +91 9341 323 571 E-mail: sales@salesbabu.com Website: www.salesbabu.com Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website: www.salesbabu.com Email: sales@salesbabu.com