This document outlines the typical process for an online display media order, including brainstorming sessions between the advertiser and agency to develop a media plan, negotiations between sales reps and publishers to reserve inventory and finalize costs, building and trafficking tags to track campaigns, and ongoing reporting and reconciliation of campaign delivery, invoices, and spend throughout the campaign lifecycle. Key players in the process include the advertiser, agency, sales reps, publishers, account managers, tech teams, and accounting/finance.

1. Advertiser
Media
Director/
Supervisor
Media
Planner
Typical Online Display Media Order Process
Advertiser
Ad Server
Sales Rep
Publisher
Ad Server
Media Brief
Requests for Proposals
RFP Response
Research
Negotiations
Present Media Plan
Revised Media Plan
Client Authorization
Purchase Order
Confirm Tags are Up
Traffick Tags
Monthly Invoice
AccountingAssistant
Brainstorming Session
Reserve Inventory
Delivery Reports
Campaign Payment
Account
Manager
Tech Team Accounting
Send Tags
Evaluate RFPs
Finalize Media Plan & Presentation
Feedback
Campaign Launch
IOs
Build Tags
Confirm Tags are Tracking
PO/Media Authorization
Campaign in OPS
Approve Invoices
Submit Invoices
Monitor Campaign Delivery & Optimizations
Campaign Reports
Campaign End
Reconcile Campaign Delivery and Invoices
Reconcile Final Campaign Spend
Final Report & Presentation
Creative
Agency/RM
Insertion Order
Creative Specs
Send Tags
Strategic
Brainstorm
Check Inventory
Contact Partners
Creative Specs
Creative Units
Screenshots
Screenshots
Invoice Payment
Campaign Invoice
Present Final Report
Scheduled Delivery Reports
© 2011 NextMark, Inc.
Monthly Delivery Report
Delivery Report
Insertion Order
Check Inventory