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We are the Audience 50 people 4 offices 120 clients Canada’s leading IR firm

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Equicom Advantage We make public companies better at being public Strong capital market knowledge Client focused and proactive Comprehensive suite of services Strong investment community/ media relationships

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The Right Message The Right Audience 2 Keys

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In-house capabilities <ul><li>Creative Services </li></ul><ul><li>Investor Relations </li></ul>All-inclusive monthly fee Customized programs Full service offering Individual projects quoted separately Live events Print/New media

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Our Philosophy Consistent communication Set expectations Articulate events in the context of the overall business plan/vision Establish milestones and strategic vision Long-term and loyal stakeholders Credibility

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Investor Relations Services We build tailored IR programs to meet individual client needs Market messaging Shareholder inquiries Social media Administrative support Financial media relations Manage expectations Content development

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Proactive Investor Relations <ul><li>Unparalleled relationships </li></ul>Bankers Analysts Retail Brokers Fund managers Outreach Feedback

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‘On The Radar’ <ul><li>Print and New Media </li></ul><ul><ul><li>Combne strategic messaging with design </li></ul></ul><ul><ul><li>Full turn-key services </li></ul></ul><ul><ul><li>Graphic design </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Content development </li></ul></ul>Presentation posted on TMXMoney.com Full feedback report Monthly Toronto, Montreal, Calgary, and Vancouver Presentations series to 40-50 targeted brokers

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The ‘Investor Scorecard’ <ul><li>Print and New Media </li></ul><ul><ul><li>Combne strategic messaging with design </li></ul></ul><ul><ul><li>Full turn-key services </li></ul></ul><ul><ul><li>Graphic design </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Content development </li></ul></ul>Posted on TMXMoney.com Broadly disseminated Provides objective review vs peers Companies with limited coverage

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Web 2.0 Ensure maximum visibility Broad distribution of information Increase retail following Formulate web strategy Social media driven

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Video Corporate Videos Quarterly Updates CEO Interviews Full Animation

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Equicom programs <ul><li>strategic plan </li></ul>execution measurement tactics calendar objectives messages disclosure best practices media plan roadshow objectives enhance message perceptions feedback

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Desired results <ul><li>long-term </li></ul><ul><li>short-term </li></ul>awareness on ‘the street’ cost savings consistent message across communication platforms well understood long term vision increased analyst coverage improved valuation multiples vs. peer group improved feedback from investment community enhanced liquidity / reduced volatility

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Strategic Design

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Strategic Design - Messaging Right Information, Rapidly transferred with High Recall

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Strategic Design: Print and New Media <ul><li>Print and New Media </li></ul><ul><ul><li>Combne strategic messaging with design </li></ul></ul><ul><ul><li>Full turn-key services </li></ul></ul><ul><ul><li>Graphic design </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Content development </li></ul></ul>Project management Graphic design Content development Full turn-key services Combine strategic messaging with design

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Live Events <ul><li>Print and New Media </li></ul><ul><ul><li>Combne strategic messaging with design </li></ul></ul><ul><ul><li>Full turn-key services </li></ul></ul><ul><ul><li>Graphic design </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Content development </li></ul></ul>Non-Deal Roadshows Analyst Days Complete solution IPO Roadshows Annual meetings

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Equicom process <ul><li>Reporting </li></ul><ul><li>Account Management </li></ul>Coordinates internal team Ensures execution of strategy Dedicated team Program adjustments Feedback Equicom activities

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Why Equicom Build your equity, using ours Team of specialists Experience Cost effective Trusted name in the capital markets Established communications channels Enhanced market perspective

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select clients