SlideShare a Scribd company logo

M B F010 Plotczyk 091907

•Download as PPT, PDF•
•
D
Dreamforce07

Full session information and video available on successforce.com.

Economy & FinanceTechnology
1 of 36
How Salesforce.com Uses Salesforce Erica Kuhl Sr. Manager, AppExchange Marketing Programs Elizabeth Smyth Sr. Manager, EMEA Marketing Track: Marketing I and II
Safe Harbor Statement ,[object Object],[object Object],[object Object]
Safe Harbor Statement ,[object Object],[object Object],[object Object]
ERICA KUHL Sr. Manager, AppExchange Marketing Programs [email_address]
The 5 W’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dreamforce Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],BIG, COMPLEX CONFERENCE
Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution: EventForce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EventForce Demo
Event Tracks
Event Sessions
Event Speakers
Event Rooms
Event Reporting
Results: EventForce ,[object Object],[object Object],[object Object],[object Object],[object Object]
Imagine it. Learn it. Use it. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Available now on the AppExchange! ,[object Object],[object Object]
LIZ SMYTH Sr. Manager, EMEA Marketing [email_address]
The 5 W’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are we going to cover? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EMEA Marketing The Challenge
[object Object],[object Object],[object Object],[object Object],EMEA Marketing Lead Generation
Inside Opportunities Field Opportunities Lead Capture Lead Qualify Salesforce.com Website Events EMEA Marketing Our Programs x5 Phone Search Engine PR/Events Email
Maximizing Campaigns Campaigns are CORE to Tracking Marketing Effectiveness Closed business ties back to leads Leads tie to marketing campaigns
Maximizing Campaigns Campaigns Record Types Record types allow you to associate different business processes and subsets of picklist values to different users based on their user profile. Any promos on corporate website (demo center) Web Promotions Description Record Type Name Campaigns that do not fit in other categories (sales campaigns, internal company programs) Generic Campaign When customers or prospects express interest in a specific area (product, education, services, etc) Opt-in Campaign Keyword buys on search engines (google, yahoo) Search Engine Marketing Any salesforce.com event (city tour, user conference, etc) or 3 rd party event (trade show, partner conference) Marketing Events & Webinars Email drop to customers, prospects or 3 rd party lists Email Marketing
Maximizing Campaigns Naming Conventions ,[object Object],[object Object],[object Object],[Region] - [Date] - [Internet Search] - [Search Engine] - [Adgroup] – [Product Focus] EMEA – FY08Q3 - Internet Search – Google – Call Center - SSS Search Engine Marketing [Region] - [Date] - [Program] – [Audience] – [City] – [Driver Name] EMEA – FY08Q3 - City Tours – Customers – Brussels – Email – 1 Week Left Events & Webinars [Region] - [Date] - [Email] – [Language] – [Campaign] – [Audience] EMEA – FY08Q3 - Email – FR – Gartner SFA – House List Email Marketing [Region] - [Date] - [Vehicle] – [Site] - [Vehicle- Granular] – [Campaign] EMEA – FY08Q3 - Web promo – SFDC – Login Page Primary – Gartner Web Promotions
Maximizing Campaigns Tracking the Right Data at the Right Place ,[object Object],Program Campaign (Lead Source) CAMPAIGNS Lead Source copied over from program campaign LEADS Lead Source and Campaign carried forward OPPORTUNITIES Tip: Define your lead source values so they tie back to budget dollars
Maximizing Campaigns Section on Campaigns for Sales “Next Steps” ,[object Object]
Maximizing Campaigns Marketing Created Templates for Sales
Maximizing Campaigns Top Five Reasons to Create Sales Templates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 4 3 2 1
Tracking and Reporting – Prove your Value! Measuring Campaign Success
Tracking and Reporting Examples of Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],134,000 1,000 4,000 34,000 1,300 13,400 300 10,000 1,000 199,000 30% 1000% -29% 45% 124% 35% 22% 98% 36% 71%
Tracking and Reporting – Prove your value! Example Dashboard METRIC snapshot of key metrics COMPARE performance v. target REPORT campaign revenue generated GROUP responses by tactic TREND data shows impact LIST top performing campaigns
What did we cover? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]
ERICA KUHL Sr. Manager, AppExchange Marketing Programs LIZ SMYTH Sr. Manager, EMEA Marketing QUESTION & ANSWER SESSION ANDREA WILDT Senior Product Manager, Marketing Applications SCOTT KEANE Sr. Director, Marketing Operations JULIAN LEONG Director, Global Search Engine Marketing

Recommended

M B F004 Smyth 091707
M B F004 Smyth 091707M B F004 Smyth 091707
M B F004 Smyth 091707
Dreamforce07
 
M B F001 Swensrud 091707
M B F001 Swensrud 091707M B F001 Swensrud 091707
M B F001 Swensrud 091707
Dreamforce07
 
Leveraging Your Customer Service Function to Drive Sales
Leveraging Your Customer Service Function to Drive SalesLeveraging Your Customer Service Function to Drive Sales
Leveraging Your Customer Service Function to Drive Sales
dreamforce2006
 
Getting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best PracticesGetting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best Practices
dreamforce2006
 
Channel Management Best Practices
Channel Management Best PracticesChannel Management Best Practices
Channel Management Best Practices
dreamforce2006
 
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer PanelLead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
dreamforce2006
 
Expert Panel on Data Management
Expert Panel on Data ManagementExpert Panel on Data Management
Expert Panel on Data Management
dreamforce2006
 
S-Controls for Dummies
S-Controls for DummiesS-Controls for Dummies
S-Controls for Dummies
dreamforce2006
 

Recommended

M B F004 Smyth 091707
M B F004 Smyth 091707M B F004 Smyth 091707
M B F004 Smyth 091707
Dreamforce07
 
M B F001 Swensrud 091707
M B F001 Swensrud 091707M B F001 Swensrud 091707
M B F001 Swensrud 091707
Dreamforce07
 
Leveraging Your Customer Service Function to Drive Sales
Leveraging Your Customer Service Function to Drive SalesLeveraging Your Customer Service Function to Drive Sales
Leveraging Your Customer Service Function to Drive Sales
dreamforce2006
 
Getting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best PracticesGetting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best Practices
dreamforce2006
 
Channel Management Best Practices
Channel Management Best PracticesChannel Management Best Practices
Channel Management Best Practices
dreamforce2006
 
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer PanelLead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
dreamforce2006
 
Expert Panel on Data Management
Expert Panel on Data ManagementExpert Panel on Data Management
Expert Panel on Data Management
dreamforce2006
 
S-Controls for Dummies
S-Controls for DummiesS-Controls for Dummies
S-Controls for Dummies
dreamforce2006
 
CIO Roundtable
CIO RoundtableCIO Roundtable
CIO Roundtable
dreamforce2006
 
Become an Expert - Campaign Management and Website Integration
Become an Expert - Campaign Management and Website IntegrationBecome an Expert - Campaign Management and Website Integration
Become an Expert - Campaign Management and Website Integration
dreamforce2006
 
Best Practices for Sales Compensation Management
Best Practices for Sales Compensation ManagementBest Practices for Sales Compensation Management
Best Practices for Sales Compensation Management
dreamforce2006
 
S-Controls for Dummies
S-Controls for DummiesS-Controls for Dummies
S-Controls for Dummies
dreamforce2006
 
Dreamforce '06 Keynote: Part 2
Dreamforce '06 Keynote: Part 2Dreamforce '06 Keynote: Part 2
Dreamforce '06 Keynote: Part 2
dreamforce2006
 
Employers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip AccessEmployers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip Access
dreamforce2006
 
How Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & SupportHow Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & Support
dreamforce2006
 
Best Practices in Measuring Critical Support Metrics
Best Practices in Measuring Critical Support MetricsBest Practices in Measuring Critical Support Metrics
Best Practices in Measuring Critical Support Metrics
dreamforce2006
 
Bridging the Sales and Marketing Divide
Bridging the Sales and Marketing DivideBridging the Sales and Marketing Divide
Bridging the Sales and Marketing Divide
dreamforce2006
 
Building an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and SalesforceBuilding an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and Salesforce
dreamforce2006
 
Open It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchangeOpen It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchange
dreamforce2006
 
Inside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer AppsInside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer Apps
dreamforce2006
 
Introducing Analytics Mash-ups
Introducing Analytics Mash-upsIntroducing Analytics Mash-ups
Introducing Analytics Mash-ups
dreamforce2006
 
Enhancing Sales Effectiveness with the AppExchange
Enhancing Sales Effectiveness with the AppExchangeEnhancing Sales Effectiveness with the AppExchange
Enhancing Sales Effectiveness with the AppExchange
dreamforce2006
 
Information Peer Pressure
Information Peer PressureInformation Peer Pressure
Information Peer Pressure
dreamforce2006
 
Tools to Increase Partner Adoption and Loyalty
Tools to Increase Partner Adoption and LoyaltyTools to Increase Partner Adoption and Loyalty
Tools to Increase Partner Adoption and Loyalty
dreamforce2006
 
How salesforce is using salesforce for driving demand b2b marketing that sale...
How salesforce is using salesforce for driving demand b2b marketing that sale...How salesforce is using salesforce for driving demand b2b marketing that sale...
How salesforce is using salesforce for driving demand b2b marketing that sale...
Salesforce - Sweden, Denmark, Norway
 
Deal Registration
Deal RegistrationDeal Registration
Deal Registration
Computer Market Research
 
Leading the Insurance Industry with On-Demand CRM
Leading the Insurance Industry with On-Demand CRMLeading the Insurance Industry with On-Demand CRM
Leading the Insurance Industry with On-Demand CRM
dreamforce2006
 
Instant Stardom How to Build Executive Dashboards
Instant Stardom How to Build Executive DashboardsInstant Stardom How to Build Executive Dashboards
Instant Stardom How to Build Executive Dashboards
dreamforce2006
 
Building the Integrated Wealth Management Desktop
Building the Integrated Wealth Management DesktopBuilding the Integrated Wealth Management Desktop
Building the Integrated Wealth Management Desktop
dreamforce2006
 
Reducing Channel Conflict Through Deal Registration
Reducing Channel Conflict Through Deal RegistrationReducing Channel Conflict Through Deal Registration
Reducing Channel Conflict Through Deal Registration
dreamforce2006
 

More Related Content

What's hot

Become an Expert - Campaign Management and Website Integration
Become an Expert - Campaign Management and Website IntegrationBecome an Expert - Campaign Management and Website Integration
Become an Expert - Campaign Management and Website Integration
dreamforce2006
 
Best Practices for Sales Compensation Management
Best Practices for Sales Compensation ManagementBest Practices for Sales Compensation Management
Best Practices for Sales Compensation Management
dreamforce2006
 
S-Controls for Dummies
S-Controls for DummiesS-Controls for Dummies
S-Controls for Dummies
dreamforce2006
 
Employers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip AccessEmployers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip Access
dreamforce2006
 
How Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & SupportHow Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & Support
dreamforce2006
 
Best Practices in Measuring Critical Support Metrics
Best Practices in Measuring Critical Support MetricsBest Practices in Measuring Critical Support Metrics
Best Practices in Measuring Critical Support Metrics
dreamforce2006
 
Bridging the Sales and Marketing Divide
Bridging the Sales and Marketing DivideBridging the Sales and Marketing Divide
Bridging the Sales and Marketing Divide
dreamforce2006
 
Building an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and SalesforceBuilding an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and Salesforce
dreamforce2006
 
Open It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchangeOpen It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchange
dreamforce2006
 
Inside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer AppsInside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer Apps
dreamforce2006
 
Introducing Analytics Mash-ups
Introducing Analytics Mash-upsIntroducing Analytics Mash-ups
Introducing Analytics Mash-ups
dreamforce2006
 
Enhancing Sales Effectiveness with the AppExchange
Enhancing Sales Effectiveness with the AppExchangeEnhancing Sales Effectiveness with the AppExchange
Enhancing Sales Effectiveness with the AppExchange
dreamforce2006
 
Information Peer Pressure
Information Peer PressureInformation Peer Pressure
Information Peer Pressure
dreamforce2006
 
Tools to Increase Partner Adoption and Loyalty
Tools to Increase Partner Adoption and LoyaltyTools to Increase Partner Adoption and Loyalty
Tools to Increase Partner Adoption and Loyalty
dreamforce2006
 
Leading the Insurance Industry with On-Demand CRM
Leading the Insurance Industry with On-Demand CRMLeading the Insurance Industry with On-Demand CRM
Leading the Insurance Industry with On-Demand CRM
dreamforce2006
 
Instant Stardom How to Build Executive Dashboards
Instant Stardom How to Build Executive DashboardsInstant Stardom How to Build Executive Dashboards
Instant Stardom How to Build Executive Dashboards
dreamforce2006
 

What's hot (20)

CIO Roundtable
CIO RoundtableCIO Roundtable
CIO Roundtable
 
Become an Expert - Campaign Management and Website Integration
Become an Expert - Campaign Management and Website IntegrationBecome an Expert - Campaign Management and Website Integration
Become an Expert - Campaign Management and Website Integration
 
Best Practices for Sales Compensation Management
Best Practices for Sales Compensation ManagementBest Practices for Sales Compensation Management
Best Practices for Sales Compensation Management
 
S-Controls for Dummies
S-Controls for DummiesS-Controls for Dummies
S-Controls for Dummies
 
Dreamforce '06 Keynote: Part 2
Dreamforce '06 Keynote: Part 2Dreamforce '06 Keynote: Part 2
Dreamforce '06 Keynote: Part 2
 
Employers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip AccessEmployers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip Access
 
How Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & SupportHow Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & Support
 
Best Practices in Measuring Critical Support Metrics
Best Practices in Measuring Critical Support MetricsBest Practices in Measuring Critical Support Metrics
Best Practices in Measuring Critical Support Metrics
 
Bridging the Sales and Marketing Divide
Bridging the Sales and Marketing DivideBridging the Sales and Marketing Divide
Bridging the Sales and Marketing Divide
 
Building an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and SalesforceBuilding an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and Salesforce
 
Open It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchangeOpen It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchange
 
Inside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer AppsInside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer Apps
 
Introducing Analytics Mash-ups
Introducing Analytics Mash-upsIntroducing Analytics Mash-ups
Introducing Analytics Mash-ups
 
Enhancing Sales Effectiveness with the AppExchange
Enhancing Sales Effectiveness with the AppExchangeEnhancing Sales Effectiveness with the AppExchange
Enhancing Sales Effectiveness with the AppExchange
 
Information Peer Pressure
Information Peer PressureInformation Peer Pressure
Information Peer Pressure
 
Tools to Increase Partner Adoption and Loyalty
Tools to Increase Partner Adoption and LoyaltyTools to Increase Partner Adoption and Loyalty
Tools to Increase Partner Adoption and Loyalty
 
How salesforce is using salesforce for driving demand b2b marketing that sale...
How salesforce is using salesforce for driving demand b2b marketing that sale...How salesforce is using salesforce for driving demand b2b marketing that sale...
How salesforce is using salesforce for driving demand b2b marketing that sale...
 
Deal Registration
Deal RegistrationDeal Registration
Deal Registration
 
Leading the Insurance Industry with On-Demand CRM
Leading the Insurance Industry with On-Demand CRMLeading the Insurance Industry with On-Demand CRM
Leading the Insurance Industry with On-Demand CRM
 
Instant Stardom How to Build Executive Dashboards
Instant Stardom How to Build Executive DashboardsInstant Stardom How to Build Executive Dashboards
Instant Stardom How to Build Executive Dashboards
 

Similar to M B F010 Plotczyk 091907

Building the Integrated Wealth Management Desktop
Building the Integrated Wealth Management DesktopBuilding the Integrated Wealth Management Desktop
Building the Integrated Wealth Management Desktop
dreamforce2006
 
Reducing Channel Conflict Through Deal Registration
Reducing Channel Conflict Through Deal RegistrationReducing Channel Conflict Through Deal Registration
Reducing Channel Conflict Through Deal Registration
dreamforce2006
 
How Salesforce.com Uses Marketing
How Salesforce.com Uses MarketingHow Salesforce.com Uses Marketing
How Salesforce.com Uses Marketing
dreamforce2006
 
How Salesforce.com Uses PRM
How Salesforce.com Uses PRMHow Salesforce.com Uses PRM
How Salesforce.com Uses PRM
dreamforce2006
 
Building Integrated Marketing Reports and Dashboards
Building Integrated Marketing Reports and DashboardsBuilding Integrated Marketing Reports and Dashboards
Building Integrated Marketing Reports and Dashboards
dreamforce2006
 
Advanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive VisibilityAdvanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive Visibility
dreamforce2006
 
AppExchange 101 - Building Custom Apps to Extend Salesforce
AppExchange 101 - Building Custom Apps to Extend SalesforceAppExchange 101 - Building Custom Apps to Extend Salesforce
AppExchange 101 - Building Custom Apps to Extend Salesforce
dreamforce2006
 
Competitive Intelligence Best Practices
Competitive Intelligence Best PracticesCompetitive Intelligence Best Practices
Competitive Intelligence Best Practices
dreamforce2006
 
Top Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional EditionTop Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional Edition
dreamforce2006
 
Around the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case StudyAround the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case Study
dreamforce2006
 
Enhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchangeEnhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchange
dreamforce2006
 

Similar to M B F010 Plotczyk 091907 (20)

Building the Integrated Wealth Management Desktop
Building the Integrated Wealth Management DesktopBuilding the Integrated Wealth Management Desktop
Building the Integrated Wealth Management Desktop
 
Reducing Channel Conflict Through Deal Registration
Reducing Channel Conflict Through Deal RegistrationReducing Channel Conflict Through Deal Registration
Reducing Channel Conflict Through Deal Registration
 
S C P003 Kuruganti 091707
S C P003 Kuruganti 091707S C P003 Kuruganti 091707
S C P003 Kuruganti 091707
 
I F H002 Dushyant Pandya91707
I F H002 Dushyant Pandya91707I F H002 Dushyant Pandya91707
I F H002 Dushyant Pandya91707
 
How Salesforce.com Uses Marketing
How Salesforce.com Uses MarketingHow Salesforce.com Uses Marketing
How Salesforce.com Uses Marketing
 
How Salesforce.com Uses PRM
How Salesforce.com Uses PRMHow Salesforce.com Uses PRM
How Salesforce.com Uses PRM
 
H R F006 Smith 091807
H R F006 Smith 091807H R F006 Smith 091807
H R F006 Smith 091807
 
How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG? How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG?
 
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing CloudBring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing Cloud
 
Building Integrated Marketing Reports and Dashboards
Building Integrated Marketing Reports and DashboardsBuilding Integrated Marketing Reports and Dashboards
Building Integrated Marketing Reports and Dashboards
 
Advanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive VisibilityAdvanced Reporting and Dashboards for Executive Visibility
Advanced Reporting and Dashboards for Executive Visibility
 
AppExchange 101 - Building Custom Apps to Extend Salesforce
AppExchange 101 - Building Custom Apps to Extend SalesforceAppExchange 101 - Building Custom Apps to Extend Salesforce
AppExchange 101 - Building Custom Apps to Extend Salesforce
 
S2 A007 Alexander 091807
S2 A007 Alexander 091807S2 A007 Alexander 091807
S2 A007 Alexander 091807
 
Competitive Intelligence Best Practices
Competitive Intelligence Best PracticesCompetitive Intelligence Best Practices
Competitive Intelligence Best Practices
 
Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing Salesforce SME Packages | Sales & Marketing
Salesforce SME Packages | Sales & Marketing
 
Marketing cloud development
Marketing cloud developmentMarketing cloud development
Marketing cloud development
 
Aan003 Spreiter 091707
Aan003 Spreiter 091707Aan003 Spreiter 091707
Aan003 Spreiter 091707
 
Top Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional EditionTop Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional Edition
 
Around the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case StudyAround the World in 100 Days a Global Deployment Case Study
Around the World in 100 Days a Global Deployment Case Study
 
Enhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchangeEnhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchange
 

More from Dreamforce07

More from Dreamforce07 (20)

M A S008 Whiteley 091907
M A S008 Whiteley 091907M A S008 Whiteley 091907
M A S008 Whiteley 091907
 
M A S003 Wildt 091707
M A S003 Wildt 091707M A S003 Wildt 091707
M A S003 Wildt 091707
 
M A S005 Wildt 091807
M A S005 Wildt 091807M A S005 Wildt 091807
M A S005 Wildt 091807
 
M A S009 Burbridge 091907
M A S009 Burbridge 091907M A S009 Burbridge 091907
M A S009 Burbridge 091907
 
M A S006 Grenney 091807
M A S006 Grenney 091807M A S006 Grenney 091807
M A S006 Grenney 091807
 
M A S007 Plotczyk 091807
M A S007 Plotczyk 091807M A S007 Plotczyk 091807
M A S007 Plotczyk 091807
 
S D M002 Roth 091707
S D M002 Roth 091707S D M002 Roth 091707
S D M002 Roth 091707
 
S D M001 Sechrist 091707
S D M001 Sechrist 091707S D M001 Sechrist 091707
S D M001 Sechrist 091707
 
S D M004 Garoutte 091807
S D M004 Garoutte 091807S D M004 Garoutte 091807
S D M004 Garoutte 091807
 
S D M103 Cismoski 091707
S D M103 Cismoski 091707S D M103 Cismoski 091707
S D M103 Cismoski 091707
 
S O P001 Garoutte 091707
S O P001 Garoutte 091707S O P001 Garoutte 091707
S O P001 Garoutte 091707
 
S O P009 Saxena 091907
S O P009 Saxena 091907S O P009 Saxena 091907
S O P009 Saxena 091907
 
S O P005 Tenenblat 091807
S O P005 Tenenblat 091807S O P005 Tenenblat 091807
S O P005 Tenenblat 091807
 
S O P003 Garoutte 091707
S O P003 Garoutte 091707S O P003 Garoutte 091707
S O P003 Garoutte 091707
 
S O P006 Chan 091807
S O P006 Chan 091807S O P006 Chan 091807
S O P006 Chan 091807
 
S O P002 Queener 091707
S O P002 Queener 091707S O P002 Queener 091707
S O P002 Queener 091707
 
S C P001 Cohen 091707
S C P001 Cohen 091707S C P001 Cohen 091707
S C P001 Cohen 091707
 
S C P004 Morris 091807
S C P004 Morris 091807S C P004 Morris 091807
S C P004 Morris 091807
 
S C P009 Fullmore 091907
S C P009 Fullmore 091907S C P009 Fullmore 091907
S C P009 Fullmore 091907
 
S C P006 Moxley 091807
S C P006 Moxley 091807S C P006 Moxley 091807
S C P006 Moxley 091807
 

Recently uploaded

QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.
QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.
QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.
hyt3577
 
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdfMASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
Cocity Enterprises
 
Economics Presentation-2.pdf xxjshshsjsjsjwjw
Economics Presentation-2.pdf xxjshshsjsjsjwjwEconomics Presentation-2.pdf xxjshshsjsjsjwjw
Economics Presentation-2.pdf xxjshshsjsjsjwjw
mordockmatt25
 

Recently uploaded (20)

Q1 2024 Conference Call Presentation vF.pdf
Q1 2024 Conference Call Presentation vF.pdfQ1 2024 Conference Call Presentation vF.pdf
Q1 2024 Conference Call Presentation vF.pdf
 
fundamentals of corporate finance 11th canadian edition test bank.docx
fundamentals of corporate finance 11th canadian edition test bank.docxfundamentals of corporate finance 11th canadian edition test bank.docx
fundamentals of corporate finance 11th canadian edition test bank.docx
 
Pension dashboards forum 1 May 2024 (1).pdf
Pension dashboards forum 1 May 2024 (1).pdfPension dashboards forum 1 May 2024 (1).pdf
Pension dashboards forum 1 May 2024 (1).pdf
 
W.D. Gann Theory Complete Information.pdf
W.D. Gann Theory Complete Information.pdfW.D. Gann Theory Complete Information.pdf
W.D. Gann Theory Complete Information.pdf
 
Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024
 
QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.
QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.
QATAR Pills for Abortion -+971*55*85*39*980-in Dubai. Abu Dhabi.
 
劳伦森大学毕业证
劳伦森大学毕业证劳伦森大学毕业证
劳伦森大学毕业证
 
Mahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Mahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsMahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Mahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
NO1 Verified Online Love Vashikaran Specialist Kala Jadu Expert Specialist In...
NO1 Verified Online Love Vashikaran Specialist Kala Jadu Expert Specialist In...NO1 Verified Online Love Vashikaran Specialist Kala Jadu Expert Specialist In...
NO1 Verified Online Love Vashikaran Specialist Kala Jadu Expert Specialist In...
 
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
Famous Kala Jadu, Black magic expert in Faisalabad and Kala ilam specialist i...
 
Avoidable Errors in Payroll Compliance for Payroll Services Providers - Globu...
Avoidable Errors in Payroll Compliance for Payroll Services Providers - Globu...Avoidable Errors in Payroll Compliance for Payroll Services Providers - Globu...
Avoidable Errors in Payroll Compliance for Payroll Services Providers - Globu...
 
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
 
Webinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech BelgiumWebinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech Belgium
 
Strategic Resources May 2024 Corporate Presentation
Strategic Resources May 2024 Corporate PresentationStrategic Resources May 2024 Corporate Presentation
Strategic Resources May 2024 Corporate Presentation
 
Shrambal_Distributors_Newsletter_May-2024.pdf
Shrambal_Distributors_Newsletter_May-2024.pdfShrambal_Distributors_Newsletter_May-2024.pdf
Shrambal_Distributors_Newsletter_May-2024.pdf
 
Black magic specialist in Canada (Kala ilam specialist in UK) Bangali Amil ba...
Black magic specialist in Canada (Kala ilam specialist in UK) Bangali Amil ba...Black magic specialist in Canada (Kala ilam specialist in UK) Bangali Amil ba...
Black magic specialist in Canada (Kala ilam specialist in UK) Bangali Amil ba...
 
Toronto dominion bank investor presentation.pdf
Toronto dominion bank investor presentation.pdfToronto dominion bank investor presentation.pdf
Toronto dominion bank investor presentation.pdf
 
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdfMASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
 
Economics Presentation-2.pdf xxjshshsjsjsjwjw
Economics Presentation-2.pdf xxjshshsjsjsjwjwEconomics Presentation-2.pdf xxjshshsjsjsjwjw
Economics Presentation-2.pdf xxjshshsjsjsjwjw
 
Collecting banker, Capacity of collecting Banker, conditions under section 13...
Collecting banker, Capacity of collecting Banker, conditions under section 13...Collecting banker, Capacity of collecting Banker, conditions under section 13...
Collecting banker, Capacity of collecting Banker, conditions under section 13...
 

M B F010 Plotczyk 091907

  • 1. How Salesforce.com Uses Salesforce Erica Kuhl Sr. Manager, AppExchange Marketing Programs Elizabeth Smyth Sr. Manager, EMEA Marketing Track: Marketing I and II
  • 2.
  • 3.
  • 4. ERICA KUHL Sr. Manager, AppExchange Marketing Programs [email_address]
  • 5.
  • 6.
  • 7.
  • 8.
  • 15.
  • 16.
  • 17.
  • 18. LIZ SMYTH Sr. Manager, EMEA Marketing [email_address]
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Inside Opportunities Field Opportunities Lead Capture Lead Qualify Salesforce.com Website Events EMEA Marketing Our Programs x5 Phone Search Engine PR/Events Email
  • 24. Maximizing Campaigns Campaigns are CORE to Tracking Marketing Effectiveness Closed business ties back to leads Leads tie to marketing campaigns
  • 25. Maximizing Campaigns Campaigns Record Types Record types allow you to associate different business processes and subsets of picklist values to different users based on their user profile. Any promos on corporate website (demo center) Web Promotions Description Record Type Name Campaigns that do not fit in other categories (sales campaigns, internal company programs) Generic Campaign When customers or prospects express interest in a specific area (product, education, services, etc) Opt-in Campaign Keyword buys on search engines (google, yahoo) Search Engine Marketing Any salesforce.com event (city tour, user conference, etc) or 3 rd party event (trade show, partner conference) Marketing Events & Webinars Email drop to customers, prospects or 3 rd party lists Email Marketing
  • 26.
  • 27.
  • 28.
  • 29. Maximizing Campaigns Marketing Created Templates for Sales
  • 30.
  • 31. Tracking and Reporting – Prove your Value! Measuring Campaign Success
  • 32.
  • 33. Tracking and Reporting – Prove your value! Example Dashboard METRIC snapshot of key metrics COMPARE performance v. target REPORT campaign revenue generated GROUP responses by tactic TREND data shows impact LIST top performing campaigns
  • 34.
  • 35.
  • 36. ERICA KUHL Sr. Manager, AppExchange Marketing Programs LIZ SMYTH Sr. Manager, EMEA Marketing QUESTION & ANSWER SESSION ANDREA WILDT Senior Product Manager, Marketing Applications SCOTT KEANE Sr. Director, Marketing Operations JULIAN LEONG Director, Global Search Engine Marketing