1. HARI SHANKAR
PRASAD
Mobile No.: +91 9320159703/7506660575
E-Mail: hsp9873@gmail.com
SKILL SET
Business Development
Channel Sales
Revenue Generation & Expansion
Partner Performance
Distribution Channel Management
Capacity Management
Sales Forecasting
Business / Financial Analysis
Team Building & Leadership
Strategic Alliances
SENIOR LEVEL PROFESSIONAL
Targeting challenging assignments in Sales & Marketing with an
organization of high repute preferably in Telecom , FMCG, Consumer
Durables & Real Estate industry
P R O F I L E S U M M A R Y
 A highly accomplished professional with over 18 years of rich
experience inChannel Sales, Distribution Management & Revenue
Generation
 Exhibited proficiency in overcoming complex business challenges
and make high-stakes decisions using experience-backed
judgment, strong work-ethic and irreproachable integrity
 Expert in performing analysis of market trends/ requirements,
collating market intelligence reports and thereby chalking out
measures for countering competition & Market Share
 Resourceful in framing strategies for establishing greater
awareness about company & its products & schemes and
building brand focus in conjunction with operational
requirements
 Expertise in identifying & networking with reliable channel
partners & retailers resulting in deeper market penetration
& reach
 Showcased excellence in spearheading new business through
the key accounts and successfully established partner
relationships to enhance revenues
 High integrity & energetic leader with proven capability in quality
assurance and product and employee development to deliver quality
services to clients / customers
W O R K E X P E R I E N C E
Ahuja Constructions, Mumbai Since Oct’14
Channel Sales Head (Deputy General Manager)
Key Result Areas:
 Spearheading the entire sourcing vertical of 12 team members with a portfolio of over 2000 cr plus. for 9 projects
across Mumbai with a ticket size ranging from INR 30 Lakhs to INR 30 Crores
 Conducting statistical analysis for determining potential growth; designing sales performance goals & monitoring
performance on a regular basis
 Supervising sales & marketing manpower as well as the hiring and training of personnel; tracking performance of
company’s sales unit (staff & account)
 Designing successful sales techniques/strategies/tactics using customer and market feedback
 Driving marketing initiatives in the region for enhancing brand recall including project level marketing communication
 Achieving sales targets for on-going projects for the Annual Operations Plan (AOP); forecasting sales, revenue &
profitability numbers for the upcoming projects
 Prospecting & canvassing new business opportunities by researching market and negotiating offers
 Analyzing property level information for specific assets across various property types including reviewing & comparing
operating expenses, sales plans and so on
 Strengthening distribution capabilities by setting up a global sales footprint through tie-ups with strategic International
channel partners to gain access to NRIs as well as foreign investors
Highlights:
 Created & executed sales plans of INR 770 crores & generated revenues of INR 523 crores for the year 2015-
2016
 Obtained phenomenal success in sale of cracked deals of 9 Premium Apartments ( 28cr Plus each & 2 penthouses
( INR 60 crores each) to many celebrities in Star Category Ahuja Towers 36th tallest building constructed in world of
15/16
 Established a wide network of Channel Partners, starting with 180 & has 3909 on-board and more than 601 Active
Channel Partner

2.  Achieved an exponential increase in sales and revenue collection of overall 68% in the year 2015-16
 5 Nationalise/ Private Banks real estate wing and Wealth Mangers and 21 IPC/ICP working for Ahuja and Generating
revenue for across projects
 Set up a sales office in Dubai and started all end-to-end operations in complete management; began operations in
Kuwait, generate revenue and enhance Brand presence in GCC
 Successfully launched 3 Mass projects (INR 30 lakhs) and 2 Medium/Galaxy projects ( INR 2 crore ) & One Star ALTUS
Projects (INR 9 crores) and over 9 re lunch and activation Phase for across 6 Projects and Pre Lunch activities.
 Successfully managed a team of 12 People Team including 1 senior manager & 5 managers
Reliance Communications, Mumbai Dec’09-Oct’14
Growth Path:
2013-2014 Cluster Head- Assistant General Manager)
2009-2013 Senior Manager (Lead)
Key Result Areas:
 Led business planningandperformancemanagement of channel partners, includingdevelopmentandexecutionof jointsales
plans, local area marketing, staff coaching, recruitment and hosting constructive meetings for revenue generation
 Provided consistent partner management for ensuring partners develop their sales, pre-sales & delivery capabilities in-
line with designed strategy for value and volume sales
 Planned & executed customer level engagements that maximized entire customer lifecycle value
 Performed monthly sales forecasting and competitive analysis to determine accurate performance levels and need for
growth into current and additional vertical markets and product categories
 Steered business planning and performance management & appointment of new and old channel partners, including
development and execution of joint sales plans, local area marketing, staff coaching, recruitment, pipe-line management
and hosting constructive meetings
 Assisted the team with opportunity identification and proposal development including development, education and
nurturing of channel partners
 Monitored channel partner capability and capacity management, ensured that appropriate resourcing models were in
place
 Drove marketing initiatives in the region to enhance brand recall including project level marketing communication
 Directed the coaching and development of channel partners; guided them inachieving positiveresults using value-based
selling
 Negotiated trading terms, campaign offers, catalogue opportunities and in-store point of sale with national buyers
 Developed and executed strategy with key stakeholders to ensure targets were exceeded
 Met assigned sales targets and strategic objectives in the assigned partner accounts
Highlights:
 Recognized for exceeding targets of Mobile number portability (MNP) 1K to 16k and Data Activation from 200 to 900 and
Handset Placement from 120 to 560 in month on month ; received the National Elite award in recognition of the same
 Developed sustainable channels in 4055 retailers and 14 distributors; led a team of 9 Area Channel Managers and one
senior manager coordinated operational support for the channels
 Provided pre-sales support to partners for customer visits and presentations; built capacity for channel partners on
company products, including MNP and Data Activations.
 Achieved regular growth in business of portfolio size that went from 6k Prepaid activation and INR 4 crores to 21K
Prepaid activation including MNP and INR 12 crores revenue per month and from 6 Distributor’s to 12 distributors
P R E V I O U S E X P E R I E N C E
Tata Teleservices Ltd., Rajkot Jun’07-Dec’09
Assistant Manager- Sales
Reliance Infocomm (Reliance Mobile), Patna/Gaya (Bihar) Sep’05 – Jun’07
Sales Executive: Prepaid & Post-paid
Blow Plast Ltd. (V.I.P Lugguage), Mumbai/Nagpur/Patna Sep’02-Sep’05
Sales Officer- Channel & Distribution Sales
TTK Prestige Ltd. (Presitige Pressure Cooker), Pune/Kohlalpur Jun’98-Sep’02
Sales Representative
A C A D E M I C D E T A I L S
 Master of Management Science(Marketing) from University of Pune in 1998
 Bachelor of Arts (Political Science) from Osmania University in 1994

3. I T S K I L L S
 Proficient in MS Office Package & other Internet Applications
P E R S O N A L D E T A I L S
Date of Birth: 18th October 1972
Language Known: English & Hindi
Address: 1103 Charkoop, Kandivali West, Mumbai- 400067, Maharashtra