This edition features a handful of The 10 Most Talent Acquisition making in Business across several sectors that are at the forefront of leading us into a digital future.

1. THE
INSPIRING THE BUSINESS WORLD
CI
REDEFINING SUCCESS
Insights from Successful
Women in Talent Acquisi on
Pg.No: 32
Dawn C
Hendricks
From Mundane to The Monumental
Dawn C Hendricks
President and CEO
FM Talent Source
Women in
TALENT
Acquis ion
Making a
Difference in
2023
MAY | Issue : 01 | 2023
Pg.No: 22
TRANSFORMING
RECRUITMENT CULTURE
The Impact of Women
in Talent Acquisi on

3. Power
should be
reserved for
weightlifting
andboats,cause
Leadership
really involves
responsibility.

4. Editor’s
Note
n the dynamic landscape of talent acquisition,
Iwomen continue to make a profound impact and
drive positive change in 2023. Their leadership,
vision, and commitment to diversity and inclusion
are transforming the way organizations attract,
select, and nurture top talent. From championing equal
opportunities to redefining recruitment strategies and
prioritizing the candidate experience, women in talent
acquisition are reshaping the industry and leaving an
indelible mark.
This year, women have played a vital role in creating more
inclusive and equitable workplaces. By challenging biases,
both conscious and unconscious, they are dismantling
barriers and paving the way for candidates from diverse
backgrounds to thrive. Their dedication to fair evaluation
and selection processes has ensured that merit and
qualifications take precedence over gender, ethnicity, or any
other characteristic unrelated to job performance.
Women in talent acquisition have embraced technology and
innovation as catalysts for change. They are leveraging data
analytics, artificial intelligence, and automation to make
more informed decisions, streamline processes, and
enhance the efficiency of recruitment practices.
Acquisition
Alterations by
Women Leaders

5. By adopting these tools, they are not only improving the
effectiveness of their work but also eliminating biases and
enhancing diversity in candidate selection.
By emphasizing the applicant experience, women are
changing the culture of recruiting. They are developing a
more human-centered approach to hiring through
transparent and prompt communication, shortened
application procedures, and individualized encounters.
Candidates are no longer viewed as mere commodities but
rather as unique people who ought to be treated with
respect, empathy, and openness at every stage of the
process.
In addition to their focus on candidates, women in talent
acquisition are nurturing talent from within. They are
actively involved in mentorship and sponsorship programs,
empowering individuals to reach their full potential and
advance in their careers. The CIO World takes pride in
showcasing these leaders by offering a platform through its
latest edition – Women in Talent Acquisition Making a
Difference in 2023; by providing guidance, support, and
opportunities for growth, these women are fostering a
culture of continuous learning and development, ultimately
benefiting both the individuals and the organizations they
serve.
-Prh D. Bombarde
CIO

6. What’
s Inside......
Dawn C Hendricks
08
18
26
ANDREA BROGGER
A Shining Example of HR Leadership
From Mundane to The Monumental
Harnessing the Power of the Interna onal
Network to Secure the Best Partnerships
KARIN LOHITNAVY
C O V E R
S T O R Y
36
Unfazed by Obstacles:
Her Unstoppable Resilience
YVONNE ESKENZI
36
26
18
08

7. CO
TE
T
22
ARTICLES........
32
REDEFINING SUCCESS
Insights from Successful
Women in Talent Acquisi on
TRANSFORMING
RECRUITMENT CULTURE
The Impact of Women
in Talent Acquisi on

8. CREDITS
THE
INSPIRING THE BUSINESS WORLD
CI
Circula on Manager
Research Analyst
Editor-in-Chief
Business Development Execu ves
Managing Editor
Business Development Manager
Art & Design Head
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Visualiser
Co-designer
Marke ng Manager
Technical Consultants
Technical Head
Assistant Technical Head
SME-SMO Execu ve
Digital Marke ng Manager
Assistant Digital Marke ng Manager
Sales Execu ves
Execu ve Editor
Nicole Smoot
Sarah Miller
Chidiebere Moses O.
Nancy B., Sarah M.
Jane Adans
Prashik Bombarde
Jaine Woods
Sonia Raizada
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Lisa Jones
Lexi Morgan
David Walker
Lilly Jacob
Jason Miller
Michael D., Aaron S.
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MAY | ISSUE : 01 | 2023

9. S
TrueBlue Inc.
trueblue.com
Andrea Brogger
Chief People Officer
Eskenzi PR & Marke ng
eskenzipr.com
Yvonne Eskenzi
Co-founder
Eskenzi PR and Marke ng is
a Queens Award Winning
digital and growth agency
working with over thirty
cyber security companies,
mainly emerging from the
US and Israel.
FM Talent
fmtalent.com
Dawn C Hendricks
President and CEO
Dawn Hendricks founded FM
Talent Source, an award-
winning minority woman-
owned management
consul ng firm, with a
commitment to provide
world class service, diversity
and professionalism.
Featuring
Company
Brief
Featuring
Company
Brief
Andrea has a dis nguished
track record of driving
impressive business results
and transforma onal change
by reshaping corporate
cultures and improving
engagement through people-
focused, business-aligned
ini a ves.
Midas PR Group
midas-pr.com
Karin Lohitnavy
Master Connector/Founder
Midas PR is one of leading PR
agencies offering a complete
range of award-winning
communica ons services,
including tradi onal PR, crisis
communica ons, event
management, influencer
campaigns, digital
communica ons, content
development and design.
Women in
TALENT
Acquis ion
Making a
Difference in
2023

10. C O V E R
C O V E R
C O V E R
Dawn C Hendricks
President and CEO
FM Talent Source

11. R S T O R Y
R S T O R Y
FM Talent has made a
substan al commitment to
modernizing its technology
opera ons, with updates to
its ERP, applicant tracking
systems, sourcing tools,
collabora on so ware, CRM,
SSO, and more.
Dawn C
Hendricks
From Mundane to
The Monumental
S T O R Y
Women in Talent Acquisi on Making a Difference in 2023

12. with other recruiting and consulting
providers, Dawn and Omari Franklin,
the Co-founder, came up with a
business model that would provide
customers with effective support.
By creating FM Talent Source, a
certified minority and woman-owned
enterprise, she has enabled companies
and job seekers alike to ascend to new
heights. As a bridge-builder, Dawn is
the conduit that unites companies with
solutions and people with
opportunities.
At her core, she specializes in finding
the perfect addition to any team. With
the use of her expansive network, she
can connect the right people to the
right opportunity. Their expertise and
innovative technology allow her to
accurately identify and screen
candidates – ensuring the clients can
find the right person to further their
business goals and mission. As the
firm’s motto goes, they’re dedicated to
delivering top-tier results: “Right
people, in the right place, at the right
time.”
Through it all, Hendricks has faced
numerous tests. From every day to the
extraordinary, she has confronted
financial tests, interpersonal tests,
customer trials, cyberattacks, and legal
hurdles. Each one has pushed her to
her brink, teaching her the power of
endurance and fortitude. Thanks to
this, Hendricks has emerged from each
challenge more resolute, more
knowledgeable, and more prepared for
anything life throws her way. Her
struggles have taught her that, no
matter how hard the situation, you can
always persevere and rise above.
Let’s set sail on this remarkable
journey to discover her extraordinary
mission to revolutionize the recruitment
industry! Who knows what exciting
discoveries await us?
From Recruiting Assistant to
Fortune 500 Manager
Hendricks’ journey to success began
with her humble start in the recruiting
industry - Starting out as an assistant at
a Fortune 500 company and ultimately
becoming the President and CEO of a
National Recruiting and Consulting
Firm. With an innovative mindset, she
identified the gaps in the marketplace
and was determined to provide a
solution to bridge them, either through
a novel concept or a new take on an
existing service. Having worked with
other recruiting and consulting providers,
she, alongside co-founder Omari
Franklin, crafted a business model
that would provide customers with the
support they needed.
When they first launched, they set out
with a personalized, collaborative, and
results-oriented approach to support
their candidates in achieving their
dream job.
N
Discover How One Woman’s
Trailblazing Ideas Transfigured
the Recruitment Industry!
avigating the tricky business
Nlandscape of today’s market
can be a challenge for
organizations of all sizes. To ensure
success, it’s essential to have a team of
talented individuals who are in the
right place at the right time.
It’s a simple but powerful concept -
Having the right dynamic traits can
make all the difference!
Having a successful business takes
more than just good intentions; it takes
an intrepid and malleable atmosphere
that can move and switch direction on
a dime. Companies must understand
that having an ambitious plan is only
one piece of the puzzle; there must also
be an all-encompassing familiarity
with the market and a profound
appreciation for their personnel.
Dawn C Hendricks understands this
well-worn fact and knows that a dream
team can only be built by having a
clear vision, an intimate knowledge of
the market, and a deep respect for the
individuals who make up the company.
As they say, it takes a village to reach
the top, and with the right plan and
personnel in place, any mountain can
be conquered.
Her career began with a humble
beginning in the recruiting world,
starting as an assistant within a Fortune
500 company and ultimately paving
her way to becoming the President and
CEO of a National Recruiting and
Consulting Firm. With an ingenious
perspective, she saw the opportunities
for improvement within the industry
and was determined to fill the gaps,
bringing a new approach or a fresh
concept to the table. After partnering
,,
,
,
At the heart of FM
Talent’s secret sauce
is their ability to
create repeatable
and reliable
processes that
consistently deliver
great value to their
customers.

15. Their impressive roster of clients
includes federal, state, and local
government agencies; Fortune 500™
companies; and non-profit
organizations. With a history of
providing reliable recruitment
strategies and integrating effective
project and quality management
tactics, FM Talent Source stands as a
beacon for their client’s success. By
utilizing powerful technology and
innovative approaches, FM Talent
Source gives its clients the tools to
meet their organizational goals and
thrive in an ever-changing landscape.
FM Talent is on an important mission:
to help organizations across the United
States tackle their most complex
business challenges and reach their
ultimate goals. They know that with
the right people at the helm, any
organization can reach success. That’s
why FM Talent is committed to
connecting its customers to the best
resources available, using its internal
recruiting and project management
strategies to accommodate its customers’
business needs. They do this through
managed services solutions or by
providing a single resource because
they truly believe that the right people
get more done. As the best resource for
their clients, FM Talent is proud to be
the go-to for finding the right people to
get the job done right.
Power of Having The Right People
FM Talent provides management
consulting solutions across industries
with a methodology that is built on a
solid foundation. Their project
management methodology is designed
to provide the highest levels of quality,
and the firm is ISO 9001-2015 certified,
ensuring that quality management is at
the heart of their operations. This
commitment to quality is carried
through their internal processes, which
are reviewed and updated on a
I am grateful for the
challenges; they have
developed me as a
leader and have given
me a great
apprecia on for the
good mes.
,,
,
,
quarterly basis in order to meet the
highest standards of compliance and
continuous improvement. This attention
to detail, along with their experienced
and knowledgeable team of employees,
ensures that FM Talent can provide
customers with the best possible
service for their management
consulting needs.
Having “The right people” connected
to the same mission and goal is the
secret sauce for success. By leveraging
their tools, approaches, and
methodologies, these individuals can
work together in perfect harmony.
They use their unique culture as a
competitive advantage and have even
created ten different fundamentals that
serve as a guidepost for how they do
business, ensuring that no matter who
you encounter in the organization, you
will receive the same quality and level
of excellence, coupled with kindness
and care. It’s not just about results;
they also focus on how they accomplish
those results, creating a culture of
behaviors that ensures everyone is on
the same page. They may not be the
only organization doing good work,
but they certainly stand out among the
crowd.
A Hybrid Approach to Business
Solutions
FM Talent Source stands out in the
highly saturated market of providing
professional services to the federal
government (federal civilian and
DoD). They offer a hybrid approach,
providing both consulting solutions
and recruitment services, and this
makes them stand out in the industry.
As a hybrid company, they have the
unique ability to provide bona fide
consulting services and solutions, as
well as the internal infrastructure and
capability to recruit and staff their
contracts in-house.
With every individual they worked
with, they pursued providing guidance
and constructive feedback, offering an
extra layer of support that would help
make all the difference. They were
particularly aware of the needs of
minority candidates, recognizing the
importance of providing them with the
information and knowledge they
needed to get ahead in the working
world. With their commitment to
inclusivity and dedication to providing
only the best assistance, they
endeavored to ensure that all their
candidates were on the path to success.
Conquering Business Obstacles
FM Talent Source is a minority and
woman-owned professional services
firm that provides business and
workforce solutions to help
organizations across the country
conquer essential business obstacles in
financial management, grant
management, and human capital
strategy.

16. They have the edge over their
competitors in the “War for talent,” as
they are able to move faster, and their
internal services keep their pricing
very competitive. Not only do they
provide their services to the federal
government, but they also offer their
recruitment services to other
companies (large and small). In today’s
market, where the war for talent is at
an all-time high, FM Talent Source can
help get the right people in the right
places with exceptional speed. That’s
why they’re quickly becoming the go-
to.
At the heart of FM Talent’s secret
sauce is its ability to create repeatable
and reliable processes that consistently
deliver great value to its customers.
They understand that all of the hard
work and effort that goes into building
a successful business can be easily
undermined by a lack of trust and
satisfaction. That’s why they’re so
highly engaged with customers, being
responsive, consultative, and solution-
oriented every step of the way. They
want to make sure that their clients feel
heard and understood and that their
mission and business objectives are
being fulfilled. This philosophy has
clearly been a success: FM Talent has
earned over 95% of its rebid projects
due to the relationships and trust
they’ve built with their customers. It’s
a testament to their exceptional work.
FM Talent’s Tech Transformation
FM Talent has made a substantial
commitment to modernizing its
technology operations with updates to
its Enterprise Resource Planning (ERP)
System, applicant tracking systems,
sourcing tools, collaboration software,
and more. They’ve also employed a
range of tools to support their sourcing
and recruiting—from video technology
to accelerate the interview process to
systems that provide better collaboration
and data visualization across the
organization, providing more
transparency to employees.
All this is designed to make sure
information is easy to access and the
whole experience is intuitive and
streamlined.And with these investments,
FM Talent is confident that its
technology will continue to support the
efficiency, accuracy, and speed of its
internal processes for years to come.
Proactive Performance Tracking
FM Talent has a variety of metrics in
place to ensure they are meeting their
performance objectives across all
departments and projects. Their
internal methodology, 4DX, allows
Unites Companies
with Solu ons and
people with
Opportuni es.
,,
,
,

17. challenge stronger, more experienced,
and with a better understanding of the
world. It’s no surprise that she’s now
able to tackle any problem or obstacle
with confidence. Through these
struggles, Hendricks has learned that
no matter how difficult the
circumstances may be, you can always
persevere and come out on the other
side.
Obstacles are a natural part of the
process; they are designed to test you
and prove what you’re made of. She
has had to learn how to navigate her
way through the challenges she has
been presented with, relying on her
faith in God and the sage advice of her
CEO peer group while also working
diligently on her strategic plan.
Hendricks is thankful for the obstacles,
for they have shaped her into a more
experienced leader and have given her
a newfound appreciation for the good
times.
Her advice to anyone who has found
themselves in the middle of a challenge
is: “Don’t give up; keep going.”
Gain Ground
As a preeminent professional services
firm, its commitment to excellence and
innovation is unparalleled in the
federal, state, and local governments,
as well as the commercial and non-
profit industries. They strive to provide
best-in-class services in each of these
sectors by drawing on their vast
industry experience and expertise. To
ensure that they are constantly
advancing and growing, they have
created a 5-year strategic plan that will
help them reach their noble goals.
Their plan includes initiatives that will
help them create a unique and powerful
presence in the markets they serve,
expand their services and offerings,
and enhance their customer service and
quality standards. They are confident
that by successfully executing this
them to measure their progress weekly
on lead measures and hold one another
to a high standard of accountability.
This allows them to make the necessary
adjustments throughout the week to
stay on track with their priorities. To
ensure they are meeting their goals,
FM Talent also provides monthly and
quarterly reports. These reports
highlight what they have achieved over
the past period of time and help ensure
that they are continuing to make
progress. With this detailed approach
to tracking performance, FM Talent is
able to stay on the cutting edge of
success.
The proactive approach to project
management taken by this company
allows for a predictable relationship
that takes the guesswork out of it for its
customers. Their project managers
meet with customers on a monthly
basis, where they discuss the
performance of their staff, the health of
their projects, and any programmatic
updates. This regular cadence of
meetings ensures that the relationship
between the customer and the company
remains strong and reliable.
At the core of this company’s success
is its legendary customer service.
Through these monthly meetings,
customers receive and provide regular
feedback on the project status, review
metrics, and ultimately gain peace of
mind knowing their partner is
dedicated and committed to the success
of their project.
Challenges Stimulate Growth
Hendricks has been tested in many
ways, from the mundane to the
monumental. Financial challenges,
people challenges, customer
challenges, cyberattack challenges,
legal challenges—the list goes on.
Each of these has pushed Hendricks to
her limits and taught her the importance
of resilience. She’s come out of each
plan, they will be able to achieve their
vision of becoming a dominant
professional services firm.
Their 5-year strategic plan includes
the following:
• Sustainability
• Profitable growth
• Operational excellence
• Provide best-in-class service to
our clients and employees
Success Recognition
FM Talent has received numerous
awards. They are the 2-time winners of
the Contractor of the Year award from
our customer, the US Department of
Agriculture (USDA), and also a 2-time
winner of the Top 100 Minority
Business Enterprise award in the Mid-
Atlantic Region.
FM Talent Source was named a TOP
10 HR Consulting Company in 2021!
Ø FM Talent Source, LLC was a
Finalist for the U.S. Chamber of
Commerce’s Dream Big Awards
2022.
Ø Dawn Hendricks was named one
of America’s 10 Women of
Distinction in 2022 by Success
Pitchers Magazine!
Ø Dawn Hendricks has been
selected as one of the Top 50
Women Leaders in the state of
Maryland and featured in the
Women We Admire article 2022.
Ø Dawn Hendricks has been
recognized as “The 10 Most
Inspiring Leaders to Follow in
2023” by The Inc Magazine.

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CIO

20. A
An effec ve HR team
must drive business
results through crea ve
and agile people
programs fueled by
data-driven decisions.
A Shining Example of HR Leadership
Brogger
Andrea
“ “
18
May, 2023

21. A
A Shining Example of HR Leadership!
To remain competitive and agile, you need
connected and engaged employees and a
future-focused HR leader. Andrea Brogger,
Chief People Officer at TrueBlue Inc. is someone
who keeps the company's mindset of being a force for
good at the heart of her work as she galvanizes and
engages TrueBlue employees. In an interview with
The CIO World, Andrea shares the importance of
building a strong collaborative relationship across all
levels of the organization.
Below are the highlights of the interview:
Take us through your journey to becoming an HR
leader.
For me, part of being a proficient leader is self-reflection. I
enjoy reflecting on my journey and the key learnings I've
gained along the way.
• Increase your emotional intelligence. There is a tight
connection between effective leadership and emotional
intelligence.
• Continuously focus on self-improvement. We cannot
grow and learn without admitting mistakes, and, more
importantly, learning from them.
• Be open to feedback, but also actively seek feedback
on your work. This is essential to evolving as a leader
and achieving your best results.
• Dedicate yourself to knowing the business. Mission
matters, and to be successful, you need to connect
with a company's goals and the difference they are
striving to make.
• Lastly, leadership is not only the action of leading
others; it's about leading the way through our actions.
I don't take for granted the responsibility I have to
mentor and guide others to meet their full potential.
How do you help ensure the organization's messages
resonate with target audiences?
The best way to entice any audience is to understand who
they are and what they want. This may seem simple, but
people just want to be heard and understood. Understanding
what your current and potential employees are looking for
in an organization is crucial to meeting their needs.
Engagement surveys are a wonderful tool to learn what is
on employees' minds. It's important to go beyond the data,
to talk to employees, and to understand what matters to
them. This helps keep your company's offerings on track.
I've developed numerous successful developmental and
mentoring programs based on feedback received from our
employees.
What are the biggest opportunities for improving talent
management?
I am a big fan of the agile approach to HR. Agile methods
take pieces from agile tech and adapt them to support
businesses and people. The agile approach represents an
essential shift and an opportunity to provide a better
framework that keeps HR connected and focused on
business outcomes while also creating programs catered to
your people.
Andrea Brogger
Chief People Officer
Women in Talent Acquisi on making a difference in 2023
May, 2023
19

22. Personalized and scalable solutions should be reflective of
our dynamic and diverse people. We need to focus on
robust and holistic solutions to any issues while always
remaining agile and ensuring that we have the resources to
adapt.
What values are important to you as an HR leader?
Several core values are in the fabric of how I operate as an
HR leader: self-awareness, empathy, accountability, and
growth. Knowing my strengths and weaknesses and how
each of them shows up is vital to my growth and allows me
to build on my strengths and identify areas where I need to
improve. I often have to make difficult decisions; having
empathy is critical as a reminder that people are attached to
every decision we make.
It is important, as a leader and as an advocate for our people
and our people programs, that I not only hold my teams
accountable but also hold myself accountable. We must do
what we say we are going to do.
Lastly, having a growth mindset and helping stretch the
business is a vital value that I hold close.
What are you doing to ensure you continue to grow and
develop as an HR leader?
I consider myself a lifelong student. I am constantly looking
for opportunities to learn and grow professionally. I
recently went back to school to get a second master's
degree, an executive master's degree in human resources at
Cornell University. There, I had the opportunity to learn
more about the latest HR approaches and built a strong
network of peers I kept in touch with and continue to learn
from today.
I encourage my team to challenge the status quo. I want us
to question how we can do things better, to think outside the
box by looking at the what-ifs, and to overcome hurdles. As
a result, we end up with new and dynamic ideas, and more
importantly, we all learn from each other daily.
Are data and analytics important in your work?
Data insights are essential; they help HR professionals
identify opportunities for growth, learning, and, most
importantly, ways to improve. When it comes to analytics,
the answer is always yes.
What are your future endeavors/objectives, and where
do you see the HR industry in the near future?
My focus is to continue to work towards an agile HR
framework and to ensure that the HR function is a strategic
business partner. I want us to remain ahead of the curve in
talent development and talent acquisition to help the
company meet its goals.
As newer generations enter the workforce, they look for
career growth and an individualized approach to their career
development. Gone are the days of cookie-cutter, one-size-
fits-all HR; we will need to transform into a concierge
department with unique plans as diverse as our employee
populations.
What advice would you like to give to emerging leaders?
Continually seek to learn and grow. Always ask questions.
Solicit and be open to feedback, input, and guidance. And
remember, you can learn just as much from those you lead
as they can from you as their leader. My favorite questions
to ask are, "What is working and what isn't working?" They
always deliver valuable insight.
20
May, 2023

24. I
n recent years, women have made significant
strides in the field of talent acquisition, bringing
about a transformative impact on recruitment
culture. With their unique perspectives, leadership
styles, and commitment to diversity and inclusion,
women have reshaped the way organizations attract,
select, and retain top talent. Next, we explore the
remarkable impact of women in talent acquisition and
how they are transforming recruitment culture for the
better!
Embracing Diversity and Inclusion
Championing Equal Opportunities
Women in talent acquisition have played a pivotal role
in championing equal opportunities for candidates from
diverse backgrounds. By actively promoting inclusive
hiring practices, they have helped organizations build
more diverse teams that reflect the communities they
serve.
Mitigating Bias
These trailblazing women understand the importance of
mitigating bias in the recruitment process. They
implement strategies such as blind resume screening,
structured interviews, and diverse interview panels to
Transforming Recruitment Culture
WOMEN
THE IMPACT OF
in T A L E N T
22
May, 2023

25. ensure fair evaluation of candidates. By addressing
unconscious bias, they create a level playing field for all
applicants.
Creating Inclusive Recruitment Strategies
Building Strong Employer Brands
Women in talent acquisition have recognized the
significance of employer branding in attracting top talent.
They focus on highlighting diverse success stories,
inclusive company cultures, and employee resource
groups to showcase organizations as welcoming and
inclusive workplaces.
Tailoring Job Descriptions
These women understand the impact of language in job
descriptions. They use inclusive language that appeals to a
broader pool of candidates and ensures that job
requirements are focused on essential skills and
qualifications rather than excluding potential applicants
unnecessarily.
May, 2023
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26. Prioritizing Candidate Experience
Enhancing Communication
Successful women in talent acquisition prioritize clear and
timely communication with candidates. They ensure that
candidates are informed about the recruitment process,
receive regular updates, and are treated with respect and
empathy throughout their journey.
Streamlining Application Processes
These women strive to simplify and streamline the
application processes to make them more user-friendly and
accessible. They understand that lengthy and complex
procedures can deter talented candidates, particularly those
from underrepresented groups.
Nurturing Talent and Career Development
Mentorship and Sponsorship Programs
Women in talent acquisition actively advocate for
mentorship and sponsorship programs within organizations.
They understand the value of providing guidance and
support to individuals, particularly women, in their career
development journeys.
Training and Upskilling
These visionary women prioritize training and upskilling
opportunities for both recruiters and candidates. They
recognize that continuous learning is essential in keeping up
with evolving recruitment trends, technology advancements,
and diversity and inclusion best practices.
Fostering Collaborative Partnerships
Engaging with External Networks
Successful women in talent acquisition actively engage
with external networks, such as professional associations
and women-focused organizations. They participate in
industry events, conferences, and forums, where they share
knowledge, gain insights, and build strong relationships
with peers.
Collaborating with Hiring Managers
These women understand the importance of building strong
partnerships with hiring managers. They work closely with
them to align recruitment strategies with organizational
goals, foster open communication, and ensure that hiring
decisions are based on merit and diversity considerations.
Leading by Example
Inspiring Future Generations
Women in talent acquisition act as role models, inspiring
and motivating future generations of professionals to pursue
careers in the field. They actively participate in mentorship
programs, speak at educational institutions, and share their
career journeys to empower aspiring talent acquisition
professionals.
Influencing Organizational Culture
These leaders understand that their influence goes beyond
rsecruitment processes. They actively contribute to shaping
organizational culture by advocating for policies that
support work-life balance, diversity, and inclusion. By
fostering a supportive and inclusive work environment, they
attract and retain top talent.
To Conclude,
The impact of women in talent acquisition is undeniable.
Through their commitment to diversity and inclusion, their
focus on creating inclusive recruitment strategies, and their
dedication to providing an exceptional candidate experience,
women are transforming recruitment culture for the better.
By prioritizing career development, fostering collaborative
partnerships, leading by example, and driving organizational
change, they are shaping the future of talent acquisition and
paving the way for a more inclusive and equitable workforce.
-P.D.Bombarde
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May, 2023

28. Women in Talent Acquisi on making a difference in 2023
Karin Lohitnavy
Master Connector/Founder
Midas PR
26
May, 2023

29. Unlock the Doors to Unprecedented Business Opportunities
with Karin Lohitnavy!
In today’s world, building connections and developing
relationships is no easy task. It’s like trying to navigate
through a maze where the walls keep moving, and the
path is constantly changing. With social media platforms,
virtual communication, and an abundance of information at
our fingertips, it’s easy to feel overwhelmed and disconnected
from those around us.
However, building meaningful connections and relationships
is crucial for personal and professional growth. It’s
important to have a network of people who can support us,
offer guidance, and share their experiences. But how do we
even begin to build these connections in a world that are
constantly evolving?
Meet Karin Lohitnavy, a passionate advocate for forming
strong connections and relationships. With her unparalleled
networking skills, she is the Founder and Master Connector
of Midas PR, providing clients with bold, custom-crafted
communication strategies that consistently deliver exceptional
results. Whether you need a liaison at a prestigious hotel for
your upcoming event or an influential personality to grace
your brand’s launch, Karin and her dynamic international
network will make it happen.
Karin’s approach to networking is not just about connecting
people but rather about establishing a community of like-
minded individuals who can help each other in both personal
and professional pursuits. She knows that networking goes
beyond just exchanging business cards and is instead about
building real relationships that can last a lifetime. Thus,
Karin encourages being genuine, curious, and open-minded
when engaging with others; by taking the time to get to
know a person on a personal level, one can establish deeper
and more meaningful connections that go beyond only the
surface level.
She strongly embraced the idea of ‘Givers Gain’ and is
dedicated to bridging the divide between businesses
regardless of their geographic location. With an expansive
network of entrepreneurs, business leaders, and media
professionals, Karin’s approach to networking has opened
countless doors of opportunity. Allow her to help you make
the connection and open up your business to potential,
limitless opportunities.
Let’s embark on her journey to discover how we can forge
these vital connections in an ever-changing world!
Kindly brief us about yourself and your professional
journey so far. What was your inspiration for stepping
into this business niche?
I’m a bit of a global nomad; I was born in Belgium and then
educated in England, Luxembourg, Germany, Spain,
Greece, and France. I graduated with a double degree in
Social Sciences and Political Sciences and can speak eight
languages, so my background is rather multi-cultural and
multi-faceted.
From moving around so much, I found that I had a talent
for building connections and developing relationships,
which is a crucial skill for any business but especially PR
and communications. I spent a lot of time honing these
skills in my life before Thailand, and then after working
here for a while, I was inspired to launch Midas PR in 2007.
Lohitnavy
Harnessing the Power of the Interna onal
Network to Secure the Best Partnerships
May, 2023
27

30. My ability to make contacts and connect with people is still
a major part of my day-to-day—in fact, my title at Midas is
Master Connector!
Tell us about Midas PR, including its mission and vision.
What is your role in its development and global outreach?
Midas PR is a fully integrated public relations agency with
strong local connections and international experience. It’s a
cliche, but our people are our greatest asset, and our diversity
and depth of talent mean we can consistently deliver results
for clients worldwide.
Our mission is to provide every one of our clients with
bold, tailor-made communication strategies and deliver
results that always exceed expectations. We believe in
transparency and attention to detail, and our key belief is
listening to our clients and asking the right questions. It’s
the only way to fully understand their goals and assess how
we can help achieve them. Our results speak for themselves,
so it’s a formula that works.
Please enlighten us about your approaches toward
implementing varied strategies within the organization.
The best word to describe our approach to internal
strategies is “focusing on diversity” Our team is truly
multicultural, dynamic, creative, and innovative.
We currently have 11 nationalities represented and 15
languages spoken fluently in our offices.
I’m also a passionate supporter of gender equality, women’s
leadership, and inclusion, so this plays out in our agency
policies. As many business leaders today recognize, diverse
team dynamics mean you avoid echo chambers, which are
the catalyst for complacency and groupthink. It also means
we can connect with diverse stakeholders, no matter where
they are located. We’ve executed campaigns all over, from
Gibraltar to the Caribbean.
Please highlight Midas PR and its prominent features.
What services enable you to open doors for opportunities?
Our main areas of expertise include integrated public
relations, digital PR, strategic communications, social
media marketing, reputation management, crisis
communications, KOL management, and event management.
This is a relatively standard list for a PR agency, but again,
what makes us stand out is, once again, our diversity and
not just the personal profiles of our team members. We
work with both local and international clients from a broad
range of industries, so the diversity of our experience also
opens doors for us.
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May, 2023

31. Our capabilities are also a unique selling point; we can act
as a one-stop shop, covering everything our clients need,
from traditional media relations to digital campaigns, live
events, and influencer management. Having one agency
take care of everything does make things much simpler.
How is Midas PR utilizing technological advancements
to enhance consultancy and its services?
Midas PR is a bit of a pioneer when it comes to remote
working; it’s something we had implemented way before
COVID forced everyone’s hand. Our team members have
worked remotely from the UK, France, Estonia, India, and
the USA, so we have virtual team management, which
we’ve honed and perfected over the years. This also meant
that when the pandemic hit, we were much better prepared
than many other companies.
Today, technology is a prerequisite for serving clients,
particularly with globalization progressing at the speed it is.
For our business model, global operations and international
collaborations are very important.
Outside of team management and client work, technology
also enables us to be an essential player in the wider PR and
communications industry amongst our peers. Midas is the
first and only PROI Worldwide member in Thailand, the
first PRCA member in Thailand, and a founding member of
the PRCA TH chapter, which was established earlier this
year and of which I was elected as the first chair. This
simply wouldn’t be possible without embracing the technology
that facilitates real-time collaboration regardless of
geographical location.
Shed light on your experiences as a multi-service
providing company in your professional journey.
Being a multi-service provider means wearing many hats
and juggling multiple responsibilities while playing different
roles, something the Midas PR team is very good at.
The key challenge is to demonstrate the variety of
competencies with confidence, supported by evidence, to
assure clients that we’re not a Jack-of-all-trades. What helps
here is delegation. I know I keep coming back to it, but it’s
all about team diversity!
I have built an experienced, skilled, and passionate team
with different strengths because I can’t be an expert in
everything. This means that I can bring in different
individuals, play to their strengths, and give them the
opportunity and autonomy to let those strengths shine.
Our mission is to provide
every one of our clients with
bold, tailor-made
communication strategies
and deliver results that
always exceed
expectations.
That allows me to play to my strengths and focus on the
areas of the business where those strengths are of the most
value.
Delegation can be a hard skill to learn, especially when you
own a business; it’s like your baby, and it can be tough to
devolve some of the decision-making and strategic onus,
but if you want to grow, you have to recognize there will
come the point where you simply can’t do it all.
According to you, how do you monitor leadership and
progressive growth opportunities while providing
world-class services?
It’s two sides of the same coin; providing world-class
services is impossible without giving our team opportunities
to lead and grow.
It’s important to recognize that leadership doesn’t just mean
being an account manager or director; even an intern can
demonstrate leadership skills that can be built on. That’s
how you maintain a strong team that is motivated and
engaged, which in turn leads to better client service.
Tell us about the challenges you have faced and how
they have shaped you as a business leader.
I’d be lying if I said that it’s easy to launch and grow a
business as an expat in a country where English is not the
first language. It’s also a challenge we have to consider
when we look at our team culture. There are definitely
social and professional differences between the West and
East, and navigating these differences to maintain a sense of
equilibrium where every team member feels accommodated
and recognized can be tricky.
May, 2023
29

32. I think doing this for so many years has made me
both culturally sensitive and somewhat thick-
skinned. That sounds like an oxymoron, but it’s
probably the best way to describe it.
Where do you envision yourself and your
company’s global outreach in the upcoming
years?
Like many entrepreneurs, I’m a natural-born optimist, so I
have big hopes for the future of Midas PR. Over the past
year, our company has become more global than ever
before, with more big accounts coming from overseas and
more briefs coming in for regional and global campaigns.
We are extremely proud of this achievement, with clients
seeing us as their preferred partner for executing
communication projects in Thailand, Asia, and even on
other continents. I see definite scope for us to expand our
global footprint further.
Please share clientele, awards, and recognitions.
● Midas PR was named as one of the Most Trusted PR
Agencies in Healthcare by Insights Care.
Our other accolades include the following:
Ÿ Best Corporate Social Responsibility Award, PRCA
Award 2020
Ÿ The Golden Globe Tigers Awards 2020 for Excellence
& Leadership in Branding & Marketing
Ÿ Global Business Insight Awards 2019 for Most
Outstanding Public Relations Firm
Ÿ Thailand Brand Leadership Award 2018 for Best PR
Company (Thailand) and Best PR Agency Thailand
2016
This year we have also been nominated for several awards,
including “Best Place to Work.” I hope we win this because
we’ve invested a lot in our infrastructure, creating what I
think is an unparalleled work environment.
We recently relocated to our own building, a four-story
townhouse in a green area of the city, with a large
professional-grade kitchen suitable not only for the team’s
daily use but also for filming culinary shows (something
Midas PR regularly does for our clients).
We intentionally chose a space that offers diverse working
environments because we all have different preferences for
how we like to work. We have an indoor open-air patio with
green trees and chaise lounge chairs, two large conference
rooms, a co-working space, private booths for taking phone
calls or participating in Zoom conferences, and even
“cycling chairs” for those who want to burn some calories
while they work.
30
May, 2023

34. Redefining Success
INSIGHTS
SUCCESSFUL
Talent
ACQUISITION
from
in
W
O
ME
N
32
May, 2023

35. n the ever-evolving landscape of talent acquisition,
Iwomen have been making remarkable strides and
redefining what success means in the field. Their
unique perspectives, leadership styles, and
determination have paved the way for innovation
and progress.
Further, we’ll delve into the insights and experiences of
successful women in talent acquisition, exploring how
they have redefined success and transformed the
industry!
Breaking Barriers and Shattering Stereotypes
Embracing Challenges
Successful women in talent acquisition have embraced
challenges as opportunities for growth and learning.
They have shattered the preconceived notions that
women face in the workplace, proving that their skills,
knowledge, and expertise are invaluable assets.
Overcoming Gender Bias
These trailblazing women have confronted and overcome
gender bias, advocating for gender equality and creating
inclusive work environments. They have demonstrated
that diversity leads to better business outcomes and have
championed the importance of diverse hiring practices.
Leadership and Mentorship
Authentic Leadership
Successful women in talent acquisition bring authenticity
to their leadership roles. They lead with empathy,
transparency, and integrity, inspiring their teams to excel
and fostering a culture of trust and collaboration.
Mentorship and Sponsorship
These women understand the significance of mentorship
and sponsorship in career advancement. They actively
mentor and sponsor other women, providing guidance,
support, and opportunities for growth. Through their
actions, they are creating a pipeline of talented female
professionals in talent acquisition.
May, 2023
33

36. Embracing Technology and Innovation
Leveraging Data and Analytics
Successful women in talent acquisition recognize the power
of data and analytics in driving informed decision-making.
They leverage technology to gather insights, streamline
processes, and optimize recruitment strategies, enabling
them to make more efficient and effective hiring choices.
Embracing Artificial Intelligence
These visionary women are early adopters of artificial
intelligence (AI) in talent acquisition. They understand the
potential of AI in enhancing candidate screening, improving
candidate experience, and identifying top talent. By
embracing AI; they are revolutionizing the recruitment
process and staying ahead of the curve.
Work-Life Integration
Prioritizing Well-being
Successful women in talent acquisition have prioritized
their well-being and work-life integration. They understand
the importance of self-care and have implemented strategies
to maintain a healthy work-life balance. By setting boundaries
and encouraging their teams to do the same, they create a
positive and sustainable work environment.
Flexible Work Arrangements
These women have championed flexible work arrangements,
recognizing that productivity and success are not solely
dependent on traditional office hours. They have
implemented policies that allow for remote work, flexible
schedules, and family-friendly benefits, fostering a supportive
and inclusive workplace.
Building Strong Networks
Collaborative Partnerships
Successful women in talent acquisition understand the
power of building strong networks and collaborative
partnerships. They actively seek opportunities to connect
with industry peers, thought leaders, and professionals from
diverse backgrounds. Through these networks, they
exchange ideas, gain insights, and create impactful
alliances.
Industry Thought Leadership
These women actively engage in thought leadership
activities, sharing their expertise through speaking
engagements, panel discussions, and publications. By
positioning themselves as industry thought leaders, they
contribute to the growth and advancement of talent
acquisition as a whole.
In Conclusion,
The insights and experiences of successful women in talent
acquisition provide valuable lessons and inspiration for the
industry as a whole. Through their determination, leadership,
and innovative approaches, they are redefining success and
paving the way for a more inclusive and diverse future. By
embracing challenges, advocating for gender equality,
leveraging technology, prioritizing well-being, and
building strong networks, these women have shattered
barriers and set new standards for success in talent
acquisition. As we celebrate their achievements, let us
continue to learn from their insights and work together to
create a more equitable and thriving industry.
-A.K. Tarade
34
May, 2023
CIO

38. Eskenzi
Yvonne
Unfazed by Obstacles: Her Unstoppable Resilience
Turning Companies Into Respected Global Brands Through Cybersecurity and PR Solutions
How often have we heard of the ambitious dreams of
starting a successful business that never quite come to
fruition?
Fate often seems to have its unique way of deciding
the fate of our endeavors, and for many, the dream of
a successful business remains just that - a dream.
But, for some, a business venture can become a reality.
Those who are successful are often driven by passion and a
strong desire to succeed, and it’s this combination of
ambition and determination that can help take a business
from an idea to a reality. It may not always be a simple
road, but with hard work and dedication, those passionate
about their business have the potential to make their dreams
come true.
And one such passionate individual includes Yvonne
Eskenzi, Co-founder at Eskenzi PR and Marketing, who
always hoped to one day work for herself. An alumna of
Loughborough University, having graduated with honors in
Social Administration, Eskenzi co-founded Eskenzi PR in
1995, a boutique agency specializing in IT and IT security,
building brands built on exit plans.
When she started at News International Exhibitions, she
quickly developed a golden touch for launching massive
consumer shows into success stories. She soon built a
reputation for being an expert in the field, and before long,
the cybersecurity industry was calling on her to do the same
for them. Thus, Eskenzi was born, the Cyber-Security PR
agency with Reed Exhibitions’ Infosecurity as its first
client.
In the years that followed, Eskenzi became renowned for its
ability to make even the most unknown cybersecurity
companies into household names. With a sharp focus on
making even complex topics palatable to the public,
Eskenzi quickly established itself as the go-to PR firm for
the industry.
It began as an unexpected voyage, but she embarked on it
with open arms. Each passing day saw her confidence
swell, and she tackled potential impediments without an
ounce of trepidation. What could have been daunting
challenges to someone else were mere bumps in the road
for her.
From a mere dream of becoming an entrepreneur to a
booming business on an international scale, Eskenzi has
made a remarkable journey that has left many in awe.
As we join Yvonne on her incredible adventure, let’s explore
her remarkable journey to success in greater depth!
Rising to the Top
“The business chose me,” she remarked.
She had worked hard to make it happen, and it seemed as if
fate had finally put her in the driver’s seat. She had been
working at News International Exhibitions doing public
relations and marketing for new shows and had always
hoped to one day work for herself. Her passion for events
started back in university, where she spent time arranging
them for various clubs and societies. It seemed natural that
in her first two jobs, she couldn’t resist gathering people
together and getting them to network. But this time, it was
different; this time, her name was on the door, and her
Eskenzi is the go-to crea ve
powerhouse that goes beyond the
norm to deliver unforge able results.
,,
,,
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May, 2023

39. vision would be realized. She couldn’t help but feel a bit
overwhelmed but also incredibly excited.
At 31, she embarked on a journey with her husband that
changed her life forever. She felt a sense of liberation and
freedom missing from her life for so long. She knew, at that
moment, that after a year-long journey away, she would
never return to working for someone else again. She wanted
to be in control of her destiny and believed that the only
way to do it was to become the head of her organization.
This newfound freedom and flexibility also enabled her to
spend more quality time with her children, which she now
wants to make happen for everyone who works for her.
Cybersecurity was undoubtedly not the career she dreamed
of when she was younger. She never thought she’d end up
in that industry, but she was passionate about the world of
PR. When she decided to strike out on her own and set up
her own business, the first client she got was Infosecurity
Europe. It turned out to be a fateful decision that would
shape her career for the next 28 years.
She quickly embraced the challenge of the cybersecurity
industry, and her father’s advice never left her – to specialize
as much as possible. She kept this mantra close in her heart,
and it has served her well over the years. She never
wavered from her chosen path, and it has allowed her to
become what she is today.
Striking a Perfect Balance of Dependability and
Innovation
Their mission is to be the pioneering cybersecurity PR
agency that blazes a trail for others to follow. They are a
creative powerhouse that doesn’t rely on white labeling but
has people who are deeply entrenched in the world of
cybersecurity, with a mastery of the technology and a
visionary understanding that helps them to make sense of a
complex subject matter in a way that resonates with
everyone. They are motivated to make a difference, spark
real conversations and push boundaries, to provide a unique
and innovative approach to PR that never fails to make an
impact. Their goal is to be the go-to agency for all things
cybersecurity-related and to create a level of trust and
understanding that surpasses all expectations.
She’s always had a dream of striking a perfect balance
between being a dependable source for the press when
stories break and making sure her clients are given the
platform to speak their minds. Having a great team of US-
based specialists means that she and her team can help the
press and her clients around the clock. Her vision was
always to be at the center of the UK industry when it comes
to cybersecurity, helping to make the world a safer place to
trade online. She wanted to be the agency that the press
Yvonne Eskenzi, Co-founder, Eskenzi PR & Marke ng
could trust when it comes to sensitive commentary, knowing
that they would be able to find a few of her clients who are
well-versed in the subject.
She is the brains behind a global presence that she is proud
of and passionate about. Her role is to build a strong and
capable team of professionals who are able to provide aid
and support to their ever-growing base of clients.
With her unmatched leadership and remarkable vision, she
has been able to bring together a diverse group of experts
who are dedicated to providing the best possible service to
all of their customers. She makes sure that her team has the
necessary experience and knowledge to tackle any
challenge that may arise, and her unwavering commitment
to excellence is a testament to the success of the
organization.
Pushing the Boundaries of Cybersecurity Solutions
Eskenzi PR goes beyond what is expected of a conventional
PR agency. They have continuously pushed the boundaries
of their work in order to expand the scope of their services.
In their mission to provide the best cybersecurity solutions,
they have created their news website, the IT Security Guru,
which has become one of the top publications in the field.
With around 30,000 regular visitors, the site is dedicated to
keeping readers up-to-date with the latest news in
cybersecurity, as well as offering product reviews, interviews
with industry experts, and much more. In the ever-changing
world of cybersecurity, Eskenzi PR is committed to staying
ahead of the curve and providing the best possible solutions
for its clients.
Women in Talent Acquisi on making a difference in 2023
May, 2023
37

40. Events are the very essence of her life; she loves them so
much that she ends up organizing multiple of them every
year. This allows her team, who also shares her enthusiasm
for events, to experience a variety of tasks every day.
Kicking off the year 2023 is the European Cyber Security
Bloggers Awards at Infosecurity at the Excel center in June.
In addition to this, they are responsible for the PR of the
International Cyber Expo, and they manage their press
office during the event. Moreover, they host the Security
Serious Unsung Heroes Awards annually, which she dubs
“An award show run by the industry for the industry.”
They are the makers of the Most Inspiring Women in
Cyber Awards, an event that has been shining light on
remarkable female talent and applauding their
accomplishments. Another achievement she is particularly
proud of is the IT Security Analyst & CISO Forum, which
has been running for an impressive 17 years. This two-day
event brings together the world’s best analysts and emerging
cyber vendors in an exhilarating ‘speed-dating’ networking
experience. To end things off, a round-table discussion is
held with top-notch CISOs from major companies, making
for an incredibly enlightening experience.
Eskenzi is the go-to creative powerhouse that goes beyond
the norm to deliver unforgettable results. Not only do they
host events, but their clients come to them knowing they
will be taken to new heights of ingenuity. Just a few years
ago, they made history by setting the Guinness World
Record for the most attended cybersecurity training session
ever. Their commitment to providing a wide range of services
with expertise and passion for surpassing expectations truly
sets them apart from the rest.
Investing in the Latest and Greatest to Provide the Best
Service to Clients
Eskenzi PR is fortunate to have a co-founder with a real
passion for technology; Neil Stinchcombe is a confessed
techie and an early adopter of the latest and greatest tech on
the market. His enthusiasm for new technology means that
the team is always trying out new press distribution
services, apps, and software to make their lives easier and
ensure that they can continue to provide the best possible
service to their clients. They’re not afraid to invest in
technology if it’s going to make their staff happier and help
them offer an even better service. Eskenzi PR actively
encourages their team to experiment with new technologies
and to collaborate and share ideas on how they can use
them to their advantage.
The power of working remotely is becoming more and
more evident, and with that comes the need for secure and
efficient technology. To make sure everyone has the tools
for success, their company recently invested in new
technology specifically designed for PR people to maximize
their efficiency and get ahead of the competition. They’ve
seen immense benefits from this new technology, as their
team is now able to jump on stories before the public knows
they exist, making us the go-to source for all things
newsworthy. With this new technology, they’ve been able to
stay ahead of the curve and provide their clients with the
best service possible.
It’s clear that this investment was an incredibly smart move,
and they’re reaping the rewards every day!
A Remarkable Journey From Freelance to Global
Powerhouse
Eskenzi PR has truly redefined her professional life—it’s
who she is and always will be. As a freelancer, she was just
looking to take on a few clients while her kids were growing
up and she never expected that it would grow into
something as big as it did. Suddenly, out of the blue, her
client list boomed to 35 global clients and she was
responsible for leading a staff of 25 people!
It was a truly remarkable journey and she worked hard to
make her business a success, but it was all worth it.
Now, Eskenzi PR is a global powerhouse that is respected
the world over and Eskenzi herself is an inspiration to
many.
It was a journey she never expected to take but one she
embraced along the way. With each day that passed, her
professional confidence grew and expanded. What some
might have seen as overwhelming obstacles, she simply
took in stride. Nothing phases her anymore; she’s become
so resilient, and she approaches every day with enthusiasm,
always ensuring that her work is of the highest quality. She
wants to make sure that every single day she’s in the office
is a day she loves. If that ever stops being the case, she
knows it’s time to pass the baton onto someone else and
move on to the next chapter of her career.
Staying Ahead of the Curve
Being one of the top 25 tech PR agencies in the UK and one
of the top 100 PR agencies in the country, as reported by
PR Week, is an incredible feat for any company! It is an
indication that the agency is doing something right and has
earned respect and attention from its peers and the industry.
Keeping track of their rankings and success is critical for
motivating the team and keeping their momentum going. It
is, however, equally important to keep an eye out for clients
who have stopped using their services. Monitoring the
number of clients is a great way to get an insight into how
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41. well the agency is doing and any potential challenges that
may need to be addressed.
If Eskenzi PR loses a client, she takes it very seriously and
dives deep into why. No stone is left unturned, and all
angles are considered before considering a new approach or
strategy. As her company grows, retaining clients is of the
utmost importance, and she takes it seriously. Equally, if
they lose staff, she does not take it lightly, as she understands
that staff is the backbone of her business. She takes the
reasons for the loss into account and does her best to ensure
that it doesn’t happen again by listening to her staff and
understanding their needs. She understands that without a
strong, motivated team, success is impossible to achieve,
and she works hard to maintain a supportive and inspiring
environment for her employees.
From Soaring Beginnings to a Force to be Reckoned
With
Being a business leader is not for the faint of heart. It takes
a certain type of person to be able to make tough decisions,
take risks and remain resilient in the face of adversity. She
has been lucky to have her husband as her co-founder, so
they’ve built the business up together, navigating the trials
and tribulations of the entrepreneurial journey. Over the
years, she has become a force to be reckoned with, learning
from her experiences and becoming far tougher and more
resilient. Her ability to stay the course has been an invaluable
asset to her staff, allowing them to understand that bumps in
the road are parred for the course and that they must remain
focused on their goals.
She has found it tough to manage staff and balance the
demands of the business. As an entrepreneur, she knows
that no one taught her how to grow a business, run it, or
manage people. But at the age of 60, she is still learning
how to be a good boss. She has come to realize that the key
to being a successful leader is to be an active listener and
give people the opportunity to make and learn from their
mistakes. Nothing is more fulfilling than being able to
watch talented individuals grow and become great leaders
in their own right. As she continues to manage her business,
she hopes to pass on the skills and knowledge that have
helped her become a successful leader.
Modest Beginnings to Global Success
She never dreamed of world domination; instead, she found
contentment in growing a successful business. With a
modest 30-35 clients, she was able to nurture and watch her
staff blossom into top-notch PR professionals. She enjoyed
the sense of satisfaction that came from helping others
reach their professional goals, which was more rewarding
than any kind of global success. She was proud of the tight-
knit team she had built and was content with the size they
had achieved.
She wants Eskenzi’s US arm to continue to soar and
expand, and to that end, they’ve recently taken on some of
the brightest interns from some of the top universities in the
US. She is keen to keep them on board, as they will be a
vital part of the team in achieving the growth she has
envisioned. Already, they have made impressive strides in
the US, with almost as many clients as they do in the UK.
However, she believes the Middle East could be a huge area
for growth, where Eskenzi can make its mark in the world
of IT. She is confident that with the right team in place, the
sky’s the limit for Eskenzi.
With her daughters by her side, she’s been crafting the
ultimate Wellbeing and Productivity App—The
Zensory—to assist those in the workplace in becoming
more centered and tranquil. Eskenzi was so impressed with
the efforts that they decided to take them on as clients!
After the overwhelming success of their PR initiatives,
they’ve already earned a new client in the wellness sector!
Having been a renowned cybersecurity PR agency for
nearly three decades, they’re now looking to expand their
horizons and create an entirely new division that helps
businesses establish their presence in the health and
wellness tech industry. This is a field that the team is
incredibly passionate about, and they would love to
cultivate it with a team of dedicated employees.
A Moment of Unparalleled Joy
It was a moment of sheer jubilation when they won the Best
PR and Marketing Campaign award at the Exhibition
Awards for the International Cyber Expo. An absolute
privilege for her to be presented with the illustrious Queen’s
Award for Enterprise. Rejoicing the success at Buckingham
Palace was an astonishing moment of satisfaction and
delight for her, acknowledging the difficulty of triumph in
business. Acclaimed for an incredible six years, only 120
companies are chosen annually to collect the honor - she is
indeed one of the fortunate few.
Nothing quite compares to the feeling of when a client
expresses their gratitude for a job well done or when they
decide to take us along for the ride to their new gig. That’s
the highest form of recognition.
May, 2023
39
CIO

42. We need to accept that we won’t
always make the right decisions,
that we’ll screw up royally
sometimes – Understanding that
failure is not the opposite of
success, it’s part of success.
- Arianna Huffington

44. www.thecioworld.com
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INSPIRING THE BUSINESS WORLD
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