Middle East's Most Successful Women Leaders Transforming The Business.pdf

VOL: 02 | ISSUE : 01 | 2024
Sheikha
Middle
the
Sheikha Abdulla Alnuaimi
Owner of Interna onal Brands in F&B
Smallcakes A Cupcakery & Koub Cafe
The Trailblazing Entrepreneur Implemen ng Her
Vision in the Food and Beverage Industry

,
,
,
,
The most signiﬁcant barrier to female
leadership is the actual lack of females
in leadership. The best advice I can give to
women is to go out and start something, ideally
their own businesses. If you can’t see a
path for leadership within your own company,
go blaze a trail of your own.
- Safra Catz

You are never
too small to
make a difference.
ith increasing recognition of the unique
Wperspectives and approaches women bring to
the table, women leaders are transforming
businesses across industries. However, a pertinent question
arises: Can leadership be defined by gender, or is it a matter
of perspective and approach?
Historically, leadership has been predominantly associated
with masculinity. The image of a strong, assertive leader
has often been portrayed as male. However, this traditional
view is gradually being challenged as more women assume
leadership roles and demonstrate their capabilities in
driving organizational success. One fundamental aspect to
consider is that leadership is not inherently tied to gender.
Instead, it encompasses a diverse range of qualities, skills,
and behaviors that are not exclusive to any particular
gender. Effective leadership is about vision, integrity,
empathy, resilience, and the ability to inspire and motivate
others—qualities that transcend gender boundaries.
Finally, leadership is defined by the traits, talents, and
behaviors displayed by individuals in their leadership
responsibilities, rather than by gender. Women executives
Editor’s
Note
—Greta Thunberg

provide a distinct perspective and approach to leadership,
altering the business environment and generating positive
change. Organizations that encourage diversity and
inclusion may maximize the potential of female leaders,
resulting in more equal and prosperous workplaces.
Highlighting such influential women leaders, The CIO
World brings forth an edition titled "Middle East's Most
Successful Women Leaders Transforming the Business."
This edition celebrates the achievements and contributions
of women leaders who are altering the business sector
across industries in the Middle East, recognizing their
unique perspectives, innovative approaches, and
transformative impact on organizations. By showcasing
these trailblazing women, The CIO World aims to inspire
others and promote greater gender diversity and inclusion in
leadership roles. Through their stories and
accomplishments, these women exemplify the notion that
effective leadership transcends gender and is defined by
qualities such as vision, integrity, and empathy.
Have a great read ahead!
Alaya Brown

N
T
S
The Amazing Strength of
Women Entrepreneurs
The Rise of Women
Entrepreneurs in the U.S.
Articles
18
32
Cover Story
Sheikha Alnuaimi
The Trailblazing Entrepreneur
implementing her vision in the
Food and Beverage Industry
08
Dr. Akshaya Pandian
Crafting Smiles,
Transforming Lives
22
Glorianne Montefrio
Bridging People, Ideas, and
Prot through Sustainability
and Innovation
26
Nazia Qazi
Igniting Change and Building
a Sustainable Future
36
Profiles

Editor-in-Chief
Deputy Editor
Managing Editor
Assistant Editor
Visualizer
Art & Design Head
Art & Design Assitant
Business Development Manager
Business Development Executives
Technical Head
Assitant Technical Head
Digital Marketing Manager
Research Analyst
Circulation Manager
Chidiebere Moses
Sam Carter
Alaya Brown
Maria Evans
Chris Carter
Millie Simon
Judy Smith
Phoebe Jacob
Aisha, Olivia
David Walker
Mia Rodricks
Helena Smith
Eric Smith
Richard Martinez
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RNI No.: MAHENG/2018/75953

Descrip on
Featuring
Innoverse Global Media
www.innoverse
global.com
Sustainable Narra ve
www.sustainable
narra ve.net
Mul ply Group
www.mul ply.ae
Smallcakes a Cupcakery
& Koub Café
www.smallcakescup
cakery.com
Dr. Akshaya Pandian
Consultant Orthodon st
Glorianne Montefrio
Co-founder
Najia Qazi
Founder and CEO
Samia Bouazza
Group CEO and
Managing Director
Owner of Interna onal
Brands in F&B
With a transforma ve impact on over a thousand pa ents and
a thriving base of 1500+ orthodon c pa ents, Dr. A con nues
to excel in the realm of cosme c den stry. She is the visionary
founder of her proprietary clear aligner system, Dr.A-Ligner CAT,
revolu onizing the way smiles are cra ed.
With over 25 years of experience spanning various
management roles in world-class organiza ons, Glorianne
brings a wealth of exper se to her mission. Her journey has
taken her through project management, strategic planning,
financial market investments, sales, media, HR, and much more.
With a background in design, her journey into sustainability
was fueled by a desire to harmonize People, Planet, and Profit.
Najia's mission is to create las ng posi ve impacts through
innova ve business prac ces.
Samia leads the strategic development of Mul ply Group,
growing organically and inorganically a diversified por olio of
businesses. She is commi ed to growth through tech infusion,
efficiencies, synergy, acquisi ons, and driving sustainable
growth within the group’s subsidiaries to ensure maximum
shareholder returns.
With a fiery passion and an unbreakable will, she has established
the first interna onal branch of Smallcakes, a renowned
American cupcakery brand. Her convic on and unrelen ng
dedica on have firmly secured her spot as a true industry leader,
inspiring countless others to follow in her footsteps.
Ocean Medical Centre
www.oceanmedical
care.com
Company Name
Middle
the

Alnuaimi
The Trailblazing Entrepreneur Implementing Her
Vision in the Food and Beverage Industry
Shkha
Complete each other to
compete! UAE is an
international hub to welcome
brands and Export brands.
C O V E R S T O R Y

Owner of Interna onal
Brands in F&B
Smallcakes a Cupcakery
& Koub Café

She with her brother, and Mr. Jeff Martin, the founder of
“Smallcakes A Cupcakery” in the USA, have met and
initiated an agreement to establish the first international
branch of their business after having over 90 branches in
the USA.
A Sweet Mission to Brighten Your Day
Sheikha redefined Smallcakes Cupcakery with the intention
of providing a delicious assortment of freshly baked
cupcakes in 14 distinct flavors that are offered daily. With
Martin’s innovative and enthusiastic approach to baking,
Smallcakes has become a popular spot for cupcake
enthusiasts worldwide.
Smallcakes Cupcakery and Creamery are renowned for its
gourmet freshly baked cupcakes and signature milkshake. It
has been featured on the Food Network’s “Cupcake Wars”
seasons one, two, and seven, as well as the hit daytime talk
show “The View.” It has become a sought-after treat, with
celebrities including it in their events and weddings. USA
TODAY listed it as one of the Top Ten Cupcake Places to
try in the country, and SLURRPY has recommended it for
three years in the UAE.
Smallcakes is all about the idea that “Maybe a Cupcake
Will Help!” and it has seen its neighborhood cupcakery
expand worldwide. Their mission statement is to “Deliver
the best cupcake experience through creative flavors,
premium ingredients, and warm service that make
customers come back and recommend us.”
Experience the Transformative Power of Deliciously
Crafted Desserts
Under Sheikha’s leadership, Smallcakes is devoted to the
art of baking, believing in the transformative power that
great tastes can bring to life. They are passionate about
crafting unique, delicious flavors and designs to make every
occasion special. With each product and service, customers
can experience the superior quality that Smallcakes
provides. It is this commitment to creating the best desserts
that make them stand out.
Renowned for its innovative and delectable milkshakes, this
establishment blends the most popular cupcake flavors
directly from its freshly stocked display case into a
refreshing and airy shake that patrons can’t get enough of.
Inspiring change and taking bold action with fortitude is
a task that has long been taken up by those who refuse
to be held back by the status quo. From grassroots
activists to courageous entrepreneurs, those who have
pushed the boundaries of what is considered possible have
created new paths for others to follow.
Meet the unstoppable Sheikha Alnuaimi, Owner of
International brands in F&B at Smallcakes a Cupcakery &
Koub Café and a true trailblazer in the world of business.
Fueled by a fiery passion and an unbreakable will, she has
established the first international branch of Smallcakes. Her
conviction and unwavering dedication have firmly secured
her spot as a true industry leader, inspiring countless others
to follow in her footsteps.
Today, Sheikha, a versatile entrepreneur with remarkable
expertise in Food and Beverages, has partnered with Jeff
Martin, the owner of the renowned American cupcakery
brand Smallcakes, to bring Arabian hospitality and
exceptional tastes to her home country. This partnership has
resulted in the first international branch of Smallcakes after
over 90 branches in the USA.
Consequently, she is a proponent of human contact,
particularly for functions that human interaction takes to the
next level, such as cake-making or helping customers to
choose products and attending to patrons at dining and
events. This communication helps them sustain their
customers and build loyalty and relationships.
So go ahead, take a bite of success, and join the sweet
revolution brought to you by her!
Climbing the Corporate Ladder
Sheikha has been a part of the corporate world for over 15
years, steadily working her way up the career ladder. In
2014, she decided to take the leap and become an
entrepreneur while maintaining her full-time job. Soon
after, she attended an exhibition hosted by the Ajman
Chamber of Commerce focusing on franchising, which
further solidified her decision to pursue her own business.
She was inspired by the concept of pushing boundaries and
taking action where others stopped, especially in a field that
was outside her background in F&B. With the
encouragement of her father, she and her brother decided to
take the plunge and begin their business venture. With their
passion and dedication to the cause, they are sure to
succeed.

Smallcakes has a
strategic plan
to focus on its
partnerships
with cafes, as
well as offering
a destination to
enjoy free time
with Art
workshops for a
variety of ages
and interests.

Deliver the best
cupcake
experience
through creative
ﬂavors, premium
ingredients, and
warm service that
make customers
come back and
recommend us.

Delight Your Taste Buds with the Latest Craze
Setting trends and staying ahead of the competition, her
newest creations – Cake in a Cup and Milkshake Cupcakes
– are perfect for today’s busy lifestyles. With their creative
touches, these snacks and treats are sure to delight. Enjoy
them as a snack or a sweet treat!
Indulge in Delicious Treats and Celebrate Special
Occasions
A dessert haven located in the heart of Ajman. Its prime
location offers easy access via the highway for delivery
services to all emirates, making it a go-to spot for those
with a sweet tooth. But that’s not all. Smallcakes also boasts
a cozy dine-in area, perfect for celebrating special
occasions like birthdays. Whether you’re looking for a
quick sugar fix or a place to indulge in some sweet treats
with your loved ones, Smallcakes has got you covered.
Unique and Delicious Flavors
According to Sheikha, Smallcakes is an international brand
that operates in both the US and the United Arab Emirates.
To cater to the preferences of UAE customers, they have
tailored their products, packaging, and flavors. They offer
signature cupcakes in various sizes, featuring intriguing
flavors such as red velvet, saffron, dates, and chocolate,
among others.
Sheikha Highlights Equality and Diversity in UAE
Business Sector
While conversing about women in the business field,
Sheikha stressed the significance of female representation
in this sector. She highlighted that with the strong support
of the UAE government, the ratio of women in business is
almost equal to that of men. There is also a diverse range of
businesses represented by women. The UAE government is
determined to promote the global media presence of UAE
businesses. To accomplish this goal, Sheikha emphasized
the importance of entrepreneurs joining hands and
supporting each other to achieve individual and collective
business and national objectives.
Power of Technology and Human Interaction
Coming from a tech background, as a computer science
bachelor graduate and having worked in transformation
fields to develop services, Sheikha believes in the positive
impact technology can have on internal systems and
services for customers.
At the same time, she is an advocate for human interaction,
especially when it comes to functions such as creating cake
ideas or helping customers to select a customized design
and serving clients in dine-in and occasions. This
interaction helps them maintain their customers and
increase loyalty and relationships.
Advice for Startups
According to her, startups ought to cultivate a culture of
cooperation and collaboration in order to foster mutual
growth. Apart from sharing tips and guidance, they should
also collaborate when facing high demand, supplementing

each other rather than competing and expressing their
individuality through innovation. To achieve success,
entrepreneurs should focus on building strong relationships
with partners, customers, and team members.
By cultivating cooperation and collaboration, startups can
capitalize on each other’s strengths. This can create a win-
win situation where all parties benefit from each other’s
knowledge, expertise and resources, which can result in
improved efficiency and cost savings.
Strong relationships with partners, customers, and team
members are essential for long-term success. Partnerships
with other startups can help create economies of scale,
while customer relationships can provide valuable feedback
and insights. Meanwhile, teams must work together to
develop innovative solutions, identify opportunities, and
create value.
Ultimately, cooperation and collaboration are key for
startups to realize their potential. By working together and
leveraging the strengths of each other, startups can create an
environment of growth and success. Through strong
partnerships and customer relationships, startups can create
an environment of trust and mutual benefit. With creative
solutions and innovative approaches, startups can create a
competitive advantage and achieve their goals.
Unveiling Strategic Plan to Create Unique Experiences
Sheikha’s vision for Smallcakes is centered on establishing
a hub where the community can unwind and engage in art
workshops tailored to diverse age groups and interests.
Smallcakes initiated its venture by providing children with
an entertaining activity of decorating cupcakes, which has
gained popularity for occasions such as birthdays, schools,
and corporate events. By adopting this strategy, Smallcakes
can offer a distinctive and pleasurable encounter for its
clients. This ideology is rooted in the notion that being
adaptable to meet the customers’ demands is paramount.
Sheikha makes sure Smallcakes adheres to a strategic plan
that emphasizes the importance of collaboration among
businesses to anticipate and address future needs. This
involves taking a proactive approach through the
diversification of services and products, such as supplying
cafes to reduce their operating costs. As a testament to this
philosophy, Smallcakes participated in EXPO 2020 as a
cafe supplier, offering unique treats that showcase Emirati
flavors. Presently, Smallcakes caters to cafes throughout the
United Arab Emirates.
Taste the Difference
Sheikha emphasizes the importance of customer feedback
as the driving force behind their success. They proactively
request feedback from customers after every order and
service to ensure that their products and services maintain
the highest level of quality. Sheikha and her team are
passionate about the taste of their cakes, not only their
design, and they use only the finest quality fondant to give
their cakes a delightful texture and flavor that is sure to
please their customers. It is their meticulous attention to
detail that sets their custom cakes apart and makes them
truly exceptional.
Smallcakes has been actively participating in a number of
exhibitions and Corporate Social Responsibility (CSR)
initiatives and has been recognized and rewarded for doing
so by various organizations. For an impressive three years
in a row, Smallcakes has been awarded the coveted title of
Recommended Cake Shop on SLUURPY – an endorsement
that speaks to the quality of the cakes and the commitment
to excellence that Smallcakes embodies.
It is important for
entrepreneurs to
join hands and
support each
other to achieve
individual and
collective business
and national
objectives.

I have been awarded by different government
and private corporates in my journey; lately, I
was awarded:
“In honor and recognition of valuable
contribution- Sheikha AlNuaimi was awarded
as “The Woman Entrepreneur of the Year 2022”
at “Global Women Entrepreneurship
Conference and Awards 2022 - Dubai” hosted
by Berkeleyme & MS (Voice of Global Women),
on 26th of March 2022.”
This award represents the hard work and
dedication that Sheikha Abdulla Alnuaimi
places in each and every step to reach success
and excellence. We are proud to have her as
one of our Legacy Awardees 2020 for her
passion and drive that she places in her work.
I love to contribute to society by volunteering
socially and professionally; on a professional
level, I’m an assessor of number of business
and service excellence awards which enable me
to share experience and impact business
development, I do public speaking to share
knowledge and I have been a board of directors
for 3 years at PMI UAE.
Smallcakes has won 3 middles at Salon du
Chocolate 2023 in different competitions. The
bronze medal for the best chocolate center
piece and the best cheese cake, and the golden
medal for the best 3D design cake.
A Close Look at Her
and
Personal Professional
Achievements

February, 2024 www.thecioworld.com
18

Women who start businesses have a special power that
helps them succeed. It's not just about making
money; it's about changing the world in a positive
way. This power comes from their caring nature, smart instincts,
and strong determination.
Let's take a closer look at how women entrepreneurs use these
qualities to make a big difference.
Caring about Others:
Women who run businesses care deeply about people and
communities. They don't just want to make profits; they want to
solve problems and make life better for others. For example,
they might start companies that help the environment or support
fair treatment for workers. These businesses show that success
isn't just about money; it's about making a positive impact on
the world.
Using Smart Ideas:
Women entrepreneurs are really good at coming up with smart
ideas. They can sense what people need and find creative ways
to meet those needs. They don't always rely on numbers and
data; instead, they trust their gut feelings. This helps them adapt
to challenges and think outside the box. By listening to their
instincts, they create products and services that people love and
connect with.
19
The Amazing
Strength of
Wom
Entrepreneurs

- Alaya Brown
Never Giving Up:
Starting a business is hard, especially for women who face
extra obstacles. But women entrepreneurs are tough and
never give up. They keep going, even when things get
tough, turning problems into opportunities. Their
determination inspires others and helps break down barriers
for women in business. By sticking together and supporting
each other, women entrepreneurs show that anything is
possible.
How We Can Help:
We can all do our part to support women entrepreneurs.
Governments can make laws that treat women and men
equally in business. Companies and investors can give
women a fair chance and invest in their ideas. As
consumers, we can choose to buy from women-owned
businesses and spread the word about their work. Together,
we can create a world where everyone has a chance to
succeed.
Collectively, women entrepreneurs have a special power
that comes from their caring nature, smart ideas, and
determination. They use these qualities to make the world a
better place and inspire others to do the same. By
supporting women in business, we can create a more
inclusive and equal future for everyone.
Determination in the Face of Adversity
The journey of entrepreneurship is fraught with challenges,
from funding constraints and market volatility to gender
bias and systemic barriers. Yet, it is precisely in the face of
adversity that the true resilience of female entrepreneurs
shines through. Driven by unwavering determination and
resolve, women entrepreneurs defy the odds, turning
obstacles into opportunities and setbacks into stepping
stones towards success.
Historically marginalized and underestimated, female
entrepreneurs have had to forge their paths amidst a
landscape rife with skepticism and biases. Yet, rather than
succumb to limitations, they harness their determination to
challenge stereotypes, dismantle barriers, and carve out
spaces where their voices are not just heard but celebrated.
In doing so, they pave the way for future generations of
women, inspiring them to dream boldly and pursue their
aspirations without hesitation or compromise.
Moreover, the resilience of female entrepreneurs reverberates
across entire ecosystems, fostering cultures of resilience and
collaboration. Women entrepreneurs often serve as mentors,
allies, and advocates, offering support networks and
resources to empower fellow entrepreneurs, especially those
from underrepresented backgrounds.
Through collective action and solidarity, they catalyze
movements that amplify diverse voices, foster inclusivity,
and drive systemic change within the entrepreneurial
landscape.
Harnessing the Power of Female Entrepreneurship
As we reflect on the secret power of female entrepreneurs, it
becomes evident that their contributions extend far beyond
the realms of business and commerce. They are architects of
change, catalysts for progress, and champions of a more
inclusive and equitable future. Yet, unlocking the full
potential of female entrepreneurship requires collective effort
and sustained commitment from all stakeholders.
Policymakers must enact legislation and implement policies
that dismantle systemic barriers and promote gender equality
in entrepreneurship, ensuring equal access to resources,
opportunities, and support networks. Corporations and
investors must prioritize diversity and inclusion, recognizing
the immense value that women entrepreneurs bring to the
table and actively investing in their ventures.
Moreover, as consumers and community members, we have
the power to support and uplift female entrepreneurs by
choosing to patronize their businesses, amplifying their
voices, and advocating for gender-inclusive practices in the
marketplace. By harnessing the collective power of our
voices and actions, we can create a more equitable and
inclusive entrepreneurial ecosystem where all individuals,
regardless of gender, have the opportunity to thrive and
succeed.
In conclusion, the secret power of female entrepreneurs lies
not in a singular attribute or trait but in the convergence of
empathy, intuition, and determination that fuels their
ventures and drives transformative change. As we celebrate
their achievements and contributions, let us continue to
champion their cause, amplify their voices, and pave the way
for a future where the entrepreneurial landscape is truly
reflective of the diversity, resilience, and potential of all
individuals.
20

Dr.
P A N D I A N
Cra ing Smiles, Transforming Lives
The Orthodontic Virtuoso Redefining Dentofacial
Excellence!
Asmile is the best makeup that can change your
looks and your heart.” – A simple yet profound
statement. We've all experienced the magnetic pull
of a warm, genuine smile. It has the power to light up a
room, make a stranger's day, and even transform how we
feel about ourselves. The act of smiling is an innate,
universal language that transcends cultures and borders,
connecting us on a fundamental human level. But what
happens when you're reluctant to share your smile with the
world? Perhaps it's because of crooked teeth, misaligned
bites, or other dental imperfections. When our dental
aesthetics hold us back, it's easy to miss out on the magic
that smiles create. This is where orthodontics comes into
play, offering a range of solutions to correct misaligned
teeth, irregular bites, and jaw issues. These treatments aren't
just about aesthetics; they're about enhancing your self-
esteem and overall well-being.
In this world of orthodontics, there is a name that echoes
excellence and a commitment to transforming lives, one
smile at a time. Meet Dr. Akshaya Pandian, a Consultant
Orthodontist with over a decade of experience in the field
of Dentofacial Orthopedics.
Her name is synonymous with excellence in the world of
orthodontics. Her impressive qualifications, including BDS,
MDS Orthodontics, MFDS RCPSG, PGCOI, M.Ortho
RCPSG, and M.Ortho RCSEd, paint a picture of a
professional dedicated to mastering her craft. With over 15
years of experience, she has touched the lives of countless
patients, leaving a lasting impact with her expertise.
“
Dr. A's journey in dentistry began when she obtained her
Bachelor's degree from the prestigious Tamilnadu Dr.
M.G.R. Medical University, Chennai, India. Her relentless
pursuit of knowledge led her to the renowned Sri
Ramachandra University, Chennai, where she pursued her
postgraduate education in Orthodontics and Dentofacial
Orthopedics. Here, her journey towards becoming an
orthodontic virtuoso took flight. Dr. A's expertise and
knowledge have earned recognition from world-class
institutions, including the Royal College of Physicians and
Surgeons of Edinburgh and Glasgow. Her unquenchable
thirst for knowledge prompted her to obtain additional
certifications in Advanced Oral Implantology, expanding
her skill set and reinforcing her commitment to the field.
With a transformative impact on over a thousand patients
and a thriving base of 1500+ orthodontic patients, Dr. A
continues to excel in the realm of cosmetic dentistry. She is
the visionary founder of her proprietary clear aligner
system,
I believe women have a diverse
perspective with a broader range of
ideas and solutions. They utilize
different life experiences,
backgrounds, and viewpoints through
which decisions can be more
inclusive, innovative, and effective.
Middle East's Most Successful Women Leaders Transforming the Business
22

Dr. Akshaya Pandian
Consultant Orthodon st
Ocean Medical Center, Doha
Dr.A-Ligner CAT, revolutionizing the way smiles are
crafted. Her entrepreneurial spirit truly shines as she
embarks on an innovative partnership within a thriving
medical center. Her dedication and pioneering
contributions have not gone unnoticed. She was
awarded the prestigious "YOUNG ORTHODONTIST
OF THE YEAR" by the World Dental Association at a
recent conference held in Bangkok, Thailand. This
esteemed recognition serves as a testament to her
unwavering pursuit of exceptional patient care and
groundbreaking advancements in orthodontics.
Below are the highlights of the interview:
Could you please tell about yourself and what
motivated you to embark on this sector?
Well, I would describe myself as a friendly, fun-
loving person and a passionate orthodontist by
profession. During my early years, I was always
interested in a career that would have a positive
impact on an individual's life. As I grew up, I
understood that dentistry, specifically
orthodontics, enhanced a person's smile, instilling
positivity and confidence. I realized the
transformative power of orthodontic treatment, not
just in terms of aesthetics but also in improving
dental function and preventing oral health issues.
This led me to pursue extensive training and
education in this field while constantly staying
updated with recent advancements. Today, I am
privileged to lead a team of dedicated
professionals who strive to deliver exceptional
dental care and create lasting smiles. I also
feel very fortunate to practice in Qatar,
where I can help people from different
continents.
Could you please brief about your
company and its inception story?
Dr.A-Ligner CAT (Clear Aligner
Therapy) was born out of a passion for
transforming smiles and improving the
lives of patients. With a deep
understanding of the impact that a
confident smile can have on an
individual's self-esteem, overall
well-being, and inaccessibility
due to financial restrictions, I set
23

out to create a solution that would
revolutionize the field of orthodontics.
My journey began with a vision: to
develop a clear aligner system that
would combine cutting-edge
technology with exceptional patient
care and affordability without
compromising on the effectiveness of
the treatment. Drawing upon my
collective expertise and years of
experience in orthodontics, I
meticulously researched and developed
my proprietary clear aligner system.
My team worked tirelessly to design a
product that would provide precise
tooth movement while ensuring
optimal comfort and convenience for
our patients.
My entrepreneurial journey began
when I decided to invest in a medical
center that has a rich history and a
commitment to excellence.
Recognizing the immense potential for
transforming healthcare services, I
seized the opportunity to make a
meaningful impact. From the very
beginning, I understood that my role as
an entrepreneur was not just about
financial investments and being a
partner, but about envisioning a better
future for our patients and the
community we serve.
What challenges have you personally
faced as a woman leader in the
business world, and how did you
overcome them?
I have always cherished being a
woman, and of course, when it comes
to the business world, like any woman
leader, I too often face stereotypes and
biases that can undermine one's
abilities. To overcome this challenge, I
had to prove my capabilities through
consistent performance, showcasing
my expertise, and challenging gender
biases through education and
awareness. It was also hard to find a
mentor who could guide me through
24

my career. I had to find my way out and swim against the
tide, but the constant moral support from my husband,
Dr. Paul, who is an Emergency Physician, kept me going.
His demanding specialty encouraged me not to look at the
clock.
My mother-in-law, Dr. Cynthia Pandian, has been and will
always be my role model. By observing her as a Vice-
Chancellor of a reputed university, I was able to develop
leadership qualities.
Achieving work-life balance was another challenge, but by
setting clear boundaries, delegating tasks, and prioritizing
self-care, I could handle it. Additionally, I established a
support system at work and home to create a balance that
allowed me to excel in both areas. When I began my
journey, I always had self-doubt and imposter syndrome. I
was fortunate to have a family that celebrated my successes
and was surrounded by a supportive network that believed
in my abilities. I had to practice self-compassion and
remind myself of my worth and capabilities.
How do you see women contributing to the
transformation of businesses? Can you provide any
specific examples or case studies?
Women have unique perspectives and experiences, which
can lead to more innovative and creative solutions. Women
leaders often excel at creating inclusive and collaborative
work environments. Women in leadership roles serve as
role models and mentors for aspiring professionals. Many
female leaders are passionate about social issues and
corporate social responsibility. This focus on social impact
not only benefits communities but also enhances the
reputation and brand image of businesses.
I would like to mention Ms. Mary Barra, who became the
CEO of General Motors in 2014, making her the first
woman to lead a major global automaker. Under her
leadership, General Motors has undergone a major
transformation, focusing on electric and autonomous
vehicles and investing in new technologies.
What advice would you give to aspiring women leaders
who are looking to make a positive impact and drive
transformation in their respective industries?
My mother always tells me, "Be Humble and Believe in
Yourself!"
My advice to aspiring women would be, "Embrace your
strengths, acknowledge your worth, and cultivate a positive
mindset" that empowers you to take on challenges and
overcome obstacles. Always seek growth opportunities.
This may involve taking on challenging projects, seeking
out mentors or coaches, attending industry conferences or
workshops, or pursuing relevant educational or professional
development programs.
Remember to build a network. Cultivate a strong
professional network both within and outside of your
industry. Seek out mentors and role models who can
provide guidance, support, and inspiration. Be a continuous
learner and advocate for yourself. Don't shy away from
promoting your achievements and showcasing your skills.
Develop your brand and ensure that others are aware of
your capabilities and potential.
Finally, the most important one is to be resilient. Leadership
journeys often come with challenges and setbacks. Develop
resilience and learn to bounce back from failures or
disappointments. Use setbacks as opportunities for learning
and growth, and don't let them deter you from your goals.
Stay true to your values, lead with integrity, and embrace
your unique strengths and perspectives as a female leader.
Looking ahead, what do you envision for the future of
women leaders in driving business transformation, and
what steps do you believe need to be taken to further
empower and support them?
The future of women in driving business transformation
looks promising. As we continue to progress towards
gender equality and recognize the value that diverse
leadership brings to organizations, more opportunities are
opening up for women to take on leadership roles and drive
change. Here are a few steps that can further empower and
support women leaders in this pursuit:
• Foster Inclusive Work Environments
• Provide Mentorship and Sponsorship Programs
• Focus on Skills Development
• Promote Visibility and Recognition
• Support Networking Opportunities
• Encourage Diversity in Boardrooms
• Advocate for Equal Pay and Opportunities
By implementing these steps and continuing to break down
barriers, we can create a future where women leaders play a
pivotal role in driving business transformation and fostering
inclusive and successful organizations.
25

Glorianne Montefrio
Co-founder
Innoverse Global Media
February, 2 24
0 www.the ioworld.com
c
26

A Visionary Strategist and Sustainability Leader Pioneering
Change through Cross-Functional Collaboration!
ife is a journey filled with endless opportunities for
Lgrowth and self-discovery, and along this path, a
persistent question arises: What is our purpose? For
many, the answer lies in the pursuit of innovation—driving
meaningful change through fearless dedication and strategic
thinking. In a world that often moves too fast, where
concepts like these dominate conversations, there are
individuals who stand out as pioneers, true game-changers.
Glorianne Montefrio, the Co-founder of Innoverse
Global Media, is undoubtedly one of these remarkable
individuals.
Glorianne is a visionary on a mission. Her goal? To create a
world where sustainability is not just a concept but a way of
life. She's not just a strategist; she's an innovator who
thrives in the diverse, multicultural world of cross-
functional teams. Her message is clear: making the
impossible possible through innovation is the path to a
better future.
With over 25 years of experience spanning various
management roles in world-class organizations, Glorianne
brings a wealth of expertise to her mission. Her journey has
taken her through project management, strategic planning,
financial market investments, sales, media, HR, and much
more. This diverse background has provided her with a
unique perspective on how sustainability can be integrated
into every facet of our lives.
Glorianne's work ethic and philosophy are rooted in a
profound belief in the power of people and their potential to
Montefrio
Glorianne
Bridging People, Ideas, and Prot through
Sustainability and Innovation
create positive change. She is a dynamic leader, a problem
solver, and a risk-taker. Her high emotional intelligence
allows her to connect with people and create transformative
experiences.
But Glorianne is not just a dreamer; she's a doer. Her
reputation for implementing policies and procedures that
boost corporate profitability speaks volumes about her
commitment to turning her vision into reality. She's
passionate and ethical and possesses a "can-do" attitude
that's infectious.
Her dedication to sustainability is not just talk; it's action.
She's taken the SDGS17 pledge selected by ICAN and is
actively involved in youth empowerment initiatives like
Gitex YouthX and Marine Sustainability Hackathons. Her
work with Innoverse Global Media and Arivo is setting new
standards in sustainability and diversity.
Glorianne is not just a name; she's a force for good. Her
journey is an inspiration for anyone looking to make a
Women leaders are quick learners
with strong empathy towards
diverse viewpoints, needs, and
concerns of their colleagues,
customers, and stakeholders that
tend to be more risk-averse.
,,
,
,
27

difference in the world. With her, the impossible becomes
possible, and the world becomes a better place.
Below are the highlights of the interview:
Could you please tell me about yourself and what
motivated you to embark on this sector?
My name is Glorianne Montefrio. I am the President and
Co-founder of Innoverse Global Media (IGM). As a
believer in Ikigai leadership, my purpose in life has been to
innovate fearlessly, demanding dedication and strategic
thinking in order to succeed in adopting meaningful change.
Could you please brief about your company and its
inception story?
I have been managing teams and projects for the past 20
years, but my innovative ideas were hard to realize until I
met Paul Lee, our CEO and founder. Together, we created
IGM 3 months ago as the first-of-its-kind metal and
transparent glass OLED touch screen TV, designed to bring
families around the TV to experience the Metaverse
together. The world still associates the Metaverse with
Virtual Reality (VR) headsets and mobile phones, but the
Metaverse is all about community and shared engagement.
VR and mobile devices are driving users towards
isolationism and individual experiences. When was the last
time you wanted to wear someone else's sweaty headset or
crowd around a mobile phone for prolonged periods of
time?
Last month, we launched our new product at the Global
Educational Supplies and Solutions (GESS Dubai)
Conference at the World Trade Center, together with our
manufacturer, Shenzen OKView Technology Co., Limited.
It was an amazing chance to connect with educators,
suppliers, and businesses on how our innovation would be
able to help with their Sustainability goals through our own
SDGs (4, 9, 10, 12, 17). Come check us our at
innoverseglobal.com.
What challenges have you personally faced as a woman
leader in the business world, and how did you overcome
them?
My journey was a difficult one. I often sought support and
mentorship from male leaders but found that women in
leadership roles were succeeding in gaining a voice in the
areas of sustainability and education. Innovation and
technology, however, were still primarily male-dominated
sectors. Drawing on the motivations and inspirations of my
female mentors, I decided to partner with our CEO, a well-
respected innovator who believed in female diversity in
technology. Together, we're overcoming the stereotype that
a woman co-founder of a technology innovation company is
not fit.
How do you see women contributing to the
transformation of businesses? Can you provide any
specific examples or case studies?
I see women growing in leadership roles that will transform
businesses all over the world. Our ability to inspire and
manifest ideas into reality has always been our strong suit.
How many world leaders wouldn't point to their spouses,
sisters, or mothers as their driving inspiration?
In September, I brought together 20 women in
Sustainability Leadership roles at the First All-Women
Leaders Roundtable Session on Sustainability - Pioneering
the Path to Net Zero at Century Financial. Throughout my
career I have always been connected with women in
Sustainability roles, as I myself am deeply motivated by
Sustainability.
28

Last month, we participated in an Innovation Hackathon
where I served as the only woman mentor to over 50 young
innovators. It was inspiring to see so many young women
taking up the mantle of technological innovation. I
encouraged them to persevere, as I had done. At GITEX
this year, the same group of students showed up to see a
panel of women leaders in the areas of aerospace, marine,
aviation, and education. I have seen the fire within them
grow since the hackathon, as they were very passionately
engaged in the GITEX panel.
In your experience, what are some of the unique
perspectives and strengths that women bring to the
table, and how do they impact decision-making and
problem-solving?
Women leaders are quick learners with strong empathy
towards the diverse viewpoints, needs, and concerns of their
colleagues, customers, and stakeholders, who tend to be
more risk-averse. We are naturally big risk-takers and learn
from our experiences to ensure every experience is a
meaningful one that leads us toward achieving our goals.
Core to innovation is a user-centered design approach, and
empathy helps us dive deep into understanding pain points
and customer needs.
How can organizations foster a more inclusive and
supportive environment for women to thrive and make
a difference?
Since IGM was founded by a woman entrepreneur, we have
walked the talk, believing that diverse backgrounds foster a
stronger environment for women to thrive. The best way to
make a difference is to be authentic, and while there are a
lot of diversity initiatives at some companies, our company
is founded on the principle that diversity and inclusion are
the only way forward. Our education platform exists in
order to bring diverse groups together and drive more
communal engagement in classrooms and businesses, as
well as in the home. Mobile phones and VR headsets drive
us to separate ourselves as we explore the metaverse. Don't
you think it's ironic to want to be alone while wanting to
meet more people?
What advice would you give to aspiring women leaders
who are looking to make a positive impact and drive
transformation in their respective industries?
Don't be afraid to take risks. Find your guiding star, choose
your mentors wisely, and work with experts who value and
29

support your goals toward making a meaningful impact.
Our founder's old company, Amazon, was founded by Jeff
Bezos, who famously said, "Be comfortable with being
misunderstood." In 2006, when he started Amazon Web
Services, Forbes magazine publicly laughed at him and said
he should stick to selling books. Little did they know that
AWS would go on to own 40% of the cloud market share.
His perseverance against all the critics led to his success.
Steve Jobs, founder of Apple, was questioned about taking
a user-centered approach vs. a profit-based approach when
he started. Their motto was "Think Different." That very
approach led to his success, which explains why Apple
customers are still delighted with their products today.
At IGM, our motto is Think Big, Learn Better, and Make a
Difference. I challenge every aspiring young woman leader
to "Make a Difference."
Can you discuss any specific initiatives or projects that
you have led or been a part of, which have had a
significant impact on the business or industry?
I believe my contribution to IGM TV and the Metaverse
On-Demand Application, which focuses on the education of
sustainability and innovation with a built-in Web3 rewards
program, will forever change the way we learn and
experience the Metaverse. While other technologies like
VR and mobile are going to offer individual Metaverse
experiences, they won't deliver a shared experience, which
is what the future of the Metaverse will be by the end of
this decade. Others focus on the gaming aspects of it but
fail to see the mass market adoption of spectating and
engaging as a group.
Imagine a classroom of students taking turns navigating the
class mascot avatar in a virtual world where they can learn
about sustainability initiatives and what sustainability even
is. These are the students that will save us in the future from
our own climate crisis. Boyan Slat, the CEO of a non-profit
group called Ocean Cleanup, was just 16 when he started
the organization through a school project. School projects
will take on the next level when kids are able to present in
the Metaverse and gain investment interests to make their
amazing ideas a reality.
What role do you believe mentorship and networking
play in empowering women leaders and facilitating their
professional growth and development?
By serving as a woman in technology leadership mentor, I
have been able to see a meaningful step in local youth
innovators taking an interest in achieving their goals against
the difficult odds they face. They showed up at GITEX to
see other women leaders inspire them. I believe it's essential
for aspiring young women leaders to see examples of
success. There's a lot of doubt that still exists that we can
make it to the top, but when they are able to see the
successes of others, I believe that makes a meaningful
difference.
How do you balance the demands of leadership with
other aspects of your life, such as family and personal
well-being? What strategies have worked for you in
maintaining this balance?
I have learned to draw clear boundaries and am firm enough
to enforce them in order to balance leadership with other
aspects of my life. I learned that I cannot and should not
take on everything if it can be delegated to those I trust. All
too often, women in leadership feel like they have to do
everything, which means taking work home and living and
breathing work 24/7. I know that we want to, in order to
overcompensate, appear as superwoman, but the reality is
that we're more effective if we don't burn ourselves out.
Burnout is serious and can really set us back from reaching
our goals. It's better to keep moving at your own pace than
to drive yourself according to someone else's expectations.
Looking ahead, what do you envision for the future of
women leaders in driving business transformation, and
what steps do you believe need to be taken to further
empower and support them?
I envision women persevering as others have before them. I
believe that fear is one of the biggest attributes holding us
back. Fear of rejection, fear of failure, and fear of existing
leadership challenges But I believe the biggest step towards
empowering women and driving business transformations is
for us to put ourselves in roles that make a difference. We
should pursue roles as CEOs, founders, co-founders, CTOs,
CFOs, and other executive leadership roles, but most
importantly, never give up. Many of the greatest leaders and
inventors of all time had multiple failures. It's their
adversity and perseverance that made them succeed.
30
30

omen entrepreneurs are shaping the business
Wlandscape in the United States like never
before. Did you know that, on average, 849
new businesses are launched by women every single
day? That's a staggering number, and it's only growing.
In fact, 4 out of every 10 businesses in the U.S. are now
owned by women. But what are the stories behind these
remarkable women who are making waves in the world
of entrepreneurship? Every woman entrepreneur has her
own unique journey, ﬁlled with challenges, triumphs, and
lessons learned along the way.
However, despite the thrill of starting their own business,
there are important tactics and methods that women need
to be aware of in order to successfully negotiate this
environment.
Here, we'll explore what not to do if you aspire to become
a women entrepreneur:
• Underestimating Your Potential: One of the gravest
mistakes a woman entrepreneur can make is
underestimating her own potential. It's vital to
believe in yourself and your capabilities. Self-doubt
can hinder progress and limit your willingness to
take risks. Embrace your strengths and acknowledge
your achievements. Conﬁdence is key in the
entrepreneurial journey.
• Neglecting Networking Opportunities: Building a
strong network is fundamental for any entrepreneur,
yet some women overlook the importance of
The Rise of
WOMEN
ENTREPRENEURS
in the U.S.
32

33

- Alaya Brown
networking. Networking provides access to valuable
resources, mentorship, and potential partnerships.
Attend industry events, join professional associations,
and actively engage with other entrepreneurs. Your
network can open doors to opportunities you may not
have encountered otherwise.
• Avoiding Financial Literacy: Understanding finances is
paramount for the success of any business. However,
some women entrepreneurs shy away from delving into
financial matters, relying solely on others to manage
their finances. Take the time to learn about budgeting,
cash flow management, and financial forecasting.
Familiarize yourself with financial terms and concepts
to make informed decisions about your business's
financial health.
• Ignoring Market Research: Launching a business
without conducting thorough market research is akin to
sailing blindfolded. Yet, many women entrepreneurs
neglect this crucial step. Market research helps you
understand your target audience, identify competitors,
and assess market demand for your products or
services. Invest time and resources in market research
to gain insights that will guide your business strategy
and positioning.
• Fearing Failure: Fear of failure can paralyze aspiring
entrepreneurs, preventing them from pursuing their
entrepreneurial dreams. However, failure is an
inevitable part of the entrepreneurial journey. Instead of
fearing failure, embrace it as a learning opportunity.
Accept that setbacks and challenges will arise, but they
serve as stepping stones toward growth and innovation.
Cultivate resilience and perseverance to overcome
obstacles along the way.
• Lacking a Clear Vision and Strategy: Without a clear
vision and strategy, navigating the complexities of
entrepreneurship becomes arduous. Some women
entrepreneurs dive into business without a solid plan in
place, leading to directionless efforts and wasted
resources. Take the time to define your business
objectives, identify your target market, and outline
actionable steps to achieve your goals. A well-defined
strategy serves as a roadmap for guiding your
entrepreneurial endeavors.
• Neglecting Self-care: The entrepreneurial journey can
be demanding, often blurring the lines between work
and personal life. Neglecting self-care is a common
pitfall among women entrepreneurs. It's essential to
prioritize your physical and mental well-being amidst
the demands of entrepreneurship. Allocate time for rest,
relaxation, and activities that rejuvenate your mind and
body. Remember, maintaining a healthy work-life
balance is essential for long-term success and
fulfillment.
• Overlooking Mentorship Opportunities: Mentorship
plays a pivotal role in the growth and development of
women entrepreneurs. Yet, some women overlook the
value of mentorship, opting to navigate the
entrepreneurial journey alone. Seek out mentors who
can offer guidance, share insights, and provide support
along the way. A mentor's perspective can offer
invaluable wisdom and help navigate challenges with
clarity and confidence.
• Failing to Adapt to Change: In the dynamic landscape
of entrepreneurship, adaptability is a prized trait.
However, some women entrepreneurs resist change,
clinging to outdated strategies or resisting innovation.
Embrace change as a catalyst for growth and evolution.
Stay abreast of industry trends, technological
advancements, and shifting consumer preferences.
Adapt your business model and strategies accordingly
to remain competitive and relevant in the market.
• Isolating Yourself: Entrepreneurship can be a solitary
journey, but isolation can impede your growth and
success. Some women entrepreneurs isolate themselves
from peers, colleagues, and support networks,
believing they must navigate the journey alone. Foster
connections with fellow entrepreneurs, seek
collaboration opportunities, and participate in
communities that share your passion for
entrepreneurship. Surround yourself with a supportive
network that encourages growth, collaboration, and
shared success.
In conclusion, while the path to becoming a successful
woman entrepreneur is filled with challenges and
uncertainties, avoiding these common pitfalls can pave the
way for success. By believing in yourself, embracing
opportunities for growth, and cultivating a supportive
network, you can navigate the entrepreneurial journey with
confidence and resilience. Remember, each challenge is an
opportunity for growth, and perseverance is key to
achieving your entrepreneurial dreams.
34

www.thecioworld.com
February, 2024 36

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You create opportuni es
by performing, not complaining.
– Muriel Siebert

Middle East's Most Successful Women Leaders Transforming The Business.pdf

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