The Business Model Canvas is a strategic management tool used to define and communicate business ideas through a one-page document that organizes the fundamental elements of a business or product in a coherent way. The canvas includes nine blocks that cover key partners, activities, resources, value propositions, customer relationships, channels, customer segments, revenue streams, and cost structures. The document provides an example of how Uber uses the Business Model Canvas to map out these elements for their ride-hailing business model.

1. The Business Model Canvas
Making a Business Plan Using
P r e s e n t a t i o n - 2 1 O C T 2 0 2 3

2. MS PROJECT MANAGEMENT
MS PROJECT MANAGEMENT

3. The Business Model Canvas (BMC) is a strategic
management tool for quickly and easily defining
and communicating a business idea or concept. A
business model canvas is a one-page document
that works through the fundamental elements of a
business or product and organizes ideas in a
coherent way.
Definition
What Is Business Model Canvas?

4. Example Of Business Model Canvas
Key Partnership Key Activities
Key Resource
Cost Structure Revenue Streams
Value Proposition
Channels
Customer
Relationship
Customer
Segments

5. Business
Model
Canvas
Lean
Canvas
Used by well-established
business to evolve
over time
Used by startups to
launch their products

6. 9 Elements
Customer
Segments
Value
Proposition
Key
Resource
In The Business Model Canvas
Channels
Key
Activities
Customer
Relationship
Key
Partnership
Revenue
Streams
Cost
Structure

7. Business
Model
Canvas
Uber
Example
Key Partners Key Activities Value Proposition Customer
Relationship
Customer
Segments
Key Resource Channels
Cost Structure Revenue Streams
Passengers
Drivers
Passengers

8. Customer Segments
Drivers
Passengers
Try to figure out who is the most important customer
you’re delivering value to.
Business Model Canvas
UberExample

9. Value Proposition
Passengers
Business Model Canvas
UberExample
What problems and needs can you solve with
your product?

10. Channels
Pa
Business Model Canvas
UberExample
Which are the optimum channels to reach your
customer segments?

11. Business Model Canvas
UberExample
How you interact with customers
Customer
Relationship

12. Revenue Streams
Business Model Canvas
UberExample
Specify the ways your bussiness
to get the money

13. Business Model Canvas
UberExample
Key Activities cover all the things you need to
accomplish to make your business work.
Key Activities

14. Business Model Canvas
UberExample
assets you need to run your business
Key Resource

15. Business Model Canvas
UberExample
define all the external stakeholders That can
contribute to your business.
Key Partners

16. Business Model Canvas
Uber
What you spend money for ?
Cost Structure