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Documenting your Plan A. Startups and the Business Model Canvas - Agrihack Webinar

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Presentation by John Kieti at the AgriHack online webinar - 20 November 2015

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Documenting your Plan A. Startups and the Business Model Canvas - Agrihack Webinar

  1. 1. JohnKieti • Developing your Plan A – Introduction to Lean Canvas and Business Model Canvas
  2. 2. Documenting your Plan A. Startups and the Business Model Canvas At the #ICT4ag webinar on November 20th 2015 Presentation by John Kieti twitter: @JohnKieti
  3. 3. Sufficient detail and justification of each dimension to outsiders - lenders, investors, partners Sufficient detail for management team to refer to as an action plan to track progress Business Plan Objectives
  4. 4. Resource Implications: Time & Money! Considerations for new ventures - Business Plan
  5. 5. Narrowing down on options (Can result in premature lock in) Considerations for new ventures - Business Plan
  6. 6. A startup is a temporary organization formed to search for a repeatable and scalable business model ~ Steve Blank A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty ~ Eric Ries
  7. 7. A business model describes the rationale of how an organization creates, delivers, and captures value ~ Osterwalder and Pigneur
  8. 8. Value Proposition - The bundle of products or services that create value for a specific customer segment - by solving their problem or satisfying their need.
  9. 9. Unique Value Proposition (UVP) - Single clear, compelling message that states why you are different and worth buying
  10. 10. Business Model - Value Elements Customer Segments The different groups of people or organizations to be reached or served
  11. 11. Business Model - Value Elements Customer Segments The different groups of people or organizations to be reached or served Channels How company communicates and reaches customers to deliver a value proposition
  12. 12. Business Model - Value Elements Customer Segments The different groups of people or organizations to be reached or served Channels How company communicates and reaches customers to deliver a value proposition Customer Relationships Types of relationships established with specific customer segments
  13. 13. Business Model - Value Elements Customer Segments The different groups of people or organizations to be reached or served Channels How company communicates and reaches customers to deliver a value proposition Customer Relationships Types of relationships established with specific customer segments Revenue Streams Cash generated from each customer segments after delivering value to them
  14. 14. Business Model - Efficiency Elements Key Partners Network of suppliers and partners required
  15. 15. Business Model - Efficiency Elements Key Partners Network of suppliers and partners required Key Activities The most important things to do
  16. 16. Business Model - Efficiency Elements Key Partners Network of suppliers and partners required Key Activities The most important things to do Key Resources Assets required
  17. 17. Business Model - Efficiency Elements Key Partners Network of suppliers and partners required Key Activities The most important things to do Key Resources Assets required Cost Structure Fixed and variable Costs associated with actualising the business model
  18. 18. Original Business Model Canvas
  19. 19. Efficiency Value
  20. 20. Adjustments on BM Canvas for Lean Canvas
  21. 21. Lean Canvas Tweaks Problem Top three customer pains
  22. 22. Lean Canvas Tweaks Problem Top three customer pains Solution Top three features
  23. 23. Lean Canvas Tweaks Problem Top three customer pains Solution Top three features addressing pains Key Metrics Key activities to measure
  24. 24. Lean Canvas Tweaks Problem Top three customer pains Solution Top three features addressing pains Key Metrics Key activities to measure Unfair Advantage Cannot be easily copied or bought
  25. 25. Lean Canvas Tweaks Problem Top three customer pains Solution Top three features addressing pains Key Metrics Key activities to measure Unfair Advantage Cannot be easily copied or bought
  26. 26. Lean Canvas Changes on BM Canvas
  27. 27. founder
  28. 28. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
  29. 29. Lean Methodology for innovation design The Learning Cycle
  30. 30. The Business Model Dilemma experimentation vs elaborate planning customer feedback vs intuition iterative design vs “big design up front” Useful Reading: Steve Blank hbr.org/2013/05/why-the-lean-start-up-changes- everything Useful Video: Ash Maurya
  31. 31. In conclusion, Life is too short to build something that nobody wants ~ Ash Maurya @JohnKieti Presentation Sponsored by: Let’s further the conversation:

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