Detailed Research on BookMyShow with latest Facts and Figures. Includes Advertisement too.

1. Group No. 6
Khyati Jain
Priti Chhanda Palta Singh
Shubham Rathi
Tijo George
Rohit Anand
Akshansh Chaudhary

2. About Book My Show
• Ashish Hemrajani started Bigtree Entertainment Pvt. Ltd in his
Bedroom in 1999
• Parikshit Dar took over technology & Rajesh Balpande took over
Finance and both came in as Co-Founders
• 1st Investor – JP Morgan Chase
Go For
Ticketing
India Ticketing
(2002)
Book My Show
08/12/2018 ITM B School | E- Commerce & Retail Mgmt. | BMS | Group - 6 2

3. • No Investors from 2002 to 2006
• Automated ticketing software
• Company jumped from Nil to a 24.1 cr. valuation (2007)
• Network 18 invested 14.5 crs.
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4. About Book My Show
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KEY
FEATURES
Easy booking of Movie
tickets, Events, Concerts,
Monuments,
Activities and sports
Easy search by
venue, city or
event
Option to choose
from single screen
theatre to
multiplexes
Facility to go through
movie reviews,
trailers and theatre
list
Integrated wallet
for one tap
payment, along
with net banking
and card
payments
In-App Chat
feature
Mobile App to
target Mobile
Visitors

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TIMELINE
March 2010
Official Ticketing
Partner for
Mumbai Indians,
Kings XI Punjab &
Delhi Daredevils
Our Beginning 1999
3 Friends, 1 trip,
one Idea and a Big
tree was Planted
2000 - 01
Cinema Chains
opening up
Takes over Vista, a
NewZeland based
ticketing software
2002-2007
Dot com bubble burst
Sold offered
technology solutions
and ticketing
software's for Cinemas
March 2007
Network 18
Invested
New Company by
the name of
BookMyshow
came up
August2007
BigTree launched
BookMyShow –
India’s First
ticketing
Aggregator
Fighting
through
rough seas

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August 2012
Accel Partners
invest USD 18
Million $
i.e. Rs. 100 Crores
in BookMyShow
March 2011
Exclusive ticketing
partner for
Formula 1 The
Indian Grand Prix
March 2011
Facebook page hits
more than 1
million likes and as
of today page has
over 8.2 million
likes
January 2012
February 2012
BookMyShow App
has around 7.2
million downloads
that includes
Windows, Android,
IOS, Blackberry
The Hottest Company
award. ‘The company to
watch out for’ at the
prestigious CNBC Young
Turks award
TIMELINE

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TIMELINE
May 2016
Best Omni-channel
Customer
Experience Brand’
at the OneDirect
Quest Customer
Experience
(QuestCX) Awards.
March 2013
Acquires Chennai
based online
ticketing company
Ticket Green
December 2013
The highest
number of tickets
sold is for movie
Dhoom 3 - 2.2
Million
June 2014
SAIF Partners invests
USD 25 Million i.e. Rs.
150 crore valuing
BookMyShow at Rs.
1000 crores.
February 2015
BigTree
Entertainment
acquires Bengaluru
based Social Media
Analytics firm
Eventifier
March 2016
BookMyShow
acquires a majority
stake in Chennai
based Fantain
Sports Pvt. Ltd.
We Love
Awards

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April 2017
BookMyShow alone
sells over 15 million
tickets for Baahubali 2
100 cr business in a
single weekend
July 2016
Raises largest
single funding of
INR 550 Cr. led by
Stripes Group.
December 2016
launches its newly
designed Android
app packed with
some really cool
features including
Split Costs and
Split Tickets.
December 2016
Creates new records;
sells over 3 million
movie tickets in a single
weekend.
sells over 1 Million
tickets a day!
January 2017
BookMyShow
acquires
Hyderabad based
online ticketing
platform
MastiTickets
February 2017
Acquires majority
stake in Pune based
DIY events ticketing
and registration
platform Townscript.
TIMELINE

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July 2017
Ed Sheeran Live in
Mumbai are sold out
on BookMyShow in a
matter of just 48
minutes
July 2017
BookMyShow
acquires India’s
oldest food tech
business Burrp!
August 2017
BookMyShow acquihires
Nfusion for its audio
entertainment offering –
Jukebox!
TIMELINE

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Source- similarweb.com

12. Traffic by Countries
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13. Market Share – Movie Ticketing
BookMyShow
78%
Paytm
13%
PVR
2%
Inox
4%
SPI Cinemas
1%
Justtickets
2%
BookMyShow Paytm PVR Inox SPI Cinemas Justtickets
Source : Medium.com
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14. 67%
14%
4%
7%
5% 3%
Online Ticket Commission from Concerts and Events
Sale and Maintenance of Software Advertisement and Marketing
Other Operating Other Income
Big Tree Revenue Sources
Source - Tofler
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15. BookMyShow Revenue & PAT (In INR Crores)
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16. • BookMyShow posts Rs 3.17 crore profit for FY16
• BookMyShow has reported revenues of Rs 78 crore for the quarter ended June 30 (Q1 FY17)
• 30% y-o-y from Rs 60 crore in the same quarter last year.
• Company sold over 30 million tickets in Q1 FY17 compared to 22 million in the same quarter last
year, registering a growth of 38%.
BookMyShow Revenue & PAT (In INR Crores)
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17. • Vast network
• Simple and convenient
• Continuous innovation
• Constant Upgradation
• . Around 80% market
share
• . Alliances with various
banks and Telcos
STRENGTH
• Mostly limited to
urban areas as
people in India are
still apprehensive
for online payments
WEAKNESS
• Expand capabilities
to cover more
• Acquiring more
partnerships
• Increase physical
brand presence
OPPORTUNITY
• Possibility of
mismanagement
• Newly emerging
competitive online
ticketing portals
• Improved
functionalities by
competitive online
ticketing portals
THREAT
WS TOSWOT
A N A L Y S I S.
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18. Scale Of Problems
• 15,000 Shows per day
• 40,00,000 Seats to be sold per day
• 650+ Towns & Cities
• 2,200+ Cinemas
• 5,000+ Screens
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M - Tickets
• QR Code Generated
• Scan this QR code
with BMS printing
stations
• M - ticket Generated

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SOCIAL OUTREACH

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• All it takes is 1 smile
• Creating Smiles for Miles
• Building Bridges
• Earn & Learn
• Family Ties

22. NGO’s Association
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MARKETING STRATEGIES
• BookMyShow appointed Starcom to handle media duties
• BookMyShow roped in BBH
• They give their fans, first glimpse of what’s going to come next with its exclusive trailers and photos
• Conducts few contests for movies backed by official merchandise
• FB application named TicketBuddy that allows user to book tickets
• Reached customers through other channels like twitter, YouTube and BMS blog
• Facebook fan page helps to actively interact with potential customers
• Facebook page helps to resolve queries and grievances
• Provides Gift cards
• Provides Cashback offers- Wallet & Cards

24. Advertisement & Promotion
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25. Promotional & Discount Offers
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Promotional & Discount Offers

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Promotional & Discount Offers

28. Promotional & Discount Offers
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Promotional & Discount Offers

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Promotional & Discount Offers

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Promotional & Discount Offers

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Segmenting Targeting Positioning
Segment • Internet users looking for event ticketing solutions
Target Group
• Internet users utilizing services to perform online
transactions like buying tickets
• E Mobile Wallet users, Debit & Credit Cards, Net
Banking
Positioning
• Positioned as India’s largest entertainment ticketing
website
• An all round solution for ticket booking, Event info.,
Movies info. etc

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Competitors

34. BookMyShow v/s Paytm
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36. THANK YOU
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