The document provides an overview of digital marketing and related topics. It discusses what marketing and digital marketing are, different types of marketing, and why digital marketing is important. Key aspects of digital marketing covered include social media marketing, search engine optimization (SEO), and using platforms like Facebook, Instagram, YouTube and Google. The document also discusses developing a social media strategy, best practices for posting on different social media platforms, and how search engines and SEO work.

1. DIGITAL MARKETING
AWARENESS WORKSHOP

2. WHAT IS MARKETING?
 Marketing is a process or activity through which you
can promote your product or service or offer to your
target audience/client/customer.

3. TYPES OF MARKETING
 Traditional Marketing
 Broadcast Marketing
 Digital Marketing

4. WHAT IS DIGITAL MARKETING?
 Digital Marketing is a process or activity through
which you can promote your product or service or
offer to your target audience/client/customer using
internet or digital platform.
 For example: Google, Facebook, YouTube,
Instagram etc..

5. WHY
DIGITAL
MARKETING?

6. BENEFIT OF DIGITAL MARKETING
 Cost Effective
 Builds your brand
 Location Targeting Becomes very easy
 Simple to measure
 Its easier to change or stop a digital marketing
campaign after it starts.
 Digital marketing gives fans/viewers/readers a
chance to share your content
 And much more…

7. SCOPE OF DIGITAL MARKETING IN
CHHATTISGARH
 Become a Professional Blogger
 You Can Earn With Affiliate Marketing
 You Can Earn Through Freelancing Jobs
 Build an Agency or Company
 Grow your Business Using Digital Marketing
 Start As Youtuber
 Become A Digital Marketer

8. TOPICS WHICH COMES UNDER DIGITAL
MARKETING
 Search Engine Optimization (SEO)
 Website Structure/Architect
 Content Marketing
 Google Analytics
 Google Webmaster/Search Console
 Social Media Optimization (Organic)
 Social Media Marketing (Paid)
 Google Ads/PPC
 Remarketing
 Conversion Tracking
 Email Marketing
 Affiliate Marketing

9. WHAT IS SOCIAL MEDIA?

10. WHY SHOULD WE CARE?
3.5 billion active social media users
worldwide
2.27 billion users on Facebook
YouTube has 1 billion users worldwide
251 million users on Twitter
560 million users on LinkedIn
895 million users on Instagram
200 million users on Pinterest

11. ADVANTAGES OF SOCIAL MEDIA
 Increase Brand Awareness
 Worldwide Connectivity
 Increase Website Traffic
 Build Relationships
 Lead Generation
 Cost-Effective
 Maximum Reach

12. CONTENT IS KING

13. TYPE OF POST
 Informational Post
 Engagement Post
 Promotional Post

14.  Informational Post

15.  Engagement Post

16.  Promotional Post

17. BEST TIME TO PROMOTE ON FACEBOOK
● Thursday to be the most recommended day to post
● 1 p.m. on Thursday to be the most active time
● Relatively safe to post any day between 9 a.m. to 3 p.m.
● Early mornings and late nights are the least optimal posting
times
● Wednesday through Sunday are the strongest days to post

18. BEST TIME TO POST ON TWITTER
● Monday Through Thursday are the strongest days to post
● Thursday is the most recommended day to post in the week
● Noon on Thursday is the most active time in the week
● Safe to post any weekday between noon and 3 p.m.
● Early mornings and late nights are the least optimal posting
times

19. BEST TIME TO POST ON INSTAGRAM
● Monday through Friday are the strongest days to post
● Monday tends to drive the most engagement out of the week
● 3 p.m. each day is least optimal time to post
● Safe to post nearly any time (excluding 3 p.m.) on Monday
through Thursday
● Most recommended posting times include 2 a.m., 8.a.m. and 5
p.m.

20. BEST TIME TO POST ON LINKEDIN
● Tuesday through Thursday are the most recommended days to
post
● Noon and 5 p.m. Tuesday through Thursday are the most
optimal times to post
● Least optimal posting times include every day from 7 p.m. to 6
a.m.
● Least optimal posting days include Saturday and Sunday
● Safe to post 8 a.m. to 5 p.m. on weekdays

21. SOCIAL MEDIA STRATEGY FOR BUSINESS
• Set measurable and achievable goals.
• Know you Customers/Audience.
• Explore more social networking platforms.
• Research over market and trends.
• Choose core topics related to your business. Use them in content.
• Set Social Engagement parameters.
• Plan your resource use.
• Track your results.

22. WHAT IS YOUTUBE?

23. SEARCH ENGINE OPTIMIZATION (SEO)

24. WHAT IS SEARCH ENGINE OPTIMIZATION?
• SEO is an activity/process to increase the visibility of any
webpage in major search engine or SERP Ranking.

25. WHY SEO IS SO IMPORTANT?
• The importance of SEO starts with the desire of the companies to
gain more traffic/branding for their websites. The ranking over
search engines matter because users pay more attention to the
first 5 searches on Google.

26. WHAT IS SEARCH ENGINE?

27. HISTORY OF SEARCH ENGINE
 Archie 1990
 AltaVista 1994
 Yahoo 1994
 MSN 1995
 Yandex 1997
 Google 1998
 Baidu 2000
 Bing 2009

28. WHY GOOGLE?
•User Friendly
•Quality Assurance
•Relevant Results
•Accurate
•Time-saving and efficient
•Fast
•Popular

29. HOW SEARCH ENGINE WORK?
Search engine works on algorithms.
Algorithms: Algorithm are set of rule/programing made by search
engine to search relevant data on web.
 Google Bot
 Web Crawler
 Spider
 Internet Bot
 Robot

30. CRAWLING
SNAPSHORT
CACHE DATE & TIME
INDEX

31. WHAT IS KEYWORD?
Whatever you type in any search engine is called keyword.
Type of keyword:
 Generic: Flat
 Short Tail: 2 BHK Flat
 Long Tail: 2 BHK Flat in Bhilai

32. TYPES OF SEO?
On Page SEO
Off Page SEO
On page SEO Ranking Factor:
 Page Title: 60 Characters
 Page Description: 160 Characters
 Page URL: 110-115 Characters
 Heading Tag (H1-H2): 70 Characters
 Content: 1000 Words & Unique
 ALT Tag
 SSL Certificate (HTTPS)
 Text Vs HTML Ration: Minimum 15 %
 No spelling mistake
 No Grammar mistake

33. OFF PAGE SEO
1) Business Listing
2) Directory Submission
3) Article Submission
4) Video Submission
5) Image Submission
6) Blog Commenting
7) Q & A
8) Forum Submission
9) Presentation Submission
10) Social Book Marking
11) Guest Blogging
12)Infographic Submission
13) PDF Submission

34. WHAT IS GOOGLE ANALYTICS?

35. ANY QUESTION/DOUBT?