"Many entrepreneurs throughout the world place a lot of emphasis on the technology, the product, and the design but never consider the business, or how the startups generate revenue by attracting clients. The business management plan of an organisation should be presented using a Business Model Canvas or persona canvas. It is a tool for company that provides clarity, adaptability, and transparency."

1. WHY DO YOU
REALLY NEED A
BUSINESS
MODEL CANVAS?

2. A Business Model Canvas is a better way to
represent an enterprise’s business plan. It is
a business tool that offers focus, flexibility,
and transparency. Business Model Canvas
was initially proposed by Swiss
entrepreneur and Strategyzer co-founder,
Alexander Osterwalder. He elaborated on
Business Model Canvas in his book “
Business Model Generation”.
INTRODUCTION

3. Customer Segments: The first block of the Business Canvas Model is about
understanding who are the customers you’re delivering value to. Customer
Segments define the groups of people or organizations you are targeting or
serving.
Value Proposition: The second block is a Value Proposition which is about
the assurance of the value your business is delivering, which answers ‘why’
someone should choose you over your competitors.
Channels: Channel describes how a company communicates with and
reaches its customer segments to deliver its value proposition. It is
important to understand which path (or channel) is best for your company
to reach your customers.
IN THIS PPT, WE WILL LOOK AT THE 9 CORE
COMPONENTS OF A BUSINESS MODEL CANVAS.

4. Customer Relationships: Customer
Relationships describe the type of
relationship a company establishes with
its specific customer segments.
Revenue Streams: Revenue streams refer
to the sources out of which a company
makes money by selling its
product/service. And one should clearly
describe how you will generate revenue
from your value propositions.
Key Activities: The next step is to define
the key activities — the areas you need to
be good at to create value for your
customers.

5. Key Resources: Key Resources describes
the most important assets required to make
a business model work. These can be things
like your office, hosting requirements,
human resources, financial, transportation,
electricity etc.
Key Partners: Key partners are the external
companies or suppliers that you would
need to perform your key activities and
deliver value to the customers.
Cost Structure: The final step of the
Business Model Canvas is about the cost
estimation, the total cost to run your
business model. It defines all the costs and
expenses that your business will incur while
operating the business model.

6. THANK YOU
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