4. Mobile Commerce Overview
Mobile commerce (m-commerce,
m-business) , any e-commerce done in a wireless
environment, especially via the Internet
Can be done via the Internet, private
communication lines, smart cards, etc.
Creates opportunity to deliver new services to
existing customers and to attract new ones
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5. Mobile commerce from the
Customer‘s point of view
The customer wants to access information,
goods and services any time and in any
place on his mobile device.
He can use his mobile device to purchase
tickets for events or public transport, pay
for parking, download content and even
order books and CDs.
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6. Mobile commerce from the
Provider‘s point of view
The future development of the mobile
telecommunication sector is heading more and more
towards value-added services. Analysts forecast that
soon half of mobile operators‘ revenue will be earned
through mobile commerce.
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7. Provider view
Consequently operators as well as third party providers
will focus on value-added-services. To enable mobile
services, providers with expertise on different sectors will
have to cooperate.
Innovative service scenarios will be needed that meet
the customer‘s expectations and business models that
satisfy all partners involved.
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9. The advantages of
M-Commerce
Mobility—users carry cell phones or other mobile
devices
Broad reach—people can be reached at any time
Ubiquity—easier information access in real-time
Convenience—devices that store data and have
Internet, intranet, extranet connections
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10. Advantage
Instant connectivity—easy and quick connection
to Internet, intranets, other mobile devices,
databases
Personalization—preparation of information for
individual consumers
Localization of products and services—knowing
where the user is located at any given time and
match service to them
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11. The main disadvantages of
M-Commerce
Mobile devices offer limited capabilities
The heterogeneity of devices
Mobile device are more prone to theft and
destruction
Communication
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18. framework 18
Application : many new application are becoming
possible , and many existing e-commerce application
can be modified for a mobile environment.
User infrastructure : the design of new mobile
commerce application should consider the
capabilities of the user infrastructure the mobile
device.
19. framework 19
Wireless middleware : with its ability to hide the
underlying networks details from application while
providing a uniform and easy to use interface ,
middleware is extremely important for developing
new mobile commerce application
Networks infrastructure : in mobile commerce ,
service quality primarily depends on network
resources and capabilities
20. framework 20
The framework also provides a developer
provider plane , which addresses the different
needs and views of application developers ,
content providers , and service provider
21. Outline
M-Commerce Overview
Advantage & disadvantage of M-Commerce
M-Commerce Applications
Mobile commerce framework
Mobile application security
conclusion
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22. Mobile application security
Nowadays smartphone and
other mobile devices have
become incredibly important
in every aspect of our life.
Therefore, security is
Considered as an important
Factor in wireless
communication technologies
particularly in a wireless ad-
hoc network and mobile
operation system.
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23. Mobile application security
Three fundamental categories of security goals and
objectives of information in an organization :
Confidentiality , Integrity , Availability
More to say , security can measured through :
Confidentiality , Integrity , Authentication ,
Authorization
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24. Three classified section of threat model
Each mobile platform introduced and implemented
their model or approaches to enforcing application
security
1. Attack goals
2. Attack vector
3. Mobile malware
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