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Mobile commerce 2


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"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and completed by using mobile (Cell-phone, PDA, Smart-phone) access to mobile communication networks over different technologies” .

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Mobile commerce 2

  1. 1. Presented by: Ahmed Atef Elnaggar Supervisor: Prof. Saad M. Darwish
  2. 2.  Mobile penetration (Global and Local)  Growth factors of M-commerce  M-Commerce definition & history  M-Commerce overtakes E-Commerce  Applications of M-Commerce  M-Commerce Framework  Major stakeholders in the Industry  Purchase cycle B2C  Opportunities & Limitations  Recommended sites & References Overview
  3. 3. Global Mobile penetration
  4. 4. Mobile penetration in Egypt
  5. 5.  So we can say everyone has a mobile phone.  Over the past 10 years mobile phones have changed the way that we live and work (All in one).  The mobile phone seems to give us more power.  People consider mobile phones as extensions of themselves.  So Market and developing business models should to exploit the huge profit and the potential revenue of this new market.  So Mobile commerce has become the latest topic for today.  While electronic commerce continues to phenomenal growth, mobile commerce is still in its infancy. Mobile penetration
  6. 6. Growth factors of M-commerce Technological innovations-  Faster data transmission technologies  Better mobile devices  Enhanced data storage &Cloud  Better user-interface Other factors-  The increasing penetration of mobile phones  Accessible any time any where  M-commerce eliminates many time- consuming tasks
  7. 7. M-Commerce definition & history "Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and completed by using mobile (Cell- phone, PDA, Smart-phone) access to mobile communication networks over different technologies” .  Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in Finland.  Since the launch of the iPhone, mobile Commerce has moved away from SMS systems and into actual applications. (Mobile Commerce is Exploding)
  8. 8. Accessibility ( anytime on-the-go)  Localization ( anywhere) Convenience Easy Connectivity Personalization ( your personal device) Innovation :Can create new business opportunity to reach and attract customers. Security M-Commerce Overtakes E-Commerce
  9. 9. • Mobile Money Transfer • Mobile ATM • Mobile Ticketing • Mobile vouchers, coupons ,loyalty cards • Mobile Banking • Mobile brokerage • Auctions • Mobile Browsing • Mobile Purchases • Mobile marketing and advertising • NFC • M-wallet • And still counting….. Applications of M-Commerce
  10. 10. 10 location based sensitive  Local maps  Local offers  Local weather  Tracking and monitoring (Next bus project) Time critical  Flight departure  Stock market  Auctions Controlled by the providers Taxonomy of M- Commerce Applications
  11. 11. 11 M-Commerce Framework
  12. 12. Technology developers Device Manufacturers Application Providers Content Providers Service providers (Operators) Users Major stakeholders in the Industry
  13. 13. Case Study (Products at hypermarket)
  14. 14. 1. For Business • Extend the reach of business • Convert the buying impulse into a transaction • To offer customised services to consumers 2. For Consumer • Portability :Access a business anywhere • Instant connectivity: Stay connected • Localization :Access multimedia & location services • Personalization Opportunities of M-Commerce
  15. 15. • Accessibility expensive • Unresolved legal issues • Lack of national and international governmental regulations • Lack of mature methodologies to measure benefits • Customer resistance • Competition issues Limitations of M-Commerce
  16. 16. • Standardization issues : Lack of universal standards • Smaller Displays : Inconvenient to navigate • Limited Storage Capacity: Unsuitable to carry large data • Limited Processing Memory:Programs freeze • Use of graphics limited • Limited Battery Capacity • Insufficient & limited bandwidth • Security issues Technical Limitations
  17. 17. • Integration difficulties • Need for special Web servers  WAP and SMS limited to small number of characters and text.  Potential health hazards  Fear of radiation  Unsafe to drive and use wireless phone  Cell phones may interfere with sensitive medical devices (pacemakers) Cont. Technical Limitations
  18. 18.  Challenges Expectations of users increase Increased maturity of systems and processes It’s a new channel to be explored Many platforms, many technologies, many players  Threats “anytime, anywhere” increases transparency Price comparison (incl. barcode scanning) makes the market even more transparent, reaching full transparency (in B2C) Oligopoly/Cartels might appear Challenges & Threats
  19. 19.  According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries.  Africa ,Middle East ,China and the Indian will be the leading regions for national mobile money transfer services in 2014 (Money transfer service by mobile is launched 4-2013 at Egypt)  Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services  Therefore, the future of M- Commerce is very optimistic Future of M-commerce
  20. 20.  As m-commerce applications and wireless devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them.  Once m-commerce issues and challenges have been incorporated into the policies of a company, more benefits could be expected.  Therefore, in the future, research needs to focus on two aspect; the influences that determine the success of m-commerce and the benefits themselves. Conclusion
  21. 21. • Trend Predictions in 140 Characters mobile-influencers-trend-predictions-in-140- characters-by-trendsspotting • Mobile Trends 2020 I. trends-2020 II. coni- bio.html Recommended web site
  22. 22. 1. Mobile Commerce: opportunities and challenges A GS1 Mobile Com White Paper February 2008 Edition ( 2. Chang-tseh Hsieh: University of Southern Mississippi (2007 Volume 7 Issue 1). 3. 2016: The Future Value Chain (Global Commerce Initiative, Capgemini, Intel, 2006) 4. Breakthroughs in the European Mobile Payment Market (ATOS Origin, 2007) 5. Buellingen, F., Woerter, M. (2004) “Development perspectives, firm strategies and applications in mobile commerce,” Journal of Business Research, December, Vol. 57 Issue 12, pp.1402-1408. 23 References