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Mobile commerce

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Mobile commerce

  1. 1. MOBILE COMMERCE Presented By: Mangesh Amberkar/361 Kalpesh Bhoir/362 1
  2. 2. M-Commerce definition & history "Mobile Commerce is buying and selling of goods and services through wireless handheld such as cell phone and personal digital assistants(PDA’s)”.  Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in Finland.  Since the launch of the iPhone, mobile Commerce has moved away from SMS systems and into actual applications. 2
  3. 3. Future of M-commerce  According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries.  Africa ,Middle East ,China and the Indian will be the leading regions for national mobile money transfer services in 2014  Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services 3
  4. 4. Global Mobile penetration 4
  5. 5. Global Mobile penetration 5
  6. 6. Applications of M-Commerce • • • • • Mobile Ticketing Mobile Banking Auctions Mobile Browsing Mobile Purchases 6
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