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M Commerce- Future of Mobile Commerce AIMK


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A Brief Study on Future of Mobile Commerce

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M Commerce- Future of Mobile Commerce AIMK

  1. 1. PRESENTEDPRESENTED BYBY ArghadyutiArghadyuti AshutoshAshutosh ArtiArti DevenderDevender DeepakDeepak BhojrajBhojraj Sec-A MBA-Sec-A MBA-
  2. 2.  Contents What is Mobile Commerce Characteristics & Requirements of Mobile Commerce Tools of Mobile Commerce Some of the existing Applications of Mobile Commerce Current Scenario & Strategies Conclusion with a Real Case Study
  3. 3. Mobile commerce is a natural result of combining two strongly emerging trends: electronic commerce and pervasive computing. Internet + Wireless + Business = M-Business Going online anywhere at anytime and using multiple devices New business opportunities M-Commerce represents another wave of the e-commerce invasion that is changing the nature of business in the 21st century. Exponential growth (keeps growing) What is Mobile Commerce ?
  4. 4. Fixed Vs Mobile Commerce WAP Server WAP Server Web Server Web Server Check Bank Balance Check Stock Price Purchase Stock Multilingual Content Database Customer Database Product Database
  5. 5. E-Commerce to Mobile Commerce E-CommerceE-Commerce M-CommerceM-Commerce Desktop / PC Mobile Phone / PDA  Greater Processing, multimedia and display capabilities.  Greater presentation facilities.  Online product browsing  Personalized Advertising  Convenient for a technologically aware user  Choice of many online stores for a wide range of items discount Notifications  Location based advertising  Greater Convenience  Capture of buying impulses  Alternative payment mechanism e.g. Phone Bill  Supports new mobile services  Dialup hassles  No Multitasking  Distrust of technology  Fears about security online transactions  Bad design of many user interfaces  Slow connections if broadband access not available  Smaller screen size can degrade user experience  Small or immature input technologies  Market may be less open than e-commerce market  Tariffs are relatively high
  6. 6. Ubiquitous computing Anywhere, anytime Convenient, instant connectivity Very personal Device owner has an exclusive access to the contents/services Service providers know who the owner is Varied users, usage contexts Elementary school students, grandpas, grandmas Location & context-sensitive applications and services Ambidextrous Work & Play: Business purpose + Personal fun People seem willing to pay for mobile services Characteristics of M-Commerce
  7. 7. Requirements for M-Commerce Hardware technologies for ubiquitous computing Software infrastructure for ubiquitous computing Sensing and interaction with the physical world Graceful integration of human users Systems considerations, including scalability, security, and privacy.
  8. 8. WIRELESS DEVICES Personal digital assistants (PDAs) Digital cellular phones Two-way pagers, laptops… Enabling Technologies: Mobile Commerce Smartphones Tablets
  9. 9. Tools supporting development of Devices in Mobile Commerce Hardware / Software Application-Specific Integrated Circuitry (ASIC) Speech recognition Gesture recognition System on a Chip (SoC) Perceptive interfaces Smart matter Field Programmable Logic Gates (FPLG) Flexible transistors Micro Electro Mechanical Systems (MEMS). Reconfigurable processors
  10. 10. Banking Financial services Security services Shopping Advertising Entertainment Customer care Information provision Adhoc auction, where a particular user advertises the availability of a particular commodity, and invites bids. M-Commerce benefits can be seen in
  11. 11. Applications of M-Commerce Mobile Financial Applications (B2C, B2B) Banking, brokerage, and payments for mobile users Mobile Advertising (B2C) Sending user specific and location sensitive advertisements Mobile Inventory Management (B2C, B2B) Location tracking of goods, boxes, People Proactive Service Management (B2C, B2B) Transmission of information related to aging components to Vendors Product Locating and Shopping (B2C, B2B) Locating/ordering certain items from a mobile device Mobile Auction (B2C, B2B) Services for customers to buy/sell certain items
  12. 12. Applications of M-Commerce (Cont’d) Mobile Booking and Ticketing (B2C, B2B) Services allowing customers to book, tickets for travel, hotel and events Mobile Marketing Research (B2C) Obtaining instant feedback from customers Mobile CRM, Customer Support (B2C, B2B) Customer acquisition and retention by providing truly personalized content Mobile Entertainment Service (B2C) VOD, MOD, gambling, interactive games and other services Mobile Distance Education (B2C, B2B) Taking classes, training courses using streaming video and audio Wireless Business Re-engineering (B2C, B2B) Information up/downloading by mobile users (e.g. adjusters in an insurance company.
  13. 13. Location aware Applications Mobile GPS Unit Communication Networks Base Station GPS Satellites
  14. 14. To be one of the most important components of mobile commerce Other applications like Mobile banking, trading, brokerage, money transfer Easy identification and authentication both for restricted access and for payment purposes Small purchases such as vending through a wireless network Mobile Applications in Finance $ 200 Ok Clear Options PAID You have paid $200 Thank You
  15. 15. Percentage Distribution of GrowthPercentage Distribution of Growth among different sub sectors of M-Commerceamong different sub sectors of M-Commerce
  16. 16. Strategies for promoting M-CommerceStrategies for promoting M-Commerce
  17. 17.  Conclusion M-Commerce will be at least as successful as e-commerce if the underlying technology and standards accentuate the advantages and minimize the disadvantages. The current specifications for 3rd Generation Mobile Networks and Services from the 3GPP provide a strong platform for M-Commerce Consistent and pervasive access to services across varied wireless networking topologies will be a key factor in the success of mobile commerce.
  18. 18. “We see our customers as invited guests to a party, and we are the hosts. Its our duty to make every important aspect of the customer experience a little bit better”
  19. 19. Thank you ! Any Queries ?