2.
Contents
What is Mobile Commerce
Characteristics & Requirements of Mobile Commerce
Tools of Mobile Commerce
Some of the existing Applications of Mobile Commerce
Current Scenario & Strategies
Conclusion with a Real Case Study
3. Mobile commerce is a natural result of combining two strongly emerging
trends: electronic commerce and pervasive computing.
Internet + Wireless + Business = M-Business
Going online anywhere at anytime and using multiple devices
New business opportunities
M-Commerce represents another wave of the e-commerce invasion that is
changing the nature of business in the 21st century.
Exponential growth (keeps growing)
What is Mobile Commerce ?
4. Fixed Vs Mobile Commerce
WAP Server
WAP Server
Web Server
Web Server
Check
Bank
Balance
Check
Stock
Price
Purchase
Stock
Multilingual
Content
Database
Customer
Database
Product
Database
5. E-Commerce to Mobile Commerce
E-CommerceE-Commerce M-CommerceM-Commerce
Desktop / PC Mobile Phone / PDA
Greater Processing, multimedia
and display capabilities.
Greater presentation facilities.
Online product browsing
Personalized Advertising
Convenient for a
technologically aware user
Choice of many online stores
for a wide range of items
discount Notifications
Location based advertising
Greater Convenience
Capture of buying impulses
Alternative payment mechanism
e.g. Phone Bill
Supports new mobile services
Dialup hassles
No Multitasking
Distrust of technology
Fears about security online
transactions
Bad design of many user interfaces
Slow connections if broadband
access not available
Smaller screen size can degrade
user experience
Small or immature input technologies
Market may be less open than
e-commerce market
Tariffs are relatively high
6. Ubiquitous computing
Anywhere, anytime
Convenient, instant connectivity
Very personal
Device owner has an exclusive access to the contents/services
Service providers know who the owner is
Varied users, usage contexts
Elementary school students, grandpas, grandmas
Location & context-sensitive applications and services
Ambidextrous
Work & Play: Business purpose + Personal fun
People seem willing to pay for mobile services
Characteristics of M-Commerce
7. Requirements for M-Commerce
Hardware technologies for ubiquitous computing
Software infrastructure for ubiquitous computing
Sensing and interaction with the physical world
Graceful integration of human users
Systems considerations, including scalability, security, and privacy.
8. WIRELESS DEVICES
Personal digital assistants (PDAs)
Digital cellular phones
Two-way pagers, laptops…
Enabling Technologies: Mobile Commerce
Smartphones
Tablets
9. Tools supporting development of Devices in Mobile Commerce
Hardware / Software
Application-Specific Integrated
Circuitry (ASIC)
Speech recognition
Gesture recognition
System on a Chip
(SoC)
Perceptive interfaces Smart matter
Field Programmable Logic Gates
(FPLG)
Flexible transistors
Micro Electro Mechanical Systems
(MEMS).
Reconfigurable
processors
11. Applications of M-Commerce
Mobile Financial
Applications (B2C, B2B)
Banking, brokerage, and payments for
mobile users
Mobile Advertising (B2C)
Sending user specific and location
sensitive advertisements
Mobile Inventory
Management (B2C, B2B)
Location tracking of goods, boxes,
People
Proactive Service
Management (B2C, B2B)
Transmission of information
related to aging components to
Vendors
Product Locating and
Shopping (B2C, B2B)
Locating/ordering certain items
from a mobile device
Mobile Auction (B2C, B2B)
Services for customers to buy/sell
certain items
12. Applications of M-Commerce (Cont’d)
Mobile Booking and Ticketing
(B2C, B2B)
Services allowing customers to book,
tickets for travel, hotel and events
Mobile Marketing Research (B2C)
Obtaining instant feedback from
customers
Mobile CRM, Customer Support
(B2C, B2B)
Customer acquisition and retention by
providing truly personalized content
Mobile Entertainment Service
(B2C)
VOD, MOD, gambling, interactive games
and other services
Mobile Distance Education
(B2C, B2B)
Taking classes, training courses using
streaming video and audio
Wireless Business Re-engineering
(B2C, B2B)
Information up/downloading by mobile
users (e.g. adjusters in an insurance
company.
14. To be one of the most important components of mobile commerce
Other applications like
Mobile banking, trading, brokerage, money transfer
Easy identification and authentication both for restricted access and
for payment purposes
Small purchases such as vending through a wireless network
Mobile Applications in Finance
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15. Percentage Distribution of GrowthPercentage Distribution of Growth
among different sub sectors of M-Commerceamong different sub sectors of M-Commerce
19. Conclusion
M-Commerce will be at least as successful as e-commerce if the underlying
technology and standards accentuate the advantages and minimize the
disadvantages.
The current specifications for 3rd
Generation Mobile Networks and Services
from the 3GPP provide a strong platform for M-Commerce
Consistent and pervasive access to services across varied wireless networking
topologies will be a key factor in the success of mobile commerce.
20. “We see our customers as invited guests to a party,
and we are the hosts.
Its our duty to make every important aspect
of the customer experience a little bit better”
