M commerce ppt


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Mobile Commerce

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M commerce ppt

  1. 1. E-Commerce in Mobile Computing Presented by V.Chaitanya 09131A12661 GVPCE(A) Tuesday, March 12, 2013
  2. 2. Outline  Introduction  History  Overview  Services and Applications  Advantages  Disadvantages  Conclusion  References2 GVPCE(A) Tuesday, March 12, 2013
  3. 3. Introduction What is Commerce  Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer.  It comprises the trading of economic value such as goods, services, information, or money between two or more entities.3 GVPCE(A) Tuesday, March 12, 2013
  4. 4. Contd.. What is E-Commerce  Commonly known as Electronic Marketing.  It consist of buying and selling goods and services over an electronic system such as the internet .  E-Commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically.4 GVPCE(A) Tuesday, March 12, 2013
  5. 5. Contd.. Mobile Commerce: Mobile Commerce is also known as M-Commerce. M-Commerce is the buying and selling of goods and services through wireless handheld devices. M-Commerce is the process of paying for services using a mobile phone or personal organizer5 GVPCE(A) Tuesday, March 12, 2013
  6. 6. History  Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland.  The M-Commerce server developed in late 1997 by Kevin Duffey at Logica.  Since the launch of the iPhone, mobile Commerce has moved away from SMS systems and into actual6 applications. GVPCE(A) Tuesday, March 12, 2013
  7. 7. Overview M-Commerce is the ability to conduct Commerce using a mobile device such as: 1. Mobile Phone 2. Personal Digital Assistant(PDA) 3. Smart Phone7 GVPCE(A) Tuesday, March 12, 2013
  8. 8. Contd.. Mobile Commerce from the Customer‘ s point of view  The customer wants to access information, goods and services any time and in any place on his mobile device.  He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs.  He should be offered appropriate payment methods.8 GVPCE(A) Tuesday, March 12, 2013
  9. 9. Contd..Mobile Commerce from the Provider`s point of view The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile Commerce. Innovative service scenarios will be needed that meet the customer‘s expectations and business models that satisfy9 all GVPCE(A) involved. partners Tuesday, March 12, 2013
  10. 10. Services and Applications  Mobile ticketing  Mobile Money Transfer  Content purchase and delivery  Information services  Mobile banking  Mobile Browsing  Mobile Purchase  Mobile marketing and advertising10 GVPCE(A) Tuesday, March 12, 2013
  11. 11. Mobile Ticketing  Mobile Ticketing is the process where the customers can order, pay for, obtain and validate tickets from any location and at any time using Mobile phones .  Tickets can be booked and cancelled on the mobile device with the help of simple application downloads.  Delivery of tickets to mobile phones can be done in the form of a SMS or by a MMS.11 GVPCE(A) Tuesday, March 12, 2013
  12. 12. Contd.. Mobile Tickets can be purchased in a variety of ways including online, via text messaging or in a secure mobile application. Mobile Ticketing is used in many applications like: 1. Airline ticketing 2. Cinema ticketing 3. Railway & Bus ticketing 4. Concert/Event ticketing 5. Consumer voucher distribution12 GVPCE(A) Tuesday, March 12, 2013
  13. 13. Benefits to the ticket buyer  Instant delivery of mobile tickets at the time of purchase.  Individual mobile tickets can be forwarded to a friend.  Quicker entry with no waiting in lines. Benefits to the Event organizer  Reduced will call lines and staffing.  Guaranteed security, only one entry per barcode.13 GVPCE(A) Tuesday, March 12, 2013  Event is greener with reduced paper waste.
  14. 14. Mobile Money Transfer  Mobile Money Transfer refers to payment services which are performed by using a mobile phone.  By using this service we can transfer money from one person to other by using a mobile phone. Ex: ICICI bank has started IMPS - Interbank Mobile Payment Service. It is an interbank electronic instant mobile money transfer service through mobile phones.14 GVPCE(A) Tuesday, March 12, 2013
  15. 15. 15 GVPCE(A) Tuesday, March 12, 2013
  16. 16. Content purchase and delivery  Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.  The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.16 GVPCE(A) Tuesday, March 12, 2013
  17. 17. Information services A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:  News  Stock quotes  Sports scores  Traffic reporting17 GVPCE(A) Tuesday, March 12, 2013
  18. 18. Mobile banking  Banks and other financial institutions use mobile Commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money, receive notifications, transfer money to other banks.18 GVPCE(A) Tuesday, March 12, 2013
  19. 19. Contd.. Mobile Banking Services are: 1. Mini-statements and checking of account history 2. Checking the balance 3. Recent transactions 4. PIN provision, Change of PIN and reminder over the Internet 5. Cash-in, cash-out transactions on an ATM19 GVPCE(A) Tuesday, March 12, 2013
  20. 20. Location-based services  The location of the mobile phone user is an important piece of information used during Mobile Commerce or M-Commerce transactions.  Knowing the location of the user allows for location- based services such as: 1. Local discount offers 2. Tracking and monitoring of people20 GVPCE(A) Tuesday, March 12, 2013
  21. 21. Contd..21 GVPCE(A) Tuesday, March 12, 2013
  22. 22. Mobile purchase  Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.22 GVPCE(A) Tuesday, March 12, 2013
  23. 23. Mobile Marketing and Advertising  Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view.  Corporations are now using M-Commerce to expand everything from services to marketing and advertisement.23 GVPCE(A) Tuesday, March 12, 2013
  24. 24.  Types of M-marketing and advertising: • Mobile Web Poster • SMS advertising • MMS advertising • Mobile games • Mobile videos • Audio Advertisements24 GVPCE(A) Tuesday, March 12, 2013
  25. 25. Mobile vouchers, coupons and loyalty cards  The voucher, coupon, or loyalty card is represented by a virtual token that is sent to the mobile phone. Presenting a mobile phone with one of these tokens at the point of sale allows the customer to receive the same benefits as another customer who has a loyalty card or other paper coupon/voucher.25 GVPCE(A) Tuesday, March 12, 2013
  26. 26. Contd..26 GVPCE(A) Tuesday, March 12, 2013
  27. 27. Payment Methods  Consumers can use many forms of payment in mobile Commerce. They are: 1. Premium Rate Telephone Numbers 2. Direct Mobile Billing 3. Macro payment and Micro payment Services 4. Mobile Wallet27 GVPCE(A) Tuesday, March 12, 2013
  28. 28. Premium Rate Telephone Numbers  Premium-rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged.  Unlike a normal call, part of the call charge is paid to the service provider, thus enabling businesses to be funded via the calls.  These telephone numbers are easily distinguished with28 GVPCE(A) Tuesday, March 12, 2013 other numbers.
  29. 29. Contd..  The services that use Premium Rate Numbers are: • Directory Enquiries • Weather Forecasts • Competition and Voting29 GVPCE(A) Tuesday, March 12, 2013
  30. 30. Direct Mobile Billing Direct mobile billing, also called direct to bill, is a method of paying for merchandise by charging the purchase to a mobile phone account. At the time of checkout, the customer selects the mobile billing option on a smart phone and follows a two-factor authentication procedure.30 GVPCE(A) Tuesday, March 12, 2013
  31. 31. Contd..  After the authentication, which usually involves a PIN(personal identification number) and one- time password, the consumers mobile account is charged for the amount of the purchase, plus applicable taxes and, in some cases, a processing fee.  Direct mobile billing does not require any previous registration, and it does not involve any other sources of funding such as credit cards or bank accounts.31 GVPCE(A) Tuesday, March 12, 2013
  32. 32. Macro and Micro Payment Services Macro payments:  This kind of payments is used by traditional electronic Commerce and they usually involve amounts more than US $10.00.  Payments by credit cards are the most common method for Macro payments.32 GVPCE(A) Tuesday, March 12, 2013
  33. 33. Contd..33 GVPCE(A) Tuesday, March 12, 2013
  34. 34. Micro Payments  These usually involve amounts less than US $10.00, which are too small to be economically processed by credit cards.  The amounts are usually charged to user’s phone bills.34 GVPCE(A) Tuesday, March 12, 2013
  35. 35. Contd..35 GVPCE(A) Tuesday, March 12, 2013
  36. 36. Mobile Wallets  A mobile wallet based payment strategy deals with how, where and when the payments can be accepted and processed using the user’s wallet accounts.  A mobile wallet payment option includes the following: • Prepaid – Here the users top up their mobile wallet accounts upfront and such mobile wallet accounts are used to make the payments in context of the mobile sales transactions.36 GVPCE(A) Tuesday, March 12, 2013
  37. 37. Contd.. • Post-paid – In this case, a user’s mobile wallet account is linked to his or her carrier billing account. The mobile sales transactions are paid with the user’s mobile wallet account, which in turn is charged to the associated mobile billing account that is usually paid on a monthly or quarterly basis. • Card linked mobile wallets – In this mobile wallet strategy, the mobile wallet accounts are linked to user’s debit or credit cards. In a mobile sales transaction, with card linked mobile wallet payment, the final payment is made from the wallet account that is linked to user’s cards.37 GVPCE(A) Tuesday, March 12, 2013
  38. 38. Advantages  Advantages of M-Commerce are: • Portability • Instant connectivity • Mobility • Personalization • Localization38 GVPCE(A) Tuesday, March 12, 2013
  39. 39. Disadvantages  Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.)  Use of graphics limited  User interface is often difficult to learn how to use  Speed  Limited storage capacity of devices39 GVPCE(A) Tuesday, March 12, 2013
  40. 40. Conclusion The core of M-Commerce is the use of a terminal(telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange of information, services or goods. Mobile commerce refers to any transaction with monetary value that is conducted via a mobile communications network.40 GVPCE(A) Tuesday, March 12, 2013
  41. 41. References  http://en.wikipedia.org/wiki/Mobile_Commerce  http://en.wikipedia.org/wiki/Mobile_web  http://en.wikipedia.org/wiki/Mobile_payment  http://en.wikipedia.org/wiki/Micropayment  http://en.wikipedia.org/wiki/Mobile_Commerce41 GVPCE(A) Tuesday, March 12, 2013
  42. 42. Thank You So Much42 GVPCE(A) Tuesday, March 12, 2013