Introduction Meaning Definition Importance

2. INTRODUCTION, MEANING, DEFNITION AND
IMPORTANCE OF MARKETING MANAGEMENT
Under the guidance of
SUNDAR B N
Asst. Prof & course co-ordinator
Post-graduation Studies in commerce
G.F.G.C .W Holenarasipura
SWATHI AV
I M.com

3. INTRODUCTION;
The marketing management philosophies those that direct the
marketing operation of organization.
It guides marketer to plan implement their activities.

Marketing management is the process of planning and executing
the conception, pricing and promotion and distribution of goods
,services and ideas to create exchanges with target groups that satisfy
customer and organizational objectives.”

4. MEANING :
Marketing is social process by which Individuals or groups
,obtain what they need and what through created offering freely
exchanging goods and services of value with others.
Marketing is a activity set
of institution and process for creating, communicating, delivery and
exchange offerings that have value for customers, clients, partners
and society at large

5. 1.It create Employment
opportunities.
2.Increase National
Income.
3.It is helps to maintain
Economic stability.

6. 4.Link between producer
and consumer.
5.Remove imbalance of
supply.
6.It helps to create
utilities of time ,place.

7. 7.It helps to achieve and maintain
and raise the standard of living.
8.It helps to decision making.
9.It helps to New Innovation.