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MARKETING CONCEPTS AND DEFINITIONS

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The document discusses various definitions and concepts related to marketing. It compares alternative definitions of marketing and examines the exchange process, marketing mix, and functions of marketing. It explores the importance of marketing to companies and society. The document also analyzes old and new marketing concepts, and the impact of modern marketing approaches. It discusses how perspectives have shifted from production-oriented to customer-oriented concepts over time.

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MARKETING AVINASH KUMAR
STRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Alternative definitions of marketing “ the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Exchange process PRODUCTIION ERA Sale ERA marketing ERA 1930 1950 present Industrial revolution
Marketing mix ,[object Object]
product ,[object Object],[object Object],[object Object]
product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICE ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Place
[object Object],[object Object],[object Object],[object Object],[object Object],promotion
FUNCTION OF MARKETING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Importance of marketing to society
Importance of marketing to Indian economy ,[object Object],[object Object],[object Object]
Importance of marketing to company ,[object Object],[object Object],[object Object]
Marketing concepts ( Exchange concept ) ,[object Object],[object Object],[object Object]
Production concept ,[object Object],[object Object],[object Object],[object Object]
Product concept ,[object Object],[object Object],[object Object]
Selling concept ,[object Object],[object Object],[object Object]
Marketing concept ,[object Object],[object Object],[object Object]
Social marketing ,[object Object],[object Object],[object Object]
Old marketing and New marketing concept
Old concept or production oriented concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],New marketing concept or customer oriented concept
Impact of modern marketing ,[object Object],[object Object],[object Object]
If You have any question

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MARKETING CONCEPTS AND DEFINITIONS

Editor's Notes

  1. Marketing is management processes for identifing,anticipting and satisfying consumers’ reqirements profitably