How Marketing Management Helping Society.pptx
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Social marketing is used to develop activities that aim to change people's behaviors in ways that benefit society. It determines what types of people and behaviors to focus on and how to measure progress. The marketing strategies are implemented to develop products and services that fit people's needs and motivations. Social marketing programs have a chance of success by using psychological and environmental approaches. Government, non-profits, and businesses can work together using social marketing to provide evidence of sustained behavior change.
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3. Social marketing considers people's wants, needs, and freedom of choice, aiming for aggregated rather than individual behavior change across population segments. It focuses on both individuals and the social contexts that influence behaviors.
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An export market plan outlines the strategy a company will use to expand their business beyond their domestic market. The plan should begin with a thorough analysis of the potential international market(s) to enter, including market size, growth rate, competition, and cultural factors. From there, a company should focus on defining and positioning their product or service for the target market, as well as identifying any necessary modifications or adaptations,
International marketing and exporting strategy are important for businesses to achieve success in the global market. An export market plan is a crucial component in effectively expanding a company’s reach beyond domestic borders. To develop an effective export market plan, businesses need to conduct thorough market research to identify market trends, opportunities, and challenges.
The next step is to identify target markets and determine the most effective marketing channels to reach them. Companies must consider cultural and language differences, regulatory requirements, and logistics when deciding on the best export market entry strategy. This may involve partnering with local distributors or agents, establishing a foreign subsidiary or building direct relationships with customers.
To ensure success in the export market, it is essential for businesses to maintain a flexible and adaptable approach, continuously monitoring market changes and adjusting strategies accordingly. Additionally, companies must prioritize clear and consistent communication with all stakeholders involved in the export process.
Overall, a well-executed export market plan can open up new opportunities for businesses to grow and diversify their revenue streams while also contributing to.
INTERNATIONAL MARKETING Export Market Plan .pptx
The document is an export market plan presentation for Best For You Organics Company. It includes an overview of the company and objectives of the plan. It assesses the company's international readiness in areas like management commitment, product readiness, and financial readiness. It also includes analyses of the company's products and customers, the industry and target markets, as well as domestic and international competition. Finally, it proposes market entry strategies, analyzes target markets in depth, and provides a schedule of activities to implement the export marketing plan.
SAFTA.pptx
SAFTA stands for the South Asian Free Trade Area. It is an agreement among the member countries of the South Asian Association for Regional Cooperation (SAARC) to promote and enhance economic cooperation and trade within the region. The member countries of SAFTA include Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.
The main objective of SAFTA is to gradually eliminate tariffs and non-tariff barriers on most goods traded between the member countries. It aims to encourage regional trade, boost economic growth, and enhance the welfare of the people in the South Asian region.
Idea for Start Up.pptx
Tux Mobile is launching a new battery case called TUX for the iPhone to address battery issues. TUX will provide 12 hours of extra battery backup and up to 5000mAh capacity. It will charge the phone and itself simultaneously through the lightning port. The manufacturing will be outsourced to a partner in China and sold through their own ecommerce website as well as other online platforms. Social media marketing will be used to promote the product. Orders will be fulfilled by logistics partners and customers can return the product within 30 days for a full refund.
ASEAN.pptx
ASEAN was created on August 8, 1967 and has 10 member countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. It was preceded by ASA, formed in 1961 with 3 founding members. ASEAN was motivated by fears of communism and a desire for economic development. Its fundamental principles include mutual respect for sovereignty, non-interference in internal affairs, peaceful dispute resolution, and renunciation of force.
jet blue airways, A case study on 2007 crisis.pptx
1. Valentine's Day 2007 caused a major operational crisis for JetBlue Airways when a winter storm hit the New York area and JetBlue's hub airport. Hundreds of passengers were stranded on planes on the tarmac for up to 10 hours, and hundreds more waited in vain at the terminal as over 1,000 flights were cancelled in the following six days.
2. Key factors that caused the crisis included JetBlue's fast growth, lean cost structure with no cancellation system or emergency response plan, incompetent weather forecasting, and reliance on its strong customer service reputation without systems to handle a crisis.
3. After the crisis, JetBlue took steps to win back customers like establishing a Customer Bill of Rights
Startup.pptx
This document outlines a business plan for a startup company called Cuppamania that sells self-stirring mugs. The summary is:
1) Cuppamania is registered as a company in Lucknow, India and plans to target working and middle class drinkers.
2) Their self-stirring mugs have larger batteries, a rubber-like stirring blade, and keep drinks thermally insulated.
3) The startup requires 500,000 rupees initially for expenses like legal fees, advertising, and inventory. Production costs are estimated at 340,000 rupees for the first 1,000 mugs.
Strategy Formulation.ppt
Situational analysis:
SWOT analysis,
TOWS Matrix;
Corporate strategy;
Strategies for growth and diversification;
Process of strategic planning;
Stages of corporate development;
Portfolio analysis;
Corporate parenting;
Functional strategy;
Core competencies;
Strategic choice.
Strategy implementation and control 2.ppt
This document discusses various aspects of strategy implementation and control, including developing programs, budgets, procedures, and implementing strategy through organizational structure, values, and culture using frameworks like McKinsey's 7S model. It also covers performance measurement using balanced scorecards, management and control tools like activity-based costing, managing strategic change, and reasons why strategies fail.
Strategy implementation and control.ppt
This document discusses various aspects of strategy implementation and control, including developing programs, budgets, procedures, and implementing strategy through organizational structure, values, and culture using frameworks like McKinsey's 7S model. It also covers performance measurement using balanced scorecards, management and control tools like activity-based costing, managing strategic change, and reasons why strategies fail.
Total Quality Management.ppt
This document provides information on benchmarking and Total Quality Management (TQM) practices. It discusses benchmarking as a process of systematically searching for best practices and comparing a company's performance to top performers. The benchmarking process involves deciding what to benchmark, understanding current performance, planning benchmarking studies, studying other organizations, learning from data collected, and using findings to improve. Quality Function Deployment (QFD) and Taguchi Methods are also introduced as important TQM practices for linking customer requirements to product development and designing robust processes.
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IMS MBA & BBA PYQ Master file of Institute of Management Sciences Lucknow Uni...
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Key Takeaways:
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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How American Bath Group Leveraged Kontent
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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How AI changes the marketing gameGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Mastering SEO for Google in the AI Era - Dennis Yu
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Capstone Project: Luxury Handloom Saree Brand
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How to Make Your Trade Show Booth Stand Out
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Design an eye-catching and inviting booth
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Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
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PickUp_conversational AI_Capex, Inc._20240610
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Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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How Marketing Management Helping Society.pptx
- 2. MARKETING Marketing is the society process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products services of value with others. All other important functions of an organization are related to marketing. HUMAN RESOURCE MARKETING FINANCE MARKETING
- 3. SOCIAL MARKETING Social marketing is used to develop activities aimed to change peoples behaviour that could benefit society as a whole. The social marketing is a tool that influences behaviour in a cost effective way. It will help us to decide: . What type of people to work with? . What type of behaviour will be influenced? . How to move forward and measure it? Social Marketing is a planned process , and the goal is to change how people behave. The marketing strategies will be implemented in such a way, product and services will be developed it fits people’s need and motivation.
- 4. IMPACT OF SOCIAL MARKETING Social marketing has been focused on priority behaviours which can influence the public about the social determinants of health. .The marketing programs have a great chance of becoming successful by psychological and environmental approach. . It can be helped to make the cost effective use of public resources by utilising the opportunities. . Government sectors, NGO’s and private sectors can work together on a platform so that they meet the success by providing evidence of sustained behaviour change.
- 5. MARKETING FOR SOCIETY The ideal function of the marketing process is to meet customer’s need at a profit. Good marketing strategies designed products and services. According to what the market says it wants. In free marketing economies consumers can influence their available product choices through their purchasing behaviour.
- 6. GROWTH OF CONSUMER Growth of knowledge Increase in living standard Easily full fill their needs and wants Increase in wealth Economic advantage Employment opportunity Solves various problems of customer Utilities of product and services
- 7. CONSUMER AWARENESS Resolving issues through customer service. Blogging Monitoring Professionalism Social media platform
- 8. EASY WAY OUT PROCESS SOLUTION TECHNOLOGY SOLUTION COMMERCIAL SOLUTION COMMUNICATION SOLUTION SERVICE SOLUTION PARTNERSHIP SOLUTION
- 9. SOCIAL RESPONSIBILITY Consumer Orientation , innovation Value of the product Sense of mission Safety Transparency Honesty Respecting customer privacy
- 10. BETTER STANDARD OF LIVING Wealth and comfort Income Quality of health care Quality and availability of education Economic growth Gross Domestic Product Economic and Political stability Cost of goods and services Quality of life
- 11. PROMOTING INTERNATIONAL TRADE Employment opportunities Increased chance of success Increased efficiency Increased productivity Economic advantage Growth It enriches the society with fulfilment of needs Improves standard of living
- 12. THANK YOU!