The document discusses a marketing research task to understand if Coca-Cola advertisements are attractive and why they are liked. Coca-Cola was introduced in 1886 and is now the #1 brand in the world with over 400 brands sold in over 200 countries. The research used a descriptive survey method with a questionnaire to collect primary data from 50 respondents. The analysis found that most respondents knew of Coca-Cola from media and had a good impression of its advertisements. Over half found the ads effective, citing the celebrities and production quality. Most agreed the ads made Coca-Cola a famous brand across India. The conclusion is that the ads are effective due to their production, colorful nature, and celebrity brand ambassadors. Recommendations

1. Marketing Research

2. Task
 To know whether the advertisement is
attractive
 To find out the reason for liking of coca cola
advertisement

3. Coca cola
 Coca-Cola is a cola (a type of carbonated soft drink)Sold in
stores, restaurants and vending machines.
 Introduced in 1886
 It is produced by The Coca Cola Company (United States)
 The Coca-Cola Company offer nearly 400 brands in over
200countries or territories.

4. Achievements
 2011 coca cola the No: 1 brand in the world.
 brand value at $78.861 billion.
 400 brands in over 200 countries or territories
 over 1.7 billion serving each and every day”.

5. Marketing mix
 The project is under the promotion
 Effectiveness of advertisement
Research Purpose
 Whether it is attractive to the customers
 coca cola advertisement is influencing .

6. Research Design and Research
Method
 Descriptive research
 Survey method
 Questionnaire

7. Data collection form
 Primary data

8. Sample plan and Sample size
 convenience sampling method is used
 Samplings from 50 people

9. Analyzing Data
 According to the respondents replay
 Questionnaire prepared according to task and aim of
work
 Closed ended questions are used

10. Questionnaire
 How you know about coca cola ?
 How well do you remember advertisement?
 What is your general impression about coca cola
advertisement?
 Do you think coca cola advertisement is effectiveness?
 Why you think it is effectiveness?

11.  Respondents 50
 76 % respondents from male and 24 % from female
 Most of them know about the advertisement from
media
 56 % have good impression about the advertisement
 54 % of them agreed that its is effectiveness
 Its because of the celebrity and making of
advertisement
 72 % of them agree with the statement that because of
advertisement coca cola brand is famous in all the 28
states of India .

12. Conclusion
 Coca cola advertisement is effectiveness because of
making and the colorfulness
 Brand ambassadors is a major factor for attractiveness
 Repetitive advertisement also is a factor

13. Recommendations
 Advertisement should be much more enjoyable , new
themes should bring , change should be there , so it
will attract more than the present
 Should be different in each state
 Attractive slogans
 New advertisement campaigns
 more focus in youngsters