sample presentation of class group assignment on opening of a restaurant in a city

1. Restaurant Business
Plan Proposal
P R E S E N T E R ’ S : S U N N Y G U P TA , S U M I T S H A R M A ,
S U P R I YA D E B N AT H , S U P R I YA H A Z A R I K A ,
S U P R I YA R A I , S U RYA P R A K A S H

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3. Restaurant
Business Overview.
The Restaurant is a 53 covers quick service venue offering
with variety of fast foods with unique food characteristics,
providing unique value for money tasty food with good
sanitation, excellent services and elegant warm and inviting
inside environment. Consisting of popular softer background
music and tunes that support a faster paced environment.
Designed to create a relaxing, laid back dining experience.
Restaurant will be open 7 days a week 11:00am-10:00pm

4. UNIQUE VALUE
POPOSATION
W e s t r i v e t o s e r v e y o u b e t t e r !
MISSION AND VISION.
To understand the customers changing needs and constantly improve our
customer experience.
To serve happiness to our customers through delicious, quality meals and
extraordinary restaurant experience while working toward the grater good
for our employees, community and environment.
MENU & CUISINE.
The restaurant is a multi cuisine restaurant, the menu consists of better
fats foods prepared with quality ingredients and renowned Chefs.
SERVICE STYLE
It is a fast-casual drive-thru restaurant, ordering food at the counter and sit
down at a table to enjoy their meal.

5. MARKET ANALYSIS.
LOCATION OVERVIEW.
The facility is a pre-existing lease space of approximately 2500 square feet.
We entered into a 5 year’s lease with property Landlord which owns the
centre. The Restaurant is based in the city of Ranchi, in the city centre
having many shopping complex, offices and parks.
TARGET MARKET.
We anticipate that our Restaurant will appeal to a broad base of consumers.
While we expect to be frequented by all types of diners in both the
residential and business community. The value oriented pricing should
especially attract medium income diners with a predominance of family
households.

6. KITCHEN
WASHROOM
DISH WASHING
AREA
FOOD
PICK-
UP
AREA
ENTRANCE
Floor Plan

7. Menu.

8. Capitalization.
The proposed restaurant will cost an estimated Rs.60 lacs to
open. Funding for the venture will be provided by Rs.40 lacs
in contributions from the partners and Rs.20 lacs in proceeds
from bank financing.
Uses of Capital.
Land and building.
Kitchen Equipment.
Service equipment.
Furnishings.
Interior Finishes.
Exterior Finishes.
Working Capital.
Raw Materials.
Licence and clearance.

9. Financial Projections.
Land and Building.
• Legal( Licence and Permissions)
Kitchen Equipment.
• Machinery.
• Equipment.
• Raw Materials.
Dinning Room Furniture.
• Furnishes.
Professional Services.
• Architect.
• Accounting and Tax.
• Logo and Graphic Design.
Interior Finishes & Equipment.
• Art work and Paintings.
• Audio- Visual Systems.
• Security System.
• Point of Sale Systems.
• Office equipment/Computer.
• Other.
Exterior Finishes
&Equipment.
• Landscaping.
• Exterior sign and
Decorations.
• Other.
Pre-opening expenses.
• Staffing.
• Uniforms.
• Promotion and
Advertisement.
• Opening inventories.
• Raw materials.
• Working Capital.
Total. Rs. 60 lacs.

10. STAFFING.
The Restaurant is expected to require from 10 to 12 employees. Management has adopted an effective interview
process designed to staff the restaurant with highly qualified people for each position. Each applicant will be
evaluated according to a predefined set of standards adopted for each position. Recruiting will centre on
referrals and the direct recruiting through employability pamphlet distributed through newspapers and social
media promotion on page and handles.
POSITION NUMBER PAY RANGE
Head Chef 1 Rs. 30,000/
Chef 3 Rs. 15,000/
Hostess 1 Rs. 10,000/
Housekeeper 2 Rs. 7,000/
Waiters 4 Rs. 10,000/
Manager 1 Rs. 30,000/

11. Licenses Required.
FSSAI
EATING HOUSE LICENSE
FIRE SAFETY LICENSE
MUSIC LICENSE
CERTIFICATE OF ENVIRONMENTAL CLEARANCE
TRADE LICENCE
GST REGISTRATION
BUSINESS REGISTRATION

12. OPPORTUNITY.
Reasonable rates with good ambience with
Marvel theme.
THREATS.
Having low capital , difficult to grab
talents and economic downturn.
STRENGTH.
Premium location.
WEAKNESS.
New opening and lack of capital,
less scope for expanding sharply.

13. PROMOTION
Social media and web pages.
Mail advertisement.
Internal promotion through:
• Different types of menu, such as special menu for today, for
children, for lovers for weekend and so on.
Activity promotion.
• Gift for regular customers.
• Discounts.
ADVERTISMENT

14. Thank You