2. Introduction
Most widely consumed beverage around the world after water
India ranks 2nd in tea production after China
India is a key source of tea as well as the largest market
3. Market Scenario
India consumes 9 lakh tonnes of tea compared to 80,000 tonnes of coffee
As of today there are 1,870 coffee cafes In the country compared to 41 tea lounges
or chai bars
Demand for flavored tea is increasing day by day
4. TheTea Bar
Serving different flavors of tea
Having a colorful & vibrant ambience to hang out
To cater to corporate meetings & conferences
5. TheTea Bar
Serving different flavors of tea
Having a colorful & vibrant ambience to hang out
To cater to corporate meetings & conferences
7. Mission
To offer high quality and wide range of tea products at a
competitive price to meet the demand of the middle to high
income people
8. Objectives
Unique design of tea bar that is visually attractive and having good
ambience
Employees trained to ensure best tea preparation techniques
Marketing strategies to create a loyal base of customers
15. • Economic Price
• Offers many varieties of tea
• Warm & welcome atmosphere
• Customer based loyalty
• Attractive location
• Growing demand for tea shops
SWOT Analysis
Helpful Harmful
• Lack of awareness
• New management staffs
• Risk of new market
• Local Tea Shops
• Competition from big players of coffee houses
(Starbucks, CCD, Barista…..etc)
• Expansion in other cities
• Product Line Expansion
Strengths
Weaknesses
Opportunities
Threats
INTERNALEXTERNAL
16. • Geographic – Bangalore
• Demographics – Young professionals,
Adults, Students
• Gender – Both
• Income – High end & middle
Segmentation
• Selective Marketing
Targeting
STP
17. Promotion
Local cable channels
Print Materials (Pamphlets, Posters….etc)
Local Radio Channels
Tea Bar Events
Social Networking Sites
Gifts
18. Business Solution
Strategies• Sofas rather than tables to help get comfort
• Wall decorations by including memorable writings by customers
about their experience in the café
• Different wall decorations regarding benefits of tea