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- 1. Connective Café &Coffee Business Plan For 26/11/09
- 2. Prepared by- WaleedRaja Uzair Ahmed Pratul Rajan Farhan Ahmed Mohit Baranwal C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 3. Topics of BusinessPlan Introduction. Executive Summary. Situation Analysis. Threats and Opportunities Analysis. Objectives and Issues. Marketing Strategy. Action Programs. Financials, Budgets and Forecasts. Controls. C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 4. Introduction Preparation Planning & Register our business Other requirements C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 5. Main objectives Maximumgains Reaching out to greater target audience Product, Price, Place, Promotion C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 6. Marketing Strategy Product Price Place Promotion C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 7. Product Coffee EspressoCoffee drinks Flavored milkshakes Hot cocoa drinks C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 8. Price All theproducts will be priced at reasonable rates. Affordable by all sections of the society. C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 9. Place Near school/college/universityIn the center of the City Near shoping areas Near office places C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 10. Promotion Participate infairs Distribute leaflets Through bluetooth services C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 11. Financial Aspect ProjectedCost of Installation C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 12. Projected Cost ofInstallation Possession: The estimated cost of possession in the expected location is ( 35,000 rent & 5,00,000 security deposite) Equipment: The project will require sophisticated refrigerators and scoop machine and deep freezer air conditioners, telephone, counting machine, vending machine for cone, Wi-fi and pool table. C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 13. Furniture & fixture: The project will also require furniture and fixtures such as table chair, tools, shelves, ceiling fans, chandelier, tube lights etc. the estimated cost of these items has been given below: C O N N E C T I V E C A F É & C O F F E E 26/11/09 Items Quantity Unit price Total Tables 16 4,000 64,000 Chairs 64 1,000 64,000 Tools 10 1,200 12,000 Ac’s(2 ton) 4 36,000 1,44,000 Tube lights 20 125 2,500 Shelf 2 15,000 30,000 Counter desk 1 25,000 25,000 Chandelier 2 40,000 80,000 Total 4,21,500
- 14. Competitors National coffeehouses Locally owned & operated café’s Fast food chains & convenience stores C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 15. Our advantage overcompetitors Lower price than competitors Better quality Better sitting arrangements Gifts for customers who purchase more than Rs1199/- C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 16. Target Audience StudentsLocal business people Affluent local residents Tourists C O N N E C T I V E C A F É & C O F F E E 26/11/09
- 17. Free home delivery.Superior packing strategies. Multiple revenue streams including gift items , gift baskets ,wide range of fast foods in addition to just coffee. WiFi facility. C O N N E C T I V E C A F É & C O F F E E Some Unique Aspects 26/11/09
- 18. Research Q1.Do youthink our coffee shop is better than others in the market? (a) Yes (b) No Q2.Would you like to visit our coffee shop? (a) Yes (b) No C O N N E C T I V E C A F É & C O F F E E 26/11/09
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- 21. THANK YOU CO N N E C T I V E C A F É & C O F F E E Reference By: Prof. Rajlakshmi Bhimwal Saika 26/11/09
Editor's Notes
- #8 The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance. The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-Strawberry-Coffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance.
- #9 The ice cream will have to be priced at local going rates no matter how strong an international image the brand may have. So the suggested rates would be: Single scoop @ TK. 50.00 Double scoop @ TK. 90.00 Triple scoop @ TK. 130.00 Added ingredients offers - Chopped nut, whipped cream a cherries @ TK. 10 each All of three @ TK. 25 Added ingredients offers- Hot cold chocolate or strawberry @TK.10 each All of three @ TK. 25
- #15 Nat cof houses like barista,ccd,coffee beans Fast food kfc , mcdonals,etc