2. HOTEL PROFILE
PROMOTERS
Fortel hotel is owned by a Private Ltd Company situated near to the Egmore Railway station Experience
exceptional service and luxury accommodations in the comforts of our well-designed hotels located in the heart
of Chennai, India. A variety of on-site dining options, business center and convenient access to nearby Chennai
attractions Access to major IT companies & central attraction like famous marina beach, harbour and old
temples is just within 2km radius. The promoters have rich experience in constructing and managing hotels in
chennai and tamilnadu .The First Radisson Grand was promoted along with the SPIC group way back in 1995
The Owners have rich experience in the Hospitality Industry - Fortel Hotel is a multi-speciality restaurant
management and entertainment that brings ultimate Dining experience , It is a matter
to cherish
The Fortel Hotel has the background of specialists in Managing the Hospitality Industry-viz Hotels , Restaurants ,
with its pride of property management Experience , It has the capabilty of successfully offering its Managerial ,
Technical abilities to manage the DLF CLUB HOUSE AT COMMANDERS COURT, for the residents of commanders
court.
3. FORTEL’S VISION AND MISSION
OUR VISION :
To spread our passion for food & franchising, as we join hands with partners who are equally passionate
To constantly innovate & provide the best that we can for our customers
To be recognized as pioneers in the multi-brand food court management, utilizing the highest levels of corporate &
franchise business practices with dedicated employees and partners
To be a Respectable Leader in food and beverage industry ,by providing excellent palate and service to our Guests at
very considerate levels of cost and optimization of service standards
OUR MISSION
To provide integrated food management support and solutions for our partners, so that every customer gets highest
level of food quality & outstanding service in a hygienic & fun dining environment across all our outlets.
Be a respectable service provider leader by providing Value and Efficient experience to Members /guest
4. DLF CLUB HOUSE AN OVERVIEW
INTRODUCTION
a) In The Vicinity Of The Commanders Court For Its Residents The Dlf –Parent Owner ---Has A Club House In The Premises Of The
Residential Complex ,At Commander In Chief Road , Chennai
b) DLF has completed the construction process and in order to enable to provide entertainment to the inmates of the
residential complex it has provided a CLUB HOUSE to cater to the need of their living Residents also would encompass the Guests
of the Residents
c) The DLF Club House concept is an empowerment to stimulate the Residents to a
d) Healthy Living and Harmonious environment
e) Set in the most prestigious part of Chennai, centrally located and luxuriously appointed, Commander’s Court is an oasis of calm
which allows you to live the life you deserve – A life of plenty, a life of comfort, a life beyond the mundane
f) Situated in the heart of the prosperous area of Egmore, Ethiraj road is a small hamlet replete with a history which harks back to
the gentler times of the British Raj. The Road, formerly known as the Commander-in-Chief Road houses venerated institutions like
the Taj Connemara, The Presidency Club and the Egmore Post Office which give the neighbourhood a distinct aura of colonial
gentility with its turn of the century edifices. Today, it brings together the past and the present, adding in modern ameneties and
conveniences within its fold from malls to shopping arcades, multi speciality hospitals to schools and colleges – creating a space
which is truly a cynoure of world class living
5. SWOT ANALYSIS SHEET
DLF CLUB HOUSE COMMANDER’S COURT
STRENGTH
• Location at the Dlf Commander Court is ideal for a highly sophisticated restaurant for High profile Residents
• It is spacious with a comprehensive Restaurant ambience capable of serving fifty Covers
• It can provide Residential cuisine catering to the palate of the Residents and their Guests
• Theme parties and exquisite Banquets can be provided as there is enough space in the Restaurant and adjacent Areas
• As there is a Guaranteed 354 Residential apartment Guests on regular basis reasonable turnout of guests are expected to use this
facilities
WEAKNESSES
• Its Not possible to maintain High margin as there is tremendous Competition circling the location
• The Operator should adopt high standards of quality , quantity to compete in the Area
• We will have to sustain with the same flow of Residential Guests
• Food Cost are likely on the higher side as there is no flexibility Menu Rotation and the margin would be very low , and the operator will
have to subsist with limited returns
• As the kitchen facilities is mundane , the choice of Menu is limited
• As there is no exhaust facilities in the Kitchen , the operator would have to function with basic kitchen equipments like oven and induction
stove as such in the absence bulk cooking costing will be very high
• The Operator would still strive to maintain optimum costs and Margins
• As the operator has to employ quality Staff it is necessary that we optimize costs to maintain and establish the quality of the Restaurant
6. • OPPORTUNITIES
• As the club Restaurant would have to Organize itself into a flourishing
• Business to make ends meet for the operator it needs to revel around sustained level of turn over
• As we need to establish a good labour force to achieve bigger assignments and targets
• To concentrate More on the events for in house social parties, kids Clubs and Birth day parties
• The club management would have to be very innovative and Hire skilled staff and optimise the manning Guide
• THREATS
• Stifle Competition, Labor dissensions, Material price Inflations , cash flow disruption , inadequate Turnover and GOP
• To serve with high level of hygiene and to maintain HACCP standards It requires adequate financial resources,
• Replacement and repairs of Machinery and cost of maintenance would be a real threat to the operator
• The Operator should strive to at least to maintain a Break even sales point at all times
• The club house Restaurant would have to maintain and operate at an optimum level of cost and break even sales
7. RESTAURANT ITEMS GIVEN BY DLF
RESTAURANT
1. TABLES CHAIRS ALONG WITH INTERIOR
2. SIDE TABLES
3. BASIC KITCHEN WTH PLUMBINGS
4 BILLING EQUIPMENT
5 MUSIC SYSTEM AND TV
6 DEEP FREEZERS ,REFRIGERATOR-DISPLAY COUNTERS
7 CROCKERY AND CUTLERY
8 NAPKINS
9 MICROWAVE/OVEN/DEEP FREEZERS
AND ALL REQUIRED TO FUNCTION IT AS A STAR CAFE
8. RESTAURANT EQUIPMENT TO BE PROVIDED BY DLF
CUTLERY BRAISING PAN
CROCKERY BAR BE QUE
GLASS WARE BAINE MARIE
TABLE NAPKINS OVEN TANDOOR
COFFEE CAPUCHINO STOCK POT
COFFEE EXPRESSO CHAPPATHI MAKER
TEA DISPENSERS DOSAI PLATE
DISHWASHING MACHINE IDLI MAKERS
GLASS WASHING MACHINE KADAI
DESSERT COUNTER SANDWICH MAKER
DISH COLLECTING TROLLEYS DEEP FAT FRYERS
SINKS WET GRINDERS
RACKS DOUGH MACHINE
SALAD COUNTER POTATO ONION PEELER
DESSERT COUNTER VEGETABLE CUTTING MACHINE
FRUIT JUICE MACHINE HOT KITCHEN EQPT
WALK IN COOLER WATER COOLERS
DEEP FREEZERS SALAMANDERS
DOUGH MAKING MACHINE
PIZZA MACHINE
KITCHEN TROLLEYS
9. LOCATION ADVANTAGE
The prominent advantage is that the Fortel Hotel being in the vicinity of the Commander Court Club
Makes it feasible to provide a wide range of Cuisines because of the centralized Kitchen available in the hotel
premises
It also makes it easier and faster for the day to day operations and for Take Aways
10. WE WILL BE SERVING ON MULTICUSINE PATTERN
CONSISTING OF INDIAN –CHINESE-CONTINENTAL
BREAKFAST
7 AM TO 10 AM
IDLY DOUGHNUTS EGG TO ORDER
VADAI MUFFINS SCRAMBLED EGGS
PONGAL DANISH BREAD FRIED EGG
POORI-BHAJI VARIETIES OF BREAD SAUSAGE &FRESH JUICES
LUNCH ALA CARTE
SOUTH INDIAN THALI POORI -CHANA
CONSISTS OF SAMBAR –RASAM-KOOTU CHAPPATHI
PORIYAL-CURD-PAPAD-PICKLE & SWEET ROMALI ROTI
NAN
PARATHA
ALL VEGETARIAN NORTH INDIAN DISHS & SELECTED NON –VEG DISHES
VARIETIES OF BRIYANI – PULAUINCLUDING JAIN MENU
11. EVENING SNACKS FROM
3 PM – 6 PM
SAMOSAS ALL FRESH JUICES HOT SPECIAL VADAI
PUFFS SANDWICHS WITH TUNA KEERAI VADAI
CROSSONTS CLUB SANDWICHES BONDA
MUFFINS HAM & BACONS -SARDINES
DINNER
ELABORATE DISHES OF CHINESE , INDIAN AND CONTINENTAL CUSINIE
INDIAN DINNER CONTINENTAL CHINESE
ALL TANDOOR DISHES FRIED FISH CHIPS BABY CORN PEPPERFRY
VARIETIES OF BRIYANI GRILLED LAMB CHOPS SLICED CHICKEN BELL PEPPER
ALL NON VEG DISHES GRILLED FISH CHINESE FRIED CHICKEN
ALL VEG DISHES ALL VARIETIES OF PIZZA ALL KIND OF FRIED RICE ,NOODLES
DESSERT
KESAR KULFI MALAI
GULOB JAMUN
CARROT HALWA
MILK SHAKES
12. COMMERCIAL OFFER
We are here along with offering our best monthly Rental of Rs 25000/ per Month for Café and
convenio Shop with six months Advance along plus maintenance.Rregard to consider our
proposal and we would be ready to launch the same from 1st April 2015
Person to be contacted
Mr. N.ARUN MOZHI
General Manager
Mob : 7299582424 and 9994156820
