2. Scope of Business
• Restaurant will be build with the consideration
of its expansion, as a profit build up, it will be
branched out.
• After it presence in many cities across
Pakistan, the objective will be revised in
consideration of converting it into a Hotel
chain.
3. Objective/Goals
• To be successful seafood restaurant by
offering variety of sea food and a pleasing
environment that would attract the target
market.
• To earn profit after 3 years by making
customers loyal.
• To be one of the best restaurants in Islamabad.
4. Mission
“To provide an outstanding cuisine and
impeccable service to real life aquatic décor
and ambiance”
11. SWOT Analysis
Strength
• We stand out as a unique alternative to fast
food and we offer consistently high-quality
food in distinctive atmosphere.
• We have assembled a team that embraces
different disciplines with expertise in all areas
of the business.
• We offer food and services no other restaurant
offers.
12. Weaknesses
• We haven’t established ourselves as a
reputable restaurant yet.
• All setup funds will need to come from loans
and investors.
• There are a lot of new hires to train and
organizational structure to learn.
13. Opportunity
• Increasing demand for open air dinning.
• Customers are becoming health-conscious; we
will introduce new food items for this
segment.
14. Threats
• La ocean will face competition from
competitors such as Red onion, cave,
Cinnamon, Wang Fu, Dynasty, Golden
Dragon.
15. Marketing plan
Pricing
• The prices of our products are 10% higher than normal
restaurants.
• plate of one fried fish will be charged Rs. 545. Our brochures
and menu list is given in the appendix.
• We are offering quality products, taste and a enlivening
environment.
16. Distribution
• Like every restaurant our services will be provided in house,
no home delivery system will be implemented.
• In order for people to enjoy our services they can call on our
number to make reservations .
• They can also come directly to the place and they will be
seated on the free table of their choice.
• For any additional information, customers can call on the
info/reservation line.
17. Promotion
• The advertising would be done through radio and print media
such as banners, posters, brochures etc.
• All these will be placed at various areas in Islamabad.
• Discount of 5-10% will be given to all people on the first day
or some exciting offers can be given to the customers.
• It will provide for variety of community involving activities
and recreational programs including:
Educating children about the aquatic life
Holding birthdays and other events like gigs and small parties.
18. Product forecasts
• Initially we have started with a limited sea food items. In the
future, food range will increase depending on the need and
demand of the customers.
• The size of the business is nominal that can accommodate 60-
80 people at a time.
19. Controls
• Add new products in to existing product line every month so
that it doesn’t become stagnant.
• Introduce variations into products every weekend in order to
attract more customers and offer variety.
• Use word of mouth to attract customers to the opening of the
restaurant, and build on it to attract further more customers.
21. Conclusion
• After research about the business and the
market in which we plan to launch the
business in and after that we have tried to
create this business plan for ensuring
maximum success.
