Nyu workshop

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Nyu workshop

  1. 1. WHERE DO PEOPLE LIVE ONLINE?
  2. 2. OWN YOUR BEAT
  3. 3. BUILD EXPERTISE
  4. 4. ENGAGE Favorite/ Like/ Reply
  5. 5. Own Your Beat + Build Expertise + Engage = TRUST
  6. 6. TWITTER
  7. 7. Build Lists
  8. 8. Write Awesome Tweets Interesting stat – Image – Be Blunt – Be Clear
  9. 9. Another Awesome Tweet 30X NORMAL RTs
  10. 10. Another Awesome Tweet
  11. 11. Fun Things Just Because UnicodeSpark Tweet
  12. 12. Pro Workflow Hootsuite Tweetdeck
  13. 13. FACEBOOK 34% 78%Follow a journo or news org Incidentally catch news
  14. 14. Privacy
  15. 15. Post Cool Stuff Also, helpful –> https://developers.facebook.com/ tools/debug
  16. 16. Reddit + Special Requests http://bit.ly/A mZamReddit
  17. 17. IMAGES
  18. 18. Basic Photoshop Alt: http://www.picmonkey.com/
  19. 19. Where to find good, free images • Government Flickr feeds • Getty Images • Unsplash.com • TheNounProject.com • Google Creative Commons Search • Paparazzi – not for images; good for cropping
  20. 20. Making Graphics
  21. 21. SOURCING/ STORY IDEAS 1)Twitter advanced search
  22. 22. SOURCING/ STORY IDEAS 2) Tweetdeck search Super powerful http://bit.ly/search-twitter-locales
  23. 23. SOURCING/ STORY IDEAS 3) Topsy Bottlenose
  24. 24. SOURCING/ STORY IDEAS 4)Facebook groups
  25. 25. SOURCING/ STORY IDEAS 5)Facebook search
  26. 26. SOURCING/ STORY IDEAS 6) Advanced Detection software
  27. 27. CALLOUTS http://bit.ly/pp-callouts
  28. 28. VERIFICATION Who originally uploaded this? Who are their friends or followers? How long as this account been active? When was it made? Where was it made? TIP: Always assume it’s fake
  29. 29. Twitter 1) Is the account real? 2) Build fact check lists in advance @antderosa suggests: Local law enforcement, reporters and news orgs National issue? Try government agencies and politicians
  30. 30. Images NOPE
  31. 31. Cool Tools • Google Streetview • Wolfram Alpha • Inspect Element
  32. 32. Handling Corrections
  33. 33. ANALYTICS 1) Tweetreach
  34. 34. ANALYTICS 2)Crowdbooster
  35. 35. ANALYTICS 3)Twitter ads
  36. 36. ANALYTICS 4)Bit.ly

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