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Ruby Sinreich  social network junkie, activist, nonprofit techie, web maven, Generation Xer, mother How to think like a ne...
Facebook  (& Meetup & Twitter & MySpace & Friendster & …) didn’t invent social networks http://www.flickr.com/photos/rbuci...
People  like  to do things together,  but we  don’t like  to be told what to do. So... how do you make a network into a &q...
<ul><li>I call it network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. social mark...
Five aspects of effective networks <ul><ul><li>Strong Social Ties </li></ul></ul><ul><ul><li>Common Story </li></ul></ul><...
1. Strong social ties <ul><ul><li>Personal relationships </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Aware...
Some of my networks
Some more of my networks
Relationships create networks Trust makes them stronger
2. Common story <ul><ul><li>Shared values  </li></ul></ul><ul><ul><li>Collective narrative </li></ul></ul>http://www.flick...
Being individuals… together www.friendsforpeace.org  &  www.sorryeverybody.com
Digg: collective editing
<ul><li>  </li></ul>Get  your network in place BEFORE you need it     “ In the week after Wilson's outburst, Miller had ra...
3. Dense communication grid <ul><ul><li>Online & offline </li></ul></ul><ul><ul><li>For example... </li></ul></ul><ul><ul>...
Blog -> community -> movement -> blog -> etc.
The community feeds itself <ul><li>Aggregators,  FriendFeed,  Buzz, etc. </li></ul>
Network structures http://www.webopedia.com/quick_ref/topologies.asp  hierarchical star/hub tree (hubs of hubs) ring mesh
4. A culture of sharing <ul><ul><li>Data, information </li></ul></ul><ul><ul><li>Skills & expertise </li></ul></ul><ul><ul...
Sharing knowledge
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5 aspects of effective networks in 5 minutes v2

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First draft of Ruby's talk for Ignite NTC 2011.

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5 aspects of effective networks in 5 minutes v2

  1. 1. Ruby Sinreich social network junkie, activist, nonprofit techie, web maven, Generation Xer, mother How to think like a network Download at slideshare.net/rubyji lotusmedia.org/5things
  2. 2. Facebook (& Meetup & Twitter & MySpace & Friendster & …) didn’t invent social networks http://www.flickr.com/photos/rbucich/3623885548 http://www.flickr.com/photos/cobalt/248044067/ http://www.flickr.com/photos/danielgreene/2951598183/
  3. 3. People like to do things together, but we don’t like to be told what to do. So... how do you make a network into a &quot;swarm?&quot; Facebook & Meetup & Twitter & Flickr & Foursquare & MySpace & Friendster & Orkut & … didn’t invent social networks
  4. 4. <ul><li>I call it network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. social marketing a.k.a. grassroots organizing </li></ul><ul><li>a.k.a. “Web 2.0” etc… </li></ul>
  5. 5. Five aspects of effective networks <ul><ul><li>Strong Social Ties </li></ul></ul><ul><ul><li>Common Story </li></ul></ul><ul><ul><li>Dense Communication Grid </li></ul></ul><ul><ul><li>Culture of Sharing </li></ul></ul><ul><ul><li>Network Awareness </li></ul></ul>
  6. 6. 1. Strong social ties <ul><ul><li>Personal relationships </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Awareness </li></ul></ul>http://www.flickr.com/photos/wwworks/1384954600/
  7. 7. Some of my networks
  8. 8. Some more of my networks
  9. 9. Relationships create networks Trust makes them stronger
  10. 10. 2. Common story <ul><ul><li>Shared values </li></ul></ul><ul><ul><li>Collective narrative </li></ul></ul>http://www.flickr.com/photos/kodomut/3616901846/
  11. 11. Being individuals… together www.friendsforpeace.org & www.sorryeverybody.com
  12. 12. Digg: collective editing
  13. 13. <ul><li>  </li></ul>Get your network in place BEFORE you need it     “ In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million.” - Wikipedia   “ The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst.” - Newsweek You lie!
  14. 14. 3. Dense communication grid <ul><ul><li>Online & offline </li></ul></ul><ul><ul><li>For example... </li></ul></ul><ul><ul><ul><li>Social networks </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>E-mail & SMS </li></ul></ul></ul><ul><ul><ul><li>Instant messaging </li></ul></ul></ul><ul><ul><ul><li>Phone </li></ul></ul></ul><ul><ul><ul><li>Face-to-face </li></ul></ul></ul>http://www.flickr.com/photos/eyeliam/2459357063/in/set-72157604852833873/
  15. 15. Blog -> community -> movement -> blog -> etc.
  16. 16. The community feeds itself <ul><li>Aggregators, FriendFeed, Buzz, etc. </li></ul>
  17. 17. Network structures http://www.webopedia.com/quick_ref/topologies.asp hierarchical star/hub tree (hubs of hubs) ring mesh
  18. 18. 4. A culture of sharing <ul><ul><li>Data, information </li></ul></ul><ul><ul><li>Skills & expertise </li></ul></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Links </li></ul></ul>http://www.flickr.com/photos/gemsling/338385210/
  19. 19. Sharing knowledge
  20. 20. Sharing skills & labor: open source software
  21. 21. Sharing information & action!
  22. 22. 5. Network awareness <ul><ul><li>Feeling like a member </li></ul></ul><ul><ul><li>Knowing what the network is for </li></ul></ul>http://www.flickr.com/photos/fiskfisk/492917705/
  23. 23. A global network for Burma
  24. 24. Flash mobs for fun & advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco” … and the Arab world’s “Twitter Revolution” still in progress…
  25. 25. Five aspects of effective networks <ul><ul><li>Strong Social Ties </li></ul></ul><ul><ul><li>Common Story </li></ul></ul><ul><ul><li>Dense Communication Grid </li></ul></ul><ul><ul><li>Shared Resources </li></ul></ul><ul><ul><li>Network Awareness </li></ul></ul>
  26. 26. 2. Common story 3. Dense grid 1. Social ties 5. Network awareness 4. Sharing
  27. 27. Whew! <ul><li>More examples, comments, ideas: </li></ul><ul><li>lotusmedia.org/5things </li></ul><ul><li>netcentriccampaigns.org </li></ul><ul><li>hastac.org/tag/networks </li></ul><ul><li>Contact me: e-mail = ruby@lotusmedia.org </li></ul><ul><li>Twitter = @ruby </li></ul><ul><li>Photo credits: </li></ul><ul><li>http://www.flickr.com/photos/wwworks/1384954600/ </li></ul><ul><li>http://www.flickr.com/photos/kodomut/3616901846/ </li></ul><ul><li>http://www.flickr.com/photos/eyeliam/2459357063/ </li></ul><ul><li>http://www.flickr.com/photos/gemsling/338385210/ </li></ul><ul><li>http://www.flickr.com/photos/fiskfisk/492917705/ </li></ul>

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