@DavidChris




Social
Media
Influence
2010

David
Christopher


Disclaimer: The views expressed in this
presentation are m...
My
CV…
                   @DavidChris




                   www.wordle.net




          www.stopthinksocial.com
@DavidChris




Introduc:on
to
slideshare





                      www.stopthinksocial.com
@DavidChris




   Social Media in Business:


   It’s just a bunch of
           tools right?

(Auto plays in presentatio...
Mr Bossman has heard Social Media is hip and cool.
“ Social Media is hip and cool.
                Blogs are Social Media.
                I must write a BLOG! ”




Mr Boss...
Mr Bossman starts a Blog.
2 weeks later…
“ Why is nobody in my team
                       responding ?
                   Social Media sucks! ”
           ts
5B l...
Another 2 weeks later…
“ Why is Social Media
                           not working for me? ”


           osts
1 0 Blog p
        en     ts
 0 c...
The Social Media Guru knows the answer…
…and explains it delicately to Mr Bossman.
“ Your approach is
                     wrong, wrong, wrong !!! ”

           osts
1 0 Blog p
         e     nts
  0 Comm
The Social Media Guru begins to explain that
      Social Media is not about tools…
“ Social Media is not
   about tools… ”
“ It’s about PEOPLE! ”
“ Have you heard of
    P.O.S.T ? ”
Mr Bossman begins to understand where he was going wrong…
…and begins to apply the P.O.S.T methodology to his problem.
“ A lot of my team do use
    Facebook in their
      personal lives. ”




            People
            Assess your cus...
“ I want my diverse team to share
  experiences, discuss ideas and
  support one another in an open
          environment....
“ I also want them to
think I am hip and cool. ”




          Objectives
          Decide what you want to accomplish
“ But this is a big change!
My team must be allowed to allocate
     time to make this work. ”




 Strategy
 Plan for how...
“ I need a SOCIAL
             BUSINESS COMMUNITY. ”




Technology
Decide which social technologies to use.
“ A social networking application
               would be perfect for this. ”




Technology
Decide which social technolog...
The IT department deploy a social networking application…
                      ……quickly.
And another 2 weeks later…
25 Posts
           nts
45 Comme
Mr Bossmans’ team are now collaborating better.
Mr Bossman is very happy.
However, Mr Bossman was not able to achieve all his objectives…
…his team still do not think he is hip or cool.
Social Media is about PEOPLE!
@DavidChris




       Written by David Christopher


     Graphic Design by Florin Postolache


Music by Harold Green (tw...
Crea*ng
The
Social
Workplace
                   @DavidChris




                                www.stopthinksocial.com
Crea*ng
The
Social
Workplace
                                               @DavidChris


 3 Learning Points:
   •  Social...
My
Contacts:
                                   @DavidChris




         stopthinksocial.com
         stopthinksocial.com/...
Social Media Influence 2010: David Christopher
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Social Media Influence 2010: David Christopher

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David Christopher is the founder of Stop Think Social and works for Oracle

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Social Media Influence 2010: David Christopher

  1. @DavidChris Social
Media
Influence
2010
 David
Christopher
 Disclaimer: The views expressed in this presentation are my own and do not necessarily reflect the views of Oracle. www.stopthinksocial.com
  2. My
CV…
 @DavidChris www.wordle.net www.stopthinksocial.com
  3. @DavidChris Introduc:on
to
slideshare
 www.stopthinksocial.com
  4. @DavidChris Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode) www.stopthinksocial.com
  5. Mr Bossman has heard Social Media is hip and cool.
  6. “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ” Mr Bossman
  7. Mr Bossman starts a Blog.
  8. 2 weeks later…
  9. “ Why is nobody in my team responding ? Social Media sucks! ” ts 5B log pos e nts 0 comm
  10. Another 2 weeks later…
  11. “ Why is Social Media not working for me? ” osts 1 0 Blog p en ts 0 comm Social Media Guru
  12. The Social Media Guru knows the answer…
  13. …and explains it delicately to Mr Bossman.
  14. “ Your approach is wrong, wrong, wrong !!! ” osts 1 0 Blog p e nts 0 Comm
  15. The Social Media Guru begins to explain that Social Media is not about tools…
  16. “ Social Media is not about tools… ”
  17. “ It’s about PEOPLE! ”
  18. “ Have you heard of P.O.S.T ? ”
  19. Mr Bossman begins to understand where he was going wrong…
  20. …and begins to apply the P.O.S.T methodology to his problem.
  21. “ A lot of my team do use Facebook in their personal lives. ” People Assess your customers’ activities
  22. “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ” Objectives Decide what you want to accomplish
  23. “ I also want them to think I am hip and cool. ” Objectives Decide what you want to accomplish
  24. “ But this is a big change! My team must be allowed to allocate time to make this work. ” Strategy Plan for how relationships with customers will change.
  25. “ I need a SOCIAL BUSINESS COMMUNITY. ” Technology Decide which social technologies to use.
  26. “ A social networking application would be perfect for this. ” Technology Decide which social technologies to use.
  27. The IT department deploy a social networking application… ……quickly.
  28. And another 2 weeks later…
  29. 25 Posts nts 45 Comme
  30. Mr Bossmans’ team are now collaborating better.
  31. Mr Bossman is very happy.
  32. However, Mr Bossman was not able to achieve all his objectives…
  33. …his team still do not think he is hip or cool.
  34. Social Media is about PEOPLE!
  35. @DavidChris Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777) www.stopthinksocial.com
  36. Crea*ng
The
Social
Workplace
 @DavidChris www.stopthinksocial.com
  37. Crea*ng
The
Social
Workplace
 @DavidChris 3 Learning Points: •  Social technologies enable the strategy, they don’t define it ! •  The “change in mindset” required should not be under-estimated •  Social Media is about PEOPLE… 5 Top Tips: •  Find the hook ! (reduce email by 50%?) •  Start small – Quick Win – BIG Impact •  Be CREATIVE •  Be PASSIONATE •  Stop! Think Social…. www.stopthinksocial.com
  38. My
Contacts:
 @DavidChris stopthinksocial.com stopthinksocial.com/twitter stopthinksocial.com/facebook stopthinksocial.com/linkedin stopthinksocial.com/disqus www.stopthinksocial.com

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