2017 February GrayReports - Demand Trends in Higher Education

2017 February GrayReports - Demand Trends in Higher Education
GRAYREPORTS Demand for Higher Education Programs www.GrayAssociates.com Results through February 2017
617.366.2838 www.GrayAssociates.com 2 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Who Is Gray? Program and Market Evaluation Data Employment Placement RatesStudent Inquiries Demographics Job Postings Programs Price ProjectsPlace §  Program Evaluation System §  Program profiles §  Program development §  City targeting §  Location selection §  Campus consolidation §  Price elasticity §  Price positioning §  Price optimization §  Business strategy §  Strategy implementation §  Acquisition analysis §  Complex analytics Advanced Analytics Predictive Models Geo-Analytics Clients: Higher Education Institutions and Stakeholders Competition Enhanced Crosswalks
617.366.2838 www.GrayAssociates.com 3 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  NHE: Benchmarking Institute 4.  Summary
617.366.2838 www.GrayAssociates.com 4 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiries (All Sources) We will share data from 2015, 2016 and 2017. §  GrayReports covers January 2012 through the present. §  We add between 600,000 and one million qualified inquiries to the dataset each month. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2015 2016 2017
617.366.2838 www.GrayAssociates.com 5 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2015 2016 2017 Overall Student Inquiries (All Sources) In 2017, inquiries have fallen by an average of 12% year-over-year. -12%
617.366.2838 www.GrayAssociates.com 6 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2015 2016 2017 Overall Student Inquiries (All Sources) In February, inquiry volumes dropped another 12%. -12% YoY
617.366.2838 www.GrayAssociates.com 7 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Definition Third party web sites attract students, who fill out inquiry forms. This inquiry data is sold to colleges.
617.366.2838 www.GrayAssociates.com 8 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External (or PPL) inquiries for higher education dropped an average of 15% in 2016. §  February inquiries fell 16% year-over-year. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2015 2016 2017 -16% YoY
617.366.2838 www.GrayAssociates.com 9 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiry: Definition Branded Inquiry: When potential students search for a school by name.
617.366.2838 www.GrayAssociates.com 10 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries For the third consecutive month, Branded inquiries fell. §  In 2016, the average monthly growth rate for Branded inquiries was 6%. §  But, Branded inquiries shrank 1% in December, 2% in January, and 5% in February. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2015 2016 2017 -5% YoY
617.366.2838 www.GrayAssociates.com 11 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 80 85 90 95 100 105 110 115 120 125 130 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) Inquiry to Application: Overall Conversion Rates In 2016, conversion rates seemed to be stabilizing above our 2014 baseline. §  Q3 2016 was 12% above the baseline last month and improved to 14% as more Q3 inquiries converted. §  Q4 2016 is already beating the baseline by 6% and will continue to improve as it matures. 1.  Applications are counted in the month in which the inquiry is received (i.e., an inquiry that is received in January and converts in March is counted as a January inquiry). Typically, the application rate will rise for three months or more after the month in which the inquiries were received. 2.  Total includes unknown source type. +6%
617.366.2838 www.GrayAssociates.com 12 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For November 2016 inquiries, total conversions fell 8% year-over-year. §  It now takes six months for conversions to fully mature. §  November’s 8% decline is a considerable improvement on the 16% drop in October 2016. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2015 2016 2017 -8% YoY Immature Months1
617.366.2838 www.GrayAssociates.com 13 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.55 2017 $45.41 $45.42 $- $- $- $- $- $- $- $- $- $- $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels Average Price for Pay-per-Inquiry Since December, the average price of an External inquiry has been over $45. §  For the first time in four months, the average price is down year-over-year; §  But, February 2016 was the highest average price in four years. Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI. -1%
617.366.2838 www.GrayAssociates.com 15 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2015 2016 2017 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeYear-over-year, inquiries for online programs were flat in 2016. +0.5%
617.366.2838 www.GrayAssociates.com 16 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2015 2016 2017 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeInquiries for online programs grew 13% in February. §  Online inquiries have now increased in seven of the last eight months. +13% YoY
617.366.2838 www.GrayAssociates.com 17 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online higher education programs increased 36% in November. §  This is the fourth consecutive increase in conversions. 0 2,000 4,000 6,000 8,000 10,000 12,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2015 2016 2017 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. +36% YoY Immature Months1
617.366.2838 www.GrayAssociates.com 18 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online higher education programs increased 36% in November. §  December and January have already passed last year’s levels and February should also. 0 2,000 4,000 6,000 8,000 10,000 12,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2015 2016 2017 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. Immature Months1
617.366.2838 www.GrayAssociates.com 19 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs Inquiries for on-campus academic programs are in free-fall. §  2016 fell short of year-ago levels by an average of 15%. §  January inquiries for on-campus higher education programs dropped 14%. §  In February, inquiries for on-campus programs plunged 19% year-over-year. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2015 2016 2017 -19% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 20 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for On-Campus Programs Conversions for on-campus programs fell 13% year-over-year in November. §  October conversions improved 2% this month, but still fell short year-over-year. §  The three immature months have a lot of ground to make up. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for On-Campus Programs All Programs and Award Levels 2015 2016 2017 -13% YOY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. Immature Months1
617.366.2838 www.GrayAssociates.com 22 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Degree – Trailing Three Months Post-Master’s certificate continued to be the fastest-growing award. §  Associate’s degrees also increased over the past quarter (3%). §  Lower-level degrees are now outperforming more advanced degrees. -22% -16% -10% -8% 3% 151% -40% -20% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% Master's degree Bachelor's degree Doctor's degree Undergraduate certificate Associate's degree Post-master's certificate Quarterly Change in Inquiries December through February YoY
617.366.2838 www.GrayAssociates.com 23 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel – Trailing Three Months Once again, Affiliate – PPC was the fastest-growing channel for student inquiries. §  Five different Branded inquiry channels grew in the most recent quarter. -72% -41% -40% -37% -18% -17% -9% -7% -5% -5% 2% 27% 27% 41% 82% 432% -100% 0% 100% 200% 300% 400% 500% PPC - Inbound Call: Branded Display: Branded Interactive: Branded PPL: External Social Media: Branded Referral: Branded Website: Branded Email: Branded All Other Internal: Branded Affiliate: External PPC: Branded Inbound Phone: Branded Organic: Branded Event: Branded Offline Media: Branded Affiliate - PPC: External Quarterly Change in Inquiries by Channel All Programs and Award Levels (December through February YoY) Branded External
617.366.2838 www.GrayAssociates.com 24 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel – Trailing Three Months Once again, Affiliate – PPC was the fastest-growing channel for student inquiries. §  Five different Branded inquiry channels grew in the most recent quarter. -72% -41% -40% -37% -18% -17% -9% -7% -5% -5% 2% 27% 27% 41% 82% 432% -100% 0% 100% 200% 300% 400% 500% PPC - Inbound Call: Branded Display: Branded Interactive: Branded PPL: External Social Media: Branded Referral: Branded Website: Branded Email: Branded All Other Internal: Branded Affiliate: External PPC: Branded Inbound Phone: Branded Organic: Branded Event: Branded Offline Media: Branded Affiliate - PPC: External Quarterly Change in Inquiries by Channel All Programs and Award Levels (December through February YoY) Branded External
617.366.2838 www.GrayAssociates.com 26 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Big 5 Programs: December Growth Inquiries for the Big Five shrank again. §  Medical Assisting performed the best, but dropped 17%. §  Registered Nursing, last month’s best performer at -9%, decreased 21%. §  Criminal Justice/Police Science was down 30%. §  The two business programs continued to drop the most, both down more than 35%. -17% -21% -30% -36% -38% -45% -40% -35% -30% -25% -20% -15% -10% -5% 0% Medical Assistant Registered Nursing Criminal Justice Business Admin: Associate's - Business Admin: Bachelor's + Five Largest Programs Since January 2012 Year-over-Year Change in February Inquiries 2017 YoY % Change
617.366.2838 www.GrayAssociates.com 27 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 280% 129% 119% 114% 91% -50% 0% 50% 100% 150% 200% 250% 300% Human Services Accounting and Business Counseling Psychology Medical Insurance Coding Electrical and Electronics Engineering The Fast 5 Programs Year-over-Year Change in February Inquiries 2017 YoY % Change The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth All five of the fastest-growing programs1 grew more than 90%. §  At 280%, Human Services grew the fastest for the fifth consecutive month. §  Second on the list, Accounting and Business grew nearly 130%. 1.  Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 28 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com -88% -70% -70% -68% -60% -100% -50% 0% Electrical, Electronic and Comm. Eng. Tech. Radiologic Technology Accounting and Finance Computer and Information Sciences, General. Criminal Justice/Safety Studies. The Slow 5 Programs Year-over-Year Change in February Inquiries 2017 YoY % Change The Slow 5 Programs: The Higher Education Programs with the Slowest Inquiry Growth All five of the slowest-growing big programs1 shrank more than 60%. §  Electronics Engineering was a fast-growing program, but the the Technician program is shrinking. §  Criminal Justice/Safety Studies is the only new program in the “Slow 5” this month. 1.  Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 29 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: The Big 5 Cities All of The Big 5 fell more than 10% year-over-year. §  Atlanta, the worst performer last month, performed the best this month. -22% -3% -15% -30% -28% -14% -15% -16% -18% -22% -40% -30% -20% -10% 0% 10% Atlanta, GA Philadelphia, PA New York, NY Los Angeles, CA Chicago, IL Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in December Inquiries 2016 YoY % Change 2017 YoY % Change Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
617.366.2838 www.GrayAssociates.com 31 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Demand Map Where are the top locations for jobs? Example: Human Services MSAs (Top 5 MSA) Count % of Total Location Quotient Demand Level Index New York-Newark-Jersey City 3,217 7.2% 0.9 Average Los Angeles-Long Beach-Anaheim 1,677 3.8% 0.9 Low Philadelphia-Camden-Wilmington 1,638 3.7% 1.1 Very High Chicago-Naperville-Elgin 1,534 3.5% 1.7 Average Washington-Arlington-Alexandria 1,427 3.2% 1.4 High Total (specified) 44,517 Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: 21-1093 Social and Human Service Assistants and 11-9151 Social and Community Service Managers (Data for 3/1/2016 to 2/28/2017)
617.366.2838 www.GrayAssociates.com 32 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com MSAs (Top 5 MSA) Count % of Total Location Quotient Demand Level Index New York-Newark-Jersey City 3,217 7.2% 0.9 Average Los Angeles-Long Beach-Anaheim 1,677 3.8% 0.9 Low Philadelphia-Camden-Wilmington 1,638 3.7% 1.1 Very High Chicago-Naperville-Elgin 1,534 3.5% 1.7 Average Washington-Arlington-Alexandria 1,427 3.2% 1.4 High Total (specified) 44,517 Job Postings: Demand Map Where are the top locations for jobs? Example: Human Services Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: 21-1093 Social and Human Service Assistants and 11-9151 Social and Community Service Managers (Data for 3/1/2016 to 2/28/2017)
617.366.2838 www.GrayAssociates.com 33 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Job Titles There is strong demand for Director-level specialists in Human Services. Job Titles (Top 10) Count % to Total Director of Rehabilita/on 2,677 5.2% Execu/ve Director 2,193 4.2% Director of Social Services 1,949 3.8% Case Manager 1,098 2.1% Social Services Assistant 709 1.4% Care Coordinator 687 1.3% Social Services Coordinator 567 1.1% Social Worker 516 1.0% Social Work Assistant 485 0.9% Nursing Home Administrator 421 0.8% Total 31,030 Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: 21-1093 Social and Human Service Assistants and 11-9151 Social and Community Service Managers (Data for 3/1/2016 to 2/28/2017)
617.366.2838 www.GrayAssociates.com 34 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Human Services Skill Clusters The Human Services skill clusters most commonly cited are related to health care. §  37% of the job postings mentioned people management. 14% 15% 16% 23% 23% 25% 25% 28% 30% 37% 0% 20% 40% 60% 80% 100% Health Care: General Medicine Industry Knowledge: Social Services Industry Knowledge Customer and Client Support: Basic Customer Service Information Technology: Microsoft Office and Productivity Tools Health Care: Medical Support Health Care: Mental and Behavioral Health Specialties Finance: Budget Management Health Care: Social Work Health Care: Advanced Patient Care Business: People Management Human Services Job Postings: Most-Frequently-Cited Skill Clusters Health Care Business Finance Other Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: 21-1093 Social and Human Service Assistants and 11-9151 Social and Community Service Managers (Data for 3/1/2016 to 2/28/2017)
617.366.2838 www.GrayAssociates.com 35 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Human Services Education (Minimum Advertised) Human Services job postings most frequently request Bachelor’s degrees. §  12% of the specified job postings advertised higher degrees. 17% 8% 63% 11% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% High school or vocational training Associate's degree Bachelor's degree Master's degree Doctoral degree Human Services Job Postings Most Frequently-Cited Skill Clusters Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: 21-1093 Social and Human Service Assistants and 11-9151 Social and Community Service Managers (Data for 3/1/2016 to 2/28/2017)
617.366.2838 www.GrayAssociates.com 36 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Human Services Job Postings: Employers During the past 12 months, The Mentor Network had over 1,000 job postings. 1,116 873 468 369 345 337 310 296 280 278 0 200 400 600 800 1,000 1,200 The Mentor Network Employer 2 Employer 3 Brookdale Senior Living Employer 5 Golden Living Centers Employer 7 Consulate Health Care HCR ManorCare Employer 10 Employers by Volume in Job Postings Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: 21-1093 Social and Human Service Assistants and 11-9151 Social and Community Service Managers (Data for 3/1/2016 to 2/28/2017)
Case Studies Lou Guthrie National Benchmarking Institute
PHYSICAL THERAPY ASSISTANT PROGRAM Full-time Faculty SCH/Fall SCH/ Spring Total SCH Salary Benefits Individual ROI Faculty Smith 107 85 192 110,418.95$ 44,830.10$ 18.2% Faculty Jones 119 310 429 92,979.22$ 37,749.56$ 48.2% Faculty Doe 110 94 204 44,560.12$ 18,091.41$ 47.9% Part-time Faculty None Totals 336 489 825 247,958.29$ 100,671.07$
SCH/Fall SCH/ Spring Total SCH Salary Benefits Salary + Benefits Totals 336 489 825 247,958.29$ 100,671.07$ $348,629.36 Tuition SCH $147 Tuition Revenue 121,275.00$ 348,629.36$ -$ -$ -$ 5,580.00$ 354,209.36$ 429.34$ (232,934.36)$ 34.24% Margin (Revenue - Costs) = ROI/% Efficiency (Revenue/Costs)= Faculty Costs Total Costs FT Overloads + Benefitcs Clinicals Adjunct +benefits Supplies Production Cost per SCH =
Criminal Justice F-‐T Faculty SCH/FallSCH/Spring Total SCH Salary Benefits Individual ROI Faculty 434 492 926 59,576.00$ 24,187.86$ 162.5% Faculty 312 384 696 36,210.00$ 14,701.26$ 201.0% P-‐T Faculty Adjunct 57 57 1,650.00$ 142.23$ 467.5% Adjunct 201 216 417 7,425.00$ 640.04$ 760.1% Adjunct 84 90 174 6,600.00$ 568.92$ 356.8% Totals 1088 1182 2270 111,461.00$ 40,240.30$ SCC Summary Data NCCBP Mean Tuition Revenue = SCH x $147.00 333,690.00$ Faculty Costs (Salary + Benefits) 151,701.30$ FT Overloads + benefits 7,008.91$ Other than Personnel (Supplies) $8,277.00 69% 31% 36% 64% 373 253 342 382 24/1 23/1 73.56$ 79.00$ 166,702.79$ 199.83% Percentage of SCH taught by FT Percentage of SCH taught by PT SCH taught by FT faculty SCH taught by PT faculty Student Faculty Ratio Instructional cost/SCH Margin (Revenue-‐Costs) = ROI/% Efficiency (Revenue/Costs) =
Criminal Justice
Cost & Productivity/Academic Divisions Quadrants
Cost & Productivity/Academic Divisions Quadrants
Conclusions §  Cost & Productivity measures are a key part of a program review §  Cost per SCH and Student/Faculty Ratios are the measures used to examine the efficiency of programs §  Benchmarking enhances the analysis by adding context §  Decisions should not be made based on cost alone §  Use analysis to balance programs/divisions, adjust teaching loads and class sizes, and make strategic decisions
Learn More about Benchmarking and Best Practices BenchmarkingInstitute.org Maria Harper- Marinick Michelle Asha Cooper Randy Swing
Keep up with the Benchmarking Institute and all of our projects by joining us on LinkedIn and following us on Twitter @EdBenchmark Join the National Higher Education Benchmarking Institute Group louguthrie@jccc.edu
617.366.2838 www.GrayAssociates.com 53 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Key Demand Trends and Observations §  Overall student inquiries are declining. §  But, Online is continuing to grow. ─  Inquiries for online programs grew 13% ─  Conversions are growing at least 36% year-over-year §  Rapid growth in Post-Master’s certificates continues. §  Human services continues to be the fastest-growing program. ─  The job market for the profession is healthy. ─  63% of jobs specifying an education level request a Bachelor’s degree. §  Gray has added new data to its services ─  Instructional Cost Index to help inform new program decisions ─  Brand Search to track the reach of your school’s brand
617.366.2838 www.GrayAssociates.com 54 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Questions and Contacts Please feel free to contact: Bob Atkins CEO Gray Associates, Inc. Bob.Atkins@GrayAssociates.com @Gray_Associates 617.366.2836
617.366.2838 www.GrayAssociates.com 55 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Webcast 3 of 4: Thursday, March 30th at 2:00 PM EST. Register at GrayAssociates.com Webcast Series: Best Practices in Program Portfolio Evaluation
617.366.2838 www.GrayAssociates.com 56 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Upcoming Gray Associates’ Webcast Please join us next month! April Webcast (March Results) Thursday, April 20th at 2:00 PM EDT

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2017 February GrayReports - Demand Trends in Higher Education