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2016 July GrayReports - Demand Trends in Higher Education

The downward trend in inquiries continued in July, but jobs are growing.
- Inquiry volumes fell 10% but branded and online grew.
- Conversions of April inquiries were down 22% YoY.
- Average inquiry prices dropped below $45.
- Higher degree levels continued to outperform.
- Social Media continues to be a strong channel.

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2016 July GrayReports - Demand Trends in Higher Education

  1. 1. GRAYREPORTS Demand for Higher Education Programs www.GrayAssociates.com Results through July 2016
  2. 2. 617.366.2838 www.GrayAssociates.com 2 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Today’s Presenters §  Bob Atkins – CEO at Gray Associates ─  Bob led Gray’s entry into the education industry and the development of Gray’s proprietary industry databases and service offerings. He has worked with all of Gray’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, and program strategy. He is an expert in business strategy, marketing, sales and high-tech distribution channels. He has helped AT&T, American Express, HP, IBM, and a number of higher education clients to develop growth strategies, enter new markets, and build their sales and channel organizations. He has also led efforts that have eliminated tens of millions of dollars in cost, particularly in sales and channel management. He is a published author, whose articles have appeared in the Wall Street Journal, Sales and Marketing Management, and other publications around the world. He received an MBA, with honors, from Harvard Business School and a BA, magna cum laude, from Harvard College. §  Amanda Opperman – Senior Institutional Effectiveness Specialist at Wonderlic ─  Amanda leads initiatives to help institutions with the achievement and measurement of outcomes, including assessment implementation and effectiveness planning. She began her career in the field of higher education as a Rhetoric & Writing Studies professor at San Diego State University. Most recently, she served as the Assistant Dean at California University of Management and Sciences. She has also served as Vice Chancellor at Southern States University and Academic Director at Hancock International College. ─  Amanda is currently writing her dissertation on the correlation of cognition and attainment of learning outcomes as part of her doctoral studies in the San Diego State University/Claremont Graduate University joint-PhD in Education. She also holds a B.A. and an M.A. in English Literature.
  3. 3. 617.366.2838 www.GrayAssociates.com 3 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Who Is Gray? GrayData Employment BLS/O*NET Placement Rates Gray Research Student Inquiries GrayReports Demographics US Census Job Postings CEB TalentNeuron Programs Price ProjectsPlace §  Program portfolio strategy §  Program Profiles §  Program development §  City targeting §  Location selection §  Campus consolidation §  Price elasticity §  Price positioning §  Price optimization §  Business strategy §  Strategy implementation §  Acquisition analysis §  Complex analytics Advanced Analytics Predictive Models Geo-Analytics Clients: Higher Education Institutions and Stakeholders Competition IPEDS+ Program Evaluation System §  Custom Scoring §  Scorecards -  By Program -  By Market -  100+ Markets -  1,000+ Programs Enhanced Crosswalks
  4. 4. 617.366.2838 www.GrayAssociates.com 4 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com What Is GrayReports? GrayReports tracks demand for higher education. §  Today’s webinar and monthly industry trend reports are free. §  Paid subscribers have online access to detailed data for their programs and markets. Over 48 million qualified inquiries January 2012 to the present Over 750,000 new inquiries in July 2016 Nearly 200 programs with over 10,000 inquiries Over 700 metro areas with over 10,000 inquiries
  5. 5. 617.366.2838 www.GrayAssociates.com 5 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  Job Postings 5.  Wonderlic - Measuring and Verifying Job Readiness 6.  Summary
  6. 6. 617.366.2838 www.GrayAssociates.com 6 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) We will share data from 2014, 2015, and 2016
  7. 7. 617.366.2838 www.GrayAssociates.com 7 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) Inquiries have decreased an average of 10% year-over-year in 2016. -10%
  8. 8. 617.366.2838 www.GrayAssociates.com 8 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) In July, inquiry volumes dropped 10% year-over-year. -10% YoY
  9. 9. 617.366.2838 www.GrayAssociates.com 9 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiries have increased almost every month this year. They jumped 11% in July. 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016 +11% YoY
  10. 10. 617.366.2838 www.GrayAssociates.com 10 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External inquiries have fallen every month this year, by an average of 15% year-over-year. §  In July, external inquiries fell 17%. -17% YoY 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2014 2015 2016
  11. 11. 617.366.2838 www.GrayAssociates.com 11 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry to Application: Overall Conversion Rates In 2014 and 2015, conversion rates were volatile. §  Since Q1 2014, quarterly rates have risen as little as 0% and as much as 21%. §  They appear to be stabilizing at Q1 2014 levels. §  Behind the scenes, Branded conversion rates are falling. Conversion rates for External inquiries are flat. 80 85 90 95 100 105 110 115 120 125 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 2.  Total includes unknown source type. +11% +21% +0% +4%
  12. 12. 617.366.2838 www.GrayAssociates.com 12 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For April inquiries, total student conversions crashed 22% year-over-year. §  This is the worst decline so far this year. §  Conversions of May inquiries have a lot of ground to make up to reach last year’s levels. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2014 2015 2016 -22% YoY Immature Months1
  13. 13. 617.366.2838 www.GrayAssociates.com 13 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.43 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.85 $42.47 $45.00 $44.48 $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels Average Price for Pay-per-Inquiry In July, the price of an external inquiry decreased 1% year-over-year. §  In the first six months of 2016, the average price for paid inquiries is up 2% year-over-year. Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI. -1%
  14. 14. 617.366.2838 www.GrayAssociates.com 14 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  Job Postings 5.  Wonderlic - Measuring and Verifying Job Readiness 6.  Summary
  15. 15. 617.366.2838 www.GrayAssociates.com 15 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeYear-to-date, inquiries for online programs have slipped 3% year-over-year. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016-3%
  16. 16. 617.366.2838 www.GrayAssociates.com 16 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeReversing the trend, June inquiries for online programs jumped 16% year-over-year. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 16% YoY
  17. 17. 617.366.2838 www.GrayAssociates.com 17 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online programs declined 16% in April. §  Conversions are taking longer, rising from three months to four or five. §  For example, March inquiries continued to convert; they are now up 7%. §  April results may improve as conversions continue to drift in. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2014 2015 2016 Immature Months1 -16% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  18. 18. 617.366.2838 www.GrayAssociates.com 18 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs In July, inquiries for on-campus higher-education programs dropped 26% year-over-year. §  The first six months of 2016 have all fallen below year-ago and 2014 levels. §  Year-over-year, inquiries for on-campus programs are down 14% so far this year. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -26% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  19. 19. 617.366.2838 www.GrayAssociates.com 19 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for On-Campus Programs Conversions for on-campus programs continued to decline—down 18% YoY in March. §  May, June and July are poised to beat last year. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -18% YOY Immature Months1 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  20. 20. 617.366.2838 www.GrayAssociates.com 20 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  Job Postings 5.  Wonderlic - Measuring and Verifying Job Readiness 6.  Summary
  21. 21. 617.366.2838 www.GrayAssociates.com 21 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: The Big 5 Cities Only one of The Big 5 cities grew year-over-year. §  Atlanta grew 3% in July. §  Los Angeles had the largest decline. -34% -17% -41% 6% -32% 3% -9% -14% -26% -31% -50% -40% -30% -20% -10% 0% 10% Atlanta, GA New York, NY Chicago, IL Philadelphia, PA Los Angeles, CA Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in July Inquiries 2015 YoY % Change2 2016 YoY % Change Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
  22. 22. 617.366.2838 www.GrayAssociates.com 22 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Big 5 Programs: June Growth Only one of The Big Five programs grew in June. §  Registered Nursing grew 5% year-over-year. §  Criminal Justice/Police Science remained flat. §  Medical Assistant dropped 11%. §  Business Administration dropped over 26% at the Bachelor’s and Associate’s levels. 5% 0% -11% -26% -36%-40% -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% Registered Nursing (ADN, BSN) Criminal Justice Medical Assistant Business Admin: Bachelor's + Business Admin: Associate's Five Largest Programs Since January 2012 Year-over-Year Change in July Inquiries 2016 YoY % Change
  23. 23. 617.366.2838 www.GrayAssociates.com 23 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com -88% -39% -3% -24% -82% 563% 384% 186% 108% 78% -100% 0% 100% 200% 300% 400% 500% 600% Counseling Psychology Public Administration Medical Insurance Coding Health Info./Medical Records Technology Computer Programming The Fast 5 Programs Year-over-Year Change in July Inquiries 2015 YoY % Change 2016 YoY % Change The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth Three new programs showed up in the five fastest-growing programs1. §  Four of the five programs increased over 100% in July2. §  Computer Programing and Counseling Psychology are both repeats from last month. 1.  Includes only the top 75 programs (ranked on total inquiry volume since January 2012). 2.  May reflect competitive marketing, or reporting by Gray’s data suppliers.
  24. 24. 617.366.2838 www.GrayAssociates.com 24 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com In addition to inquiries, a program evaluation requires data on competition, jobs, wages, and degree fit. Organizational Leadership: Philadelphia
  25. 25. 617.366.2838 www.GrayAssociates.com 25 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com In addition to inquiries, a program evaluation requires data on competition, jobs, wages, and degree fit. Organizational Leadership: Philadelphia
  26. 26. 617.366.2838 www.GrayAssociates.com 26 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com In addition to inquiries, a program evaluation requires data on competition, jobs, wages, and degree fit. Organizational Leadership: Philadelphia
  27. 27. 617.366.2838 www.GrayAssociates.com 27 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com -26% -19% -17% -8% -6% -5% -2% -1% 4% 16% -30% -20% -10% 0% 10% 20% Associate's External Campus Bachelor's Certificate Doctorate Master's Unknown Degree Online Branded Quarterly Change in Inquiries 2016/2015 (May to July) Inquiry Volumes by Category – Trailing Three Months Only Branded and Online Modality inquiries grew for the quarter. §  Higher degree levels continue to perform better, but they are now declining.
  28. 28. 617.366.2838 www.GrayAssociates.com 28 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel – Trailing Three Months For the most part, branded inquiry channels outperformed external inquiries. §  Social Media continued to be the fastest-growing channel. §  Five different branded inquiry channels grew in the most recent quarter. §  Two external channels grew year-over-year for this period. -60% -46% -39% -34% -27% -22% -19% -16% 4% 10% 22% 26% 77% 134% 396% -100% 0% 100% 200% 300% 400% 500% Branded: All Other Internal Branded: Display External: PPL Branded: Referral Branded: PPC - Inbound Call Branded: Offline Media Branded: Email Branded: Interactive External: Affiliate Branded: PPC Branded: Website Branded: Organic Branded: Inbound Phone External: Affiliate - PPC Branded: Social Media Quarterly Change in Inquiries by Channel All Programs and Award Levels (April through July YoY)
  29. 29. 617.366.2838 www.GrayAssociates.com 29 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  Job Postings 5.  Wonderlic - Measuring and Verifying Job Readiness 6.  Summary
  30. 30. 617.366.2838 www.GrayAssociates.com 30 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com NCES Cross Walks NCES crosswalks assume a tight link between program of study and occupation. §  NCES crosswalks a B.A. in English Language and Literature to just two occupations (SOCs). English Language and Literature, General CIP 23.0101 English Teachers SOC 25-1123 Secondary School Teachers SOC 25-2031 Source: National Center for Education Statistics: SOC 2010 mapped to CIP
  31. 31. 617.366.2838 www.GrayAssociates.com 31 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Reality: Loose Alignment, especially for Liberal Arts According to the U.S. Census, English majors are actually employed in over 400 SOCs, not two. 1 2 446 Source: U.S. Census Bureau; Gray analysis of over 2.0 million records - 50 100 150 200 250 300 350 400 450 500 CIPs (Programs) NCES Matched SOCs Actual Employment: SOCs Count of Programs and Occupations CIP 23.0101 English Language and Literature, General
  32. 32. 617.366.2838 www.GrayAssociates.com 32 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com What Do English Majors Do? Teach, go to law school, become CEOs…. $18,840 $22,480 $28,340 $29,700 $39,690 $42,380 $44,180 $44,290 $44,580 $45,520 $59,210 $60,450 $64,150 $65,290 $73,640 $0 $20,000 $40,000 $60,000 $80,000 Retail salespersons Other teachers and instructors Secretaries and administrative assistants First-line supervisors of retail sales workers Editors Writers and authors Elementary and middle school teachers Postsecondary teachers Librarians Secondary school teachers Miscellaneous managers Management analysts Education administrators Chief executives and legislators Lawyers, judges, and other judicial workers 25th-Percentile Annual Wage for Each Occupation Top 15 Occupations and Wages Program: BA in English
  33. 33. 617.366.2838 www.GrayAssociates.com 33 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Programs with the Fastest Job Postings Growth over the Trailing 12 Months Pharmacy Technician has the fastest growing job market with a 20% increase in job postings. §  Healthcare occupations grew the fastest, with six of the top fifteen programs. §  Nursing programs hold two of the top 15 slots: RN and LVN 6% 7% 7% 7% 7% 7% 8% 8% 9% 9% 15% 16% 16% 16% 20% 0% 5% 10% 15% 20% 25% Plumbing Applied Horticulture Medical Biller Computer Networking and Telecom Landscaping Computer and Information Systems Security Computer Engineering, General Licensed Practical/Vocational Nurse Painting Registered Nursing Pharmacy Criminal Justice Special Education Physical Therapy Pharmacy Technician Change in Job Postings By Program July 2015-July 2016 vs. Prior Year Year-Over-Year Change Healthcare Source: CEB TalentNeuron, Gray Analysis. National Job Postings by CIP Code. Includes only the top 100 programs based on job postings.
  34. 34. 617.366.2838 www.GrayAssociates.com 34 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Nursing: Competition for Jobs There are jobs for nurses…but hundreds of thousands of graduates compete for these jobs. §  48,000 students completed LVN programs §  86,000 students completed ADN programs §  131,000 students completed BSN programs 47,679 86,307 131,281 - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 LPN/LVN ADN BSN 2015 Nursing Completions How can 131,281 BSN graduates differentiate themselves?
  35. 35. 617.366.2838 www.GrayAssociates.com 35 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  Job Postings 5.  Wonderlic - Measuring and Verifying Job Readiness 6.  Summary
  36. 36. 36  Presentation © Wonderlic, Inc. 2016 Measuring and Verifying Job Readiness: Using competency-based digital badges to meet the hiring expectations of Allied Health employers
  37. 37. What is a competency? •  A competency is a specific kind of learning objective •  A competency is the capability to apply a set of related knowledge, skills, and abilities required to successfully perform critical work functions •  A competency can be measured through direct assessment: •  Direct assessment is based on an analysis of student behaviors in which they demonstrate how well they have mastered learning outcomes
  38. 38. §  Examples of Nursing competencies: ›  Perform first aid to immobilize fractures and control bleeding ›  Assist patients with range of motion exercises, using crutches and crutch gaits ›  Measure an infant's height, weight, and head circumference, and plot on growth chart What is a competency? cont.
  39. 39. §  Direct assessment items are: ›  Interactive ›  Competency-based ›  Scenario-based ›  Student-centered §  The best direct assessments are: ›  Employer-vetted ›  Third-party How can I measure a competency?
  40. 40. How can I measure a competency? cont.
  41. 41. 1.6% of employers agreed that local colleges provided them with credentials that clearly verified graduates’ knowledge and skills.” 8.2% of employers agreed that they find academic transcripts, grades, and GPAs to be highly reflective of students’ on-the-job skills.” How do employers verify competencies?
  42. 42. 83% of employers stated that they prefer digital badges over academic transcripts when making hiring decisions.” 86% of employers stated that they would encourage local educators to provide students with competency-based digital badges.” How do employers verify competencies?
  43. 43. §  Badges are digital icons awarded by institutions and/or organizations that signify accomplishments such as completion of a project, mastery of a skill, or marks of experience What is a digital badge?
  44. 44. Certified Nursing Assistant Seeking Employment Highly trained nursing assistant with a track record of professional behavior and exhibited critical thinking skills. I have earned credentials for being a team player and I have received recognition for my abilities in workplace communication. Please take some time to review my certifications below. By clicking on each, you can view the digital badges I have earned to verify my competency. Certified Nursing Assistant Extern Associate’s Degree, Nursing Assistant 2016
  45. 45. Certified Nursing Assistant Seeking Employment Highly trained nursing assistant with a track record of professional behavior and exhibited critical thinking skills. I have earned credentials for being a team player and I have received recognition for my abilities in workplace communication. Please take some time to review my credentials below. By clicking on the This Nursing Assistant badge was awarded for demonstrated competency in Basic Phlebotomy based on the criteria below:
  46. 46. This Nursing Assistant badge was awarded for demonstrated competency in Basic Phlebotomy based on the criteria below:
  47. 47. 617.366.2838 www.GrayAssociates.com 48 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  Job Postings 5.  Wonderlic - Measuring and Verifying Job Readiness 6.  Summary
  48. 48. 617.366.2838 www.GrayAssociates.com 49 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Key Demand Trends and Observations The downward trend in inquiries continued in July, but jobs are growing. §  Inquiry volumes fell 10% but branded and online grew. §  Conversions of April inquiries were down 22% YoY. §  Average inquiry prices dropped below $45. §  Higher degree levels continued to outperform. §  Social Media continues to be a strong channel. §  Better data and systems are available to support your decisions. ─  Where to focus your marketing—by program and market ─  What careers to focus on ─  What programs to Stop, Start, Sustain or Grow
  49. 49. 617.366.2838 www.GrayAssociates.com 50 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Questions and Contacts Please feel free to contact: Bob Atkins CEO Gray Associates, Inc. Bob.Atkins@GrayAssociates.com @Gray_Associates 617.366.2836 Amanda Opperman Senior Institutional Effectiveness Specialist Wonderlic Amanda.Opperman@Wonderlic.com @SpecialOppsEdu
  50. 50. 617.366.2838 www.GrayAssociates.com 51 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Upcoming Gray Associates’ Webcast Please join us next month! September Webcast (August Results) Thursday, September 22nd at 2:00 PM EDT

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