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2016 May GrayReports - Demand Trends in Higher Education

June (6/16) Webinar: What Employers and Students Want from Higher Education.

WANTED Analytics (now a part of CEB) joined Gray Associates to provide an in-depth look at the current job market for graduates of higher education programs. WANTED has gathered and stored more than 1 billion records documenting labor demand from approximately 25,000 online sources. In tandem with GrayReports - Inquiry Trends, we are able to unveil the most recent trends in higher education–what programs students want and what graduates are most likely to get hired.

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2016 May GrayReports - Demand Trends in Higher Education

  1. 1. GRAYREPORTS Demand for Higher Education Programs www.GrayAssociates.com Results through May 2016
  2. 2. 617.366.2838 www.GrayAssociates.com 2 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Who Is Gray? GrayData Employment BLS/O*NET Placement Rates Gray Research Student Inquiries GrayReports Demographics US Census Job Postings CEB TalentNeuron Students Programs StrategyLocations §  Segment selection §  Price elasticity §  Market share §  City targeting §  Location selection §  Consolidation §  Program selection §  Program development §  Market reports §  Business strategy §  Strategy implementation §  Pricing Advanced Analytics Predictive Models Geo-Analytics Clients: Higher Education Institutions and Stakeholders Competition IPEDS+ Program Evaluation System §  Custom Scoring §  Scorecards -  By Program -  By Market -  100+ Markets -  1,000+ Programs Enhanced Crosswalks
  3. 3. 617.366.2838 www.GrayAssociates.com 3 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com What Is GrayReports? GrayReports tracks demand for higher education. §  Today’s webinar and monthly industry trend reports are free. §  Paid subscribers have online access to detailed data for their programs and markets. Over 45 million qualified inquiries January 2012 to the present Over 700,000 new inquiries in May 2016 Nearly 200 programs with over 10,000 inquiries Over 700 metro areas with over 10,000 inquiries
  4. 4. 617.366.2838 www.GrayAssociates.com 4 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  CEB TalentNeuron 5.  Summary
  5. 5. 617.366.2838 www.GrayAssociates.com 5 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) Overall inquiry volumes have dropped every month in 2016.
  6. 6. 617.366.2838 www.GrayAssociates.com 6 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) Overall inquiry volumes have dropped every month in 2016. §  The average monthly decline has been 11%. -11%
  7. 7. 617.366.2838 www.GrayAssociates.com 7 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) Overall inquiry volumes for higher education have been sinking 11% year-over-year. §  Inquiries have decreased every month in 2016. §  This month is in-line with the average monthly drop of 11%. -11% YoY
  8. 8. 617.366.2838 www.GrayAssociates.com 8 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiry volumes have been volatile in 2016. 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016
  9. 9. 617.366.2838 www.GrayAssociates.com 9 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiry volumes have been volatile in 2016. §  In January and February, they rose 4% year-over-year. 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016 +4%
  10. 10. 617.366.2838 www.GrayAssociates.com 10 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiry volumes have been volatile in 2016. §  In January and February, they rose 4% year-over-year. §  In March and April, they fell 10% year over year. 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016 +4% -10%
  11. 11. 617.366.2838 www.GrayAssociates.com 11 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiry volumes have been volatile in 2016. §  In January and February, they rose 4% year-over-year. §  In March and April, they fell 10% year over year. §  In May, they inched up 4%. 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016 +4% YoY +4% -10%
  12. 12. 617.366.2838 www.GrayAssociates.com 12 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External inquiries have fallen every month this year, by an average of 13% year-over-year. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2014 2015 2016 -13%
  13. 13. 617.366.2838 www.GrayAssociates.com 13 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External inquiries have fallen every month this year, by an average of 13% year-over-year. §  In May, external inquiries crashed 16%. §  This was the lowest monthly volume in 2016. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2014 2015 2016 -16% YoY
  14. 14. 617.366.2838 www.GrayAssociates.com 14 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry to Application: Overall Conversion Rates In 2014 and 2015, conversion rates were volatile. §  Since Q1 2014, quarterly rates have risen as little as 0% and as much as 20%. 80 85 90 95 100 105 110 115 120 125 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Jan-16 Feb-16 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 2.  Total includes unknown source type. +11% +20% +0%
  15. 15. 617.366.2838 www.GrayAssociates.com 15 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry to Application: Overall Conversion Rates In 2014 and 2015, conversion rates were volatile. §  Since Q1 2014, quarterly rates have risen as much as 20%. §  Since Q4 2015, results have been more stable and consistent with Q1 2014. 80 85 90 95 100 105 110 115 120 125 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Jan-16 Feb-16 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 2.  Total includes unknown source type. 0 to 5%
  16. 16. 617.366.2838 www.GrayAssociates.com 16 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For February inquiries, total student conversions inched down 3% year-over-year. §  This came in close to last year’s number and is better than the decline we saw in January. §  Conversions of March inquiries have a lot of ground to make up to reach last year’s levels. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2014 2015 2016 -3% YoY
  17. 17. 617.366.2838 www.GrayAssociates.com 17 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For February inquiries, total student conversions inched down 3% year-over-year. §  This came in close to last year’s number and is better than the decline we saw in January. §  Conversions of March inquiries have a lot of ground to make up to reach last year’s levels. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2014 2015 2016 -3% YoY Immature Months1
  18. 18. 617.366.2838 www.GrayAssociates.com 18 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Average Price for Pay-per-Inquiry The price of an external inquiry decreased 3% year-over-year. §  This was the first decrease in the average price in 2016. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.43 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.89 $42.70 $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels +3% Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.
  19. 19. 617.366.2838 www.GrayAssociates.com 19 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.43 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.89 $42.70 $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels Average Price for Pay-per-Inquiry The price of an external inquiry decreased 3% year-over-year and 5% month-over-month. §  This was the first decrease in the average price in 2016. Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI. -3%
  20. 20. 617.366.2838 www.GrayAssociates.com 20 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  CEB TalentNeuron 5.  Summary
  21. 21. 617.366.2838 www.GrayAssociates.com 21 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeInquiries for online programs have been falling an average of 8% year-over-year. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 -8%
  22. 22. 617.366.2838 www.GrayAssociates.com 22 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeInquiries for online programs have risen month-over-month for three months. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016
  23. 23. 617.366.2838 www.GrayAssociates.com 23 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeIn May, inquiries for online programs finally beat 2015, by 3% year-over-year . 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 +3% YoY
  24. 24. 617.366.2838 www.GrayAssociates.com 24 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online programs fell 9% in February. §  This was the second consecutive decline after a five month streak of conversion growth. ─  However, conversions of March inquiries look like they will pass year-before levels. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2014 2015 2016 Immature Months1 -9% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  25. 25. 617.366.2838 www.GrayAssociates.com 25 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs Student inquiries for on-campus higher education programs dropped 11% year-over-year. §  All five months so far in 2016 have fallen below year-ago and 2014 levels. §  Four of the five months, including May, have seen double-digit percentage decreases year-over-year. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -11% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  26. 26. 617.366.2838 www.GrayAssociates.com 26 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for On-Campus Programs Conversions for on-campus programs continued to decline—down 22% YoY in February. §  Inquiries from the past three months look more promising to reach last year’s conversion levels. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -22% YOY Immature Months1 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  27. 27. 617.366.2838 www.GrayAssociates.com 27 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  CEB TalentNeuron 5.  Summary
  28. 28. 617.366.2838 www.GrayAssociates.com 28 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Big 5 Programs: May Growth Only one of The Big Five programs grew in May. §  Registered Nursing grew 17% year-over-year. §  Criminal Justice/Police Science was flat. §  Medical Assistant and Administrative Assistant continued to fall. 17% 0% -16% -19% -24% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15% 20% Registered Nursing (ADN, BSN) Criminal Justice Business Admin: Associate Business Admin: Bachelors+ Medical Assistant Five Largest Programs Since January 2012 Year-over-Year Change in May Inquiries 2016 YoY % Change
  29. 29. 617.366.2838 www.GrayAssociates.com 29 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0% 52% 63% 484% 100% 86% 84% 65% -50% 50% 150% 250% 350% 450% 550% Psychology Counseling Welding Computer Programming Music General Health Information/ Medical Records The Fast 5 Year-over-Year Change in May Inquiries 2015 YoY % Change 2016 YoY % Change The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth Two new programs showed up in the five fastest growing programs. §  Counseling Psychology grabbed the top spot2 . §  The other four programs grew more than 65% in May. 1.  Includes only the top 75 programs (ranked on total inquiry volume since January 2012). 2.  May reflect competitive marketing, or reporting by Gray’s data suppliers.
  30. 30. 617.366.2838 www.GrayAssociates.com 30 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Fast 5 Programs: Change in New Job Postings Student Demand and job growth are often out of synch. 7% -22% 0% -14% 8% -30% -10% 10% 30% Counseling Psychology Welding Computer Programming Music, General Health Information/Medical Records The Fast 5 Year-over-Year Change in New Job Postings April to March
  31. 31. 617.366.2838 www.GrayAssociates.com 31 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: The Big 5 Cities Only one of The Big 5 cities grew year-over-year. §  Philadelphia grew 2% in May. §  Once again, Chicago had the largest decline. -24% -14% -29% -12% -29% 2% -15% -21% -31% -35% -40% -30% -20% -10% 0% 10% Philadelphia, PA New York, NY Los Angeles, CA Atlanta, GA Chicago, IL Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in May Inquiries 2015 YoY % Change2 2016 YoY % Change Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
  32. 32. 617.366.2838 www.GrayAssociates.com 32 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Registered Nursing in Philadelphia
  33. 33. 617.366.2838 www.GrayAssociates.com 33 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Top Programs in Philadelphia
  34. 34. 617.366.2838 www.GrayAssociates.com 34 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Computer Support Specialist: Most Frequently Requested Skills United States C/C++ Microsoft Windows Azure Graphical User Interface design Multilingual Maintenance repairs HP Service Manager Reverse logistics Microsoft Hyper-V Server VMware vSphere Amazon Web Services ServiceNow Time and attendance Unit testing Software as a Service Oracle Solaris N-tier application architecture Barcode Pharmacy Benefit Management Claims processing administration and management Microsoft SQL Server Reporting Services Bilingual Requirements gathering Production support Functional specifications Lightweight Directory Access Protocol System architecture PBX telephone exchange Philadelphia Bilingual Systems Development Life Cycle Cloud Computing ServiceNow Atlassian JIRA Web services Software as a Service Microsoft Office Visio JavaScript IBM Lotus Notes Python Business Systems System administration Technical support Microsoft Forefront VMware vSphere RIM Blackberry Practical Extraction and Reporting Language PBX telephone exchange Relational Database Management System Business insights Salesforce CRM SFDC C-sharp Enterprise Resource Planning Software Systems Integration Wide Area Network Hypertext markup language Source: CEB TalentNeuron
  35. 35. 617.366.2838 www.GrayAssociates.com 35 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com -33% -25% -14% -10% -9% -6% -4% -3% 1% 6% -40% -30% -20% -10% 0% 10% Unknown Degree Associate's External Certificate Campus Branded Online Doctorate Master's Bachelor's Quarterly Change in Inquiries 2014/2015 vs. 2015/2016 (March – May) Inquiry Volumes by Category – Trailing 3 Months Quarterly inquiries for higher-level degrees continued to grow. §  Doctorate inquiries are the only exception as they were down 3%. §  Once again, internal inquiries declined. §  For the quarter, both on-campus and online programs fell.
  36. 36. 617.366.2838 www.GrayAssociates.com 36 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel - Trailing 3 Months For the most part, branded inquiry channels outperformed external inquiries. §  Social Media continued to be the fastest-growing channel. §  Three different branded inquiry channels grew in May. §  Unlike recent months an external channel grew year-over-year for this time period. -72% -42% -42% -33% -15% -14% -14% -11% -8% -6% 3% 5% 26% 42% 54% -80% -60% -40% -20% 0% 20% 40% 60% 80% Display: Branded Offline Media: Branded Email: Branded Referral: Branded Affiliate: External All Other Internal: Branded PPL: External PPC: Branded Inbound Phone: Branded Interactive: Branded Website: Branded Affiliate - PPC: External PPC - Inbound Call: Branded Organic: Branded Social Media: Branded Quarterly Change in Inquiries by Channel All Programs and Award Levels (March – May, YoY)
  37. 37. 617.366.2838 www.GrayAssociates.com 37 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  CEB TalentNeuron 5.  Summary
  38. 38. CEB TalentNeuron™
  39. 39. 39 Who We Are
  40. 40. 40 What Is TalentNeuron Recruit? Data  Warehouse:  1+  Billion  "Talent  Records"   Data  from  Parker  Spiders  passes   through  the  "Puller"  systems  to   ensure  consistency  of  data  quality   and  to  supplement  data  from   websites  with  third-­‐party   enhancements  (BLS,  US  Census).   "Parker"  is  a  scalable  system   designed  to  create,  test,  and   deploy  thousands  of  soKware   spiders  to  collect  specific  data   elements  from  diverse  job   boards  and  corporate  websites.   Models  calculate  Hiring  Scale,   Average  PosRng  DuraRon,  Year-­‐ Over-­‐Year  Volumes,  Hiring  Spikes   and  many,  many  other  metrics   using  state-­‐of-­‐the-­‐art  servers   and  technologies.   SaaS:  AnalyRcs  dashboard.   Public  API:  Talent   Management  plaWorms  /  job   boards.  Customized  Report   Scheduler  to  generate  daily  or   weekly  feeds.   "Parker"     Data  Acquisi0on   "Puller"   Data  Transforma0on   "Delivery"   Online  web  interface   "Tolkien"   Product  Crea0on   Distribute  to  Thousands   of  Users  per  Day   Serve  On-­‐Demand,   Real-­‐Time  Analysis   Filter  40  Mil.  Records  /   Week  to  17  Mil.  Clean  Records   Aggregate  from   25,000  Sources  of  Data  
  41. 41. 41 How Education Clients Use Our Data •  Dozens of colleges, university and for profit education corporations utilize our real time labor data to mark smarter, faster decisions •  The analytics platform is used by Curriculum Developers to help determine that Skills and Certifications most in demand by Employers in the area •  Counselors use analytics to match students skills, certifications and desired job titles to see what employers are hiring, by location, and if students need to “skill up” based on employer’s most requested skills •  Analyzing growing employer demand, by occupations, allows educational entities the ability to evaluate where to expand campus locations or open up new campuses •  The use of TalentNeuron’s API or data feed matches student’s skills and certifications to available job postings within the college or universities student portal
  42. 42. 42 TalentNeuron API - Matching Students to Careers Within  the  Pearson/Acclaim  student  portal,  once  professional  skills  or  “badges”  are  earned,   students  can  click  the  skill  tags  that  they’ve  achieved  and  quickly  see  where  their  career  could  go   by  viewing  acRve  job  posRngs  by  job  Rtle,  by  locaRon,  by  Employer  name  and  a  host  of  other  data   points  
  43. 43. 43 The TalentNeuron Dashboard View real time labor data with surgical precision - the web based platform
  44. 44. 44 Medical Assistants in Atlanta – The Complete Demand Picture
  45. 45. 45 Medical Assistants – View Employer Demand by Metro Area
  46. 46. 46 University Graduates Migration Analysis
  47. 47. 617.366.2838 www.GrayAssociates.com 47 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  National Inquiry and Conversion Trends 2.  Inquiries and Conversions: Online vs. On-Campus Programs 3.  Views by Program and Segment 4.  CEB TalentNeuron 5.  Summary
  48. 48. 617.366.2838 www.GrayAssociates.com 48 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Key Demand Trends and Observations May generally underperformed, but we finally saw some positives. §  Inquiry volumes fell 10%. ─  On-campus down 11% §  However, we saw some bright spots this month. ─  Branded grew 4% ─  Online grew 3% §  Conversions of February inquiries were down 3% YoY. ─  It is too early to tell if March of 2016 will reach last year’s levels. §  Average price reached its lowest level since 2014. §  Higher degree levels continue to outperform; Associate’s programs lag. §  Job posting data is a valuable addition to employment analysis. §  Better data and systems are available to support your decisions. ─  Where to focus your marketing—by program and market ─  What programs to Stop, Start, Sustain or Grow
  49. 49. 617.366.2838 www.GrayAssociates.com 49 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Questions and Contacts Please feel free to contact: Bob Atkins CEO Gray Associates, Inc. Bob.Atkins@GrayAssociates.com @Gray_Associates 617.366.2836
  50. 50. 617.366.2838 www.GrayAssociates.com 50 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Upcoming Gray Associates’ Webinars Please join us next month! July Webinar (June Results) Thursday, July 21st at 2:00 PM EDT

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June (6/16) Webinar: What Employers and Students Want from Higher Education. WANTED Analytics (now a part of CEB) joined Gray Associates to provide an in-depth look at the current job market for graduates of higher education programs. WANTED has gathered and stored more than 1 billion records documenting labor demand from approximately 25,000 online sources. In tandem with GrayReports - Inquiry Trends, we are able to unveil the most recent trends in higher education–what programs students want and what graduates are most likely to get hired.

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