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2016 November GrayReports - Demand Trends in Higher Education

Key Demand Trends and Observations
- Overall, student demand continued to fall 8-9%.
- Inquiries and conversions for online programs are growing.
- Inquiry growth for graduate programs has reversed.
- Job postings for all degree levels are up – except for Bachelor's degrees.
- Healthcare and IT dominate the growth in job postings.

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2016 November GrayReports - Demand Trends in Higher Education

  1. 1. GRAYREPORTS Demand for Higher Education Programs www.GrayAssociates.com Results through November 2016
  2. 2. 617.366.2838 www.GrayAssociates.com 2 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Who Is Gray? Program and Market Evaluation Data Employment BLS/O*NET Placement Rates Gray Research Student Inquiries GrayReports Demographics US Census Job Postings CEB TalentNeuron Programs Price ProjectsPlace §  Program portfolio strategy §  Program profiles §  Program development §  City targeting §  Location selection §  Campus consolidation §  Price elasticity §  Price positioning §  Price optimization §  Business strategy §  Strategy implementation §  Acquisition analysis §  Complex analytics Advanced Analytics Predictive Models Geo-Analytics Clients: Higher Education Institutions and Stakeholders Competition IPEDS+ Gray’s Program Evaluation System is available as an SaaS solution. Enhanced Crosswalks
  3. 3. 617.366.2838 www.GrayAssociates.com 3 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Strategies for Developing New Academic Programs: January 18 -20, 2017 – San Diego, CA Gray will be presenting at the AI conference in San Diego on January 18-20. Learn the art and science of selecting new academic programs. You will walk through a set of criteria that should guide your decisions on which programs to Start. You will leave this event better able to assess the potential for a new academic program, including: §  Fit with your institutional mission and goals §  Operational feasibility given your capacity and resources §  Prospective student enrollment §  Internal support to get it up and running §  Profitability and impact resulting from failure For more information, please visit: www.AcademicImpressions.com Strategies for Developing New Academic Programs January 18-20, San Diego, CA
  4. 4. 617.366.2838 www.GrayAssociates.com 4 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Inquiry and Conversion Trends: 1.  National 2.  Online and On-Campus 3.  Degree and Channel 2.  Integrated View of Student and Employer Demand: 1.  City and Program 2.  Job Posting Trends 3.  Summary
  5. 5. 617.366.2838 www.GrayAssociates.com 5 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiries (All Sources) We will share data from 2014, 2015, and 2016. §  GrayReports covers January 2012 through the present. §  We add between 600,000 to 1 million qualified inquires to the dataset each month. 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016
  6. 6. 617.366.2838 www.GrayAssociates.com 6 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) Inquiries have decreased an average of 9% year-over-year in 2016. -9%
  7. 7. 617.366.2838 www.GrayAssociates.com 7 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2014 2015 2016 Overall Student Inquiries (All Sources) In November, inquiry volumes decreased 8%. -8% YoY
  8. 8. 617.366.2838 www.GrayAssociates.com 8 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries Branded inquiries are up for the seventh consecutive month. §  The average monthly growth rate for branded inquiries in 2016 is 7%. §  In November, branded inquiries grew 5%. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2014 2015 2016 +5% YoY
  9. 9. 617.366.2838 www.GrayAssociates.com 9 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External (or PPL) inquiries for higher education have dropped an average of 15% in 2016. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2014 2015 2016 -15%
  10. 10. 617.366.2838 www.GrayAssociates.com 10 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results In November, external inquiries fell 14%, roughly in-line with the year-to-date average. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2014 2015 2016 -14% YoY
  11. 11. 617.366.2838 www.GrayAssociates.com 11 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry to Application: Overall Conversion Rates In 2014 and 2015, conversion rates were volatile. §  In 2014 and 2015, quarterly rates rose as little as 1% and as much as 22%. 80 85 90 95 100 105 110 115 120 125 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 2.  Total includes unknown source type. +11% +22% +1%
  12. 12. 617.366.2838 www.GrayAssociates.com 12 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 80 85 90 95 100 105 110 115 120 125 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) Inquiry to Application: Overall Conversion Rates In 2016, conversion rates seem to be stabilizing, close to 2014 levels. §  Q3 2016 is not fully matured and is already greater than last quarter and 7% above the Q1 2014 level. §  Rates may be stabilizing 5-10% above our baseline. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 2.  Total includes unknown source type. +7%
  13. 13. 617.366.2838 www.GrayAssociates.com 13 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For August inquiries, total conversions fell 13% year-over-year. §  This is the highest volume of conversions since January of this year. §  It now takes six months for conversions to fully mature, so the 13% gap should narrow. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. Immature Months1 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2014 2015 2016 -13% YoY
  14. 14. 617.366.2838 www.GrayAssociates.com 14 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.43 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.92 $- $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels Average Price for Pay-per-Inquiry The average price of an External inquiry has been fairly stable. §  Prices peaked in February at $45.91 and have fallen over $1.00 since then. §  So far in 2016, the average price for paid inquiries has risen just 1.2% year-over-year. Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI. +0.6%
  15. 15. 617.366.2838 www.GrayAssociates.com 15 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Inquiry and Conversion Trends: 1.  National 2.  Online and On-Campus 3.  Degree and Channel 2.  Integrated View of Student and Employer Demand: 1.  City and Program 2.  Job Posting Trends 3.  Summary
  16. 16. 617.366.2838 www.GrayAssociates.com 16 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeYear-to-date, inquiries for online programs are flat year-over-year. +0.1%
  17. 17. 617.366.2838 www.GrayAssociates.com 17 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2014 2015 2016 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeAfter a drop in October, inquiries for online programs grew 5%. §  Growth is particularly impressive since November grew over 40% last year. §  Online inquiries have now increased in four of the last five months. +5% YoY
  18. 18. 617.366.2838 www.GrayAssociates.com 18 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online higher education programs increased 10% in August. §  This is the first increase since March of this year. §  September has already surpassed year-ago levels with another month to mature. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2014 2015 2016 Immature Months1 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. +10% YoY
  19. 19. 617.366.2838 www.GrayAssociates.com 19 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs The negative trend in inquiries for on-campus academic programs in higher education continues. §  The first eleven months of 2016 have fallen short of year-ago levels by an average of 15%. §  In November, inquiries for on-campus higher-education programs dropped 12% year-over-year. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -12% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  20. 20. 617.366.2838 www.GrayAssociates.com 20 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for On-Campus Programs Conversions for on-campus programs fell 7% YoY in August. §  May, June and July each closed the gap by about 1%. §  September still has a large gap to make up before maturing. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for On-Campus Programs All Programs and Award Levels 2014 2015 2016 -7% YOY Immature Months1 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
  21. 21. 617.366.2838 www.GrayAssociates.com 21 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Inquiry and Conversion Trends: 1.  National 2.  Online and On-Campus 3.  Degree and Channel 2.  Integrated View of Student and Employer Demand: 1.  City and Program 2.  Job Posting Trends 3.  Summary
  22. 22. 617.366.2838 www.GrayAssociates.com 22 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Degree – Trailing Three Months Post-Master’s certificates continued to be the fastest-growing degree. §  Surprisingly, other higher-level degrees (Doctor’s and Master’s) are on the decline. -17% -12% -12% -3% -1% 65% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% Master's degree Bachelor's degree Doctor's degree Associate's degree Undergraduate certificate Post-master's certificate Quarterly Change in Inquiries 2016/2015 (September through November)
  23. 23. 617.366.2838 www.GrayAssociates.com 23 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel – Trailing Three Months Last month, Affiliate – PPC was the fastest-growing channel for student inquiries. §  Six different Branded inquiry channels grew in the most recent quarter. -64% -43% -37% -34% -30% -12% -2% 2% 16% 25% 29% 32% 59% 61% 301% -100% -50% 0% 50% 100% 150% 200% 250% 300% 350% PPC - Inbound Call: Branded Email: Branded Interactive: Branded PPL: External Display: Branded Referral: Branded PPC: Branded Affiliate: External Website: Branded All Other Internal: Branded Offline Media: Branded Organic: Branded Inbound Phone: Branded Social Media: Branded Affiliate - PPC: External Quarterly Change in Inquiries by Channel All Programs and Award Levels (September through November YoY)
  24. 24. 617.366.2838 www.GrayAssociates.com 24 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Inquiry and Conversion Trends: 1.  National 2.  Online and On-Campus 3.  Degree and Channel 2.  Integrated View of Student and Employer Demand: 1.  City and Program 2.  Job Postings Trends 3.  Summary
  25. 25. 617.366.2838 www.GrayAssociates.com 25 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Big 5 Programs: November Growth Inquiries for the Big Five shrank over 10%–accounting for 91% of the total decline in inquiries. §  Medical Assisting performed the best, but still dropped 16%. §  Registered Nursing was not far behind, decreasing 19%. §  Criminal Justice/Police Science continued to drop, down 22%. §  The two business programs dropped more than 25%. -16% -19% -22% -25% -30% -35% -30% -25% -20% -15% -10% -5% 0% Medical Assistant Registered Nursing Criminal Justice Business Admin: Associate's - Business Admin: Bachelor's + Five Largest Programs Since January 2012 Year-over-Year Change in November Inquiries 2016 YoY % Change
  26. 26. 617.366.2838 www.GrayAssociates.com 26 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 21% 41% -37% -34% 217% 153% 109% 99% 74% -50% 0% 50% 100% 150% 200% 250% Human Services, General Medical Insurance Coding Specialist/ Coder. Health Services Administration. Health Information/ Medical Records Technology/Technician. Construction Management. The Fast 5 Programs Year-over-Year Change in November Inquiries 2015 YoY % Change 2016 YoY % Change The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth All five of the fastest-growing programs1 grew more than 70%. §  At over 200%, Human Services grew the fastest. §  The three fastest growers this month are repeats from last month’s five fastest-growing list. 1.  Includes the top 75 programs in inquiry volume since January 2012. 2. May reflect competitive marketing, or reporting by Gray’s data suppliers.
  27. 27. 617.366.2838 www.GrayAssociates.com 27 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: The Big 5 Cities All five cities in The Big 5 decreased year-over-year. §  Philadelphia performed the best, but still declined 9% compared to November 2015. §  Chicago had the largest decline–a drop of 35%. -16% -10% -9% -23% -15% -9% -21% -32% -34% -35% -40% -30% -20% -10% 0% 10% Philadelphia, PA New York, NY Atlanta, GA Los Angeles, CA Chicago, IL Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in November Inquiries 2015 YoY % Change 2016 YoY % Change Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
  28. 28. 617.366.2838 www.GrayAssociates.com 28 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Inquiry and Conversion Trends: 1.  National 2.  Online and On-Campus 3.  Degree and Channel 2.  Integrated View of Student and Employer Demand: 1.  City and Program 2.  Job Posting Trends 3.  Summary
  29. 29. 617.366.2838 www.GrayAssociates.com 29 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com -2% 4% 10% 27% -10% 0% 10% 20% 30% Bachelor's Master's Associate's Doctorate National Quarterly Change in New Job Postings 2016/2015 (September through November) National New Job Postings by Degree – Trailing Three Months1 Unlike last month, not all new job postings requiring a degree grew for the last three months. §  Job postings for Bachelor’s degrees decreased 2%. §  Compared to last year, job postings that require a Doctoral degree grew 27%. 1.  Excludes Heavy and Tractor-Trailer Truck Drivers.
  30. 30. 617.366.2838 www.GrayAssociates.com 30 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: The Big 5 Cities1 Two of the five cities with the highest number of job postings grew year-over-year in 2016. §  New York and Seattle grew in both 2015 and 2016. §  Chicago, Houston, and Atlanta declined 6-9%. 21% 6% 17% -11% 17% 8% -8% 35% -6% -9% -20% -10% 0% 10% 20% 30% 40% New York, NY Chicago, IL Seattle, WA Houston, TX Atlanta, GA Largest Five Cities for New Job Postings September through November Year-over-Year Results 2015 YoY % Change 2016 YoY % Change 1.  Excludes Heavy and Tractor-Trailer Truck Drivers.
  31. 31. 617.366.2838 www.GrayAssociates.com 31 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: Ten Largest Occupations in Nation1,2 Once again, in the past three months, Registered Nursing had the most new job postings in the country. §  Half of the top ten occupations involve some form of computer systems or IT. §  In this time period, the 10 largest occupations made up 31% of the total new job postings requiring a degree. 0 100,000 200,000 300,000 400,000 Registered Nurses Computer Occupations, All Other Software Developers, Applications Marketing Managers Computer Systems Analysts Accountants and Auditors Medical and Health Services Managers Computer User Support Specialists Management Analysts Network and Computer Systems Administrators New Job Postings in Last 3 Months (Sep-Nov 2016) Ten Largest Occupations in the U.S. IT Health Other 1.  Includes only the occupations that require at least an Associate’s degree. 2.  Excludes Heavy and Tractor-Trailer Truck Drivers.
  32. 32. 617.366.2838 www.GrayAssociates.com 32 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: Ten Fastest Growing Occupations in Nation1,2 The fastest-growing occupations are generally in the healthcare industry. §  Five of the ten fastest-growing occupations are related to healthcare. 0% 10% 20% 30% 40% 50% 60% 70% 80% Hairdressers, Hairstylists, and Cosmetologists Internists, General Family and General Practitioners Nurse Practitioners Physicians and Surgeons, All Other Physical Therapists Teacher Assistants Coaches and Scouts Preschool Teachers, Except Special Education Child, Family, and School Social Workers New Job Postings in Last 3 Months (Sep-Nov 2016) Ten Fastest Growing Occupations in Nation 1.  Includes only the 100 largest occupations that require at least an Associate’s degree. 2.  Excludes Heavy and Tractor-Trailer Truck Drivers. Health Other
  33. 33. 617.366.2838 www.GrayAssociates.com 33 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: Ten Most Requested Hard Skills in Nation1,2 Nationally, the most requested hard skill for jobs requiring a degree was quality assurance. §  Programming languages such as SQL, Java, and JavaScript are among the most requested hard skills. §  Despite the size and growth of health occupations, only Pediatrics made the top ten skills. 0 50,000 100,000 150,000 200,000 250,000 Quality Assurance Structured query language Java Pediatrics Technical support Linux Customer relationship management Bilingual Quality control JavaScript New Job Postings in Last 3 Months (Sep-Nov 2016) Ten Most-Requested Hard Skills in the US 1.  Includes only the occupations that require at least an Associate’s degree. 2.  Excludes Heavy and Tractor-Trailer Truck Drivers. IT Health Other
  34. 34. 617.366.2838 www.GrayAssociates.com 34 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: Ten Fastest Growing Hard Skills in the US1,2 The fastest growing hard skills are generally in computer science. §  Human Resources Software, a new hard skill on our list, grew over 2,700% year-over-year. §  Three of the ten fastest growing hard skills are new this period. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% D Language Human resources software Spring Systems Integration Cloud Computing Amazon Web Services DevOps User Experience design Python Critical care New Job Postings in Last 3 Months (Sep-Nov 2016) Ten Fastest-Growing Hard Skills Nationwide 1.  Includes only the 100 largest hard skills in occupations that require at least an Associate’s degree. 2.  Excludes Heavy and Tractor-Trailer Truck Drivers. IT Health Other
  35. 35. 617.366.2838 www.GrayAssociates.com 35 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: Ten Most Requested Certifications in the US1,2 Nationally, Certified RN was the the most requested certification. §  Many of the most requested certifications were related to an Allied Health occupation. §  Government Security Clearances are often among the top 10 certifications. §  This month, accounting showed up twice in the list. 0 100,000 200,000 300,000 400,000 500,000 Certified Registered Nurse Basic Life Support Certification in Cardiopulmonary Resuscitation Advanced Cardiac Life Support Secret Clearance Continuing Education Accounting Licensed Practical Nurse Occupational Safety & Health Administration Certified Public Accountant Ten Most Requested Certifications in the US September-November 2016 1.  Includes only the occupations that require at least an Associate’s degree. 2.  Excludes Heavy and Tractor-Trailer Truck Drivers. IT Health Other
  36. 36. 617.366.2838 www.GrayAssociates.com 36 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com New Job Postings: Ten Fastest Growing Certifications in the US1,2 Like the 10 largest certifications, the fastest-growing certifications are generally from jobs in healthcare. §  Accounting, new to the list, was the fastest growing certification. §  Of the six new certifications on the fastest-growing list, five are outside of healthcare. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100% Accounting American Academy of Nurse Practitioners Pharmacy Technician Doctor of Pharmacy American Nurses Credentialing Center Certification in Ethics Engineer-In-Training Six Sigma Green Belt Health Insurance Portability and Accountability Act - EPA certification Ten Fastest-Growing Certifications Nationally September-November 2016 1.  Includes only the 100 largest certifications in occupations that require at least an Associate’s degree. 2.  Excludes Heavy and Tractor-Trailer Truck Drivers. IT Health Other
  37. 37. 617.366.2838 www.GrayAssociates.com 37 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Inquiry and Conversion Trends: 1.  National 2.  Online and On-Campus 3.  Degree and Channel 2.  Integrated View of Student and Employer Demand: 1.  City and Program 2.  Job Postings Trends 3.  New Ed – Inform to Empower 4.  Summary
  38. 38. 617.366.2838 www.GrayAssociates.com 38 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Key Demand Trends and Observations §  Overall, inquiries continue to fall 8-9%. ─  Branded inquiries are rising ─  Which is offset by a large decline in PPI ─  Big programs and big cities are leading the decline. §  Inquiries and conversions for online programs are growing. §  Inquiry growth for graduate programs has reversed. §  Job postings for all degree levels are up – except for Bachelor’s degrees. §  Health care and IT dominate the growth in job postings. ─  Accounting is also doing well. ─  Quality is a large, persistent theme in job postings.
  39. 39. 617.366.2838 www.GrayAssociates.com 39 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Strategies for Developing New Academic Programs: January 18 -20, 2017 – San Diego, CA Gray will be presenting at the AI conference in San Diego on January 18-20. Learn the art and science of selecting new academic programs. You will walk through a set of criteria that should guide your decisions on which programs to Start. You will leave this event better able to assess the potential for a new academic program, including: §  Fit with your institutional mission and goals §  Operational feasibility given your capacity and resources §  Prospective student enrollment §  Internal support to get it up and running §  Profitability and impact resulting from failure For more information, please visit: www.AcademicImpressions.com Strategies for Developing New Academic Programs January 18-20, San Diego, CA
  40. 40. 617.366.2838 www.GrayAssociates.com 40 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Questions and Contacts Please feel free to contact: Bob Atkins CEO Gray Associates, Inc. Bob.Atkins@GrayAssociates.com @Gray_Associates 617.366.2836
  41. 41. 617.366.2838 www.GrayAssociates.com 41 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Upcoming Gray Associates’ Webcast Please join us next month! January Webcast (December Results) Thursday, January 26th at 2:00 PM EDT

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