Designing in the open is about sharing your work and progress publicly through the course of a design project. I’ll explain how this works, where to start, and why it’s good practice for all designers. We’ll also discuss how you can give back to the WordPress community through design contributions to Core and WordPress.org.
I’m an interdisciplinary designer
dedicated to making the web more
accessible and human friendly by
facilitating the transfer of
information through design.
I work at Automattic contributing
to the open source project,
Research & Findings
1.Formulate a question
Designing in the Open
1. Design Thinking
2. Propose a solution
3. Prepare metrics
5. Feedback & results
is reflected in the confidence of their process
Maturity of a Designer
“Let me work and get back to you”
We design and experiment with our process
“Check out these wireframes”
We might share specific steps when we feel
good about them.
“Let’s build it together, right now”
We sit down with the client and share our
process while formulating ideas and iterating.
How to start
Giving back to the Open
Diversity of ideas. User insight.
Early feedback means quicker iterations.
Help spotting mistakes.
No BIG REVEAL relieves stress. A confidence in launch.
Become a leader
Sharing your process and work allows others to
learn from you.
Accountability isn’t just to the user or the business.
It’s difficult to share your unfinished work.
Lots of public feedback, much of which may
not be helpful.
People stealing ideas (myth)
“Ideas are a dime a dozen. People who implement
them are priceless.”
When everything is in the open, there’s a lot
to sift through.
Make sure you’re aware of who’s involved in
Make sure your designs are accessible to everyone.
Design in steps
Make sure your steps are apparent, purposeful,
Reach out to everyone for feedback.
Give props to others who have contributed
to the process.
that designing in the open is good
Focus on benefits
Share the benefits of designing in the
open with them.
Speak their language
Map their goals with the benefits. Sharing process
can present them as a “thought leader” in their field.
Ease their nerves
Let them know you won’t be sharing any legally
sensitive material or proprietary information.
Embrace your fear.
Share your knowledge.
Recognize the efforts of others.
Designing in the Open by Brad Frost
Designing in the Open by Sean Martell
Open Sans Condensed
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