2017 March GrayReports - Demand Trends in Higher Education

2017 March GrayReports - Demand Trends in Higher Education
GRAYREPORTS Demand for Higher Education Programs www.GrayAssociates.com Results through March 2017
617.366.2838 www.GrayAssociates.com 2 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Who Is Gray? Program and Market Evaluation Data Employment Placement RatesStudent Inquiries Demographics Job Postings Programs Price ProjectsPlace §  Program Evaluation System §  Program profiles §  Program development §  City targeting §  Location selection §  Campus consolidation §  Price elasticity §  Price positioning §  Price optimization §  Business strategy §  Strategy implementation §  Acquisition analysis §  Complex analytics Advanced Analytics Predictive Models Geo-Analytics Clients: Higher Education Institutions and Stakeholders Competition Enhanced Crosswalks
617.366.2838 www.GrayAssociates.com 3 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Agenda 1.  Demand Trends: Inquiries, Conversions, and Google Searches 1.  National 2.  Online and On-Campus 3.  Degree and Channel 4.  City and Program 2.  Job Postings 3.  Summary
617.366.2838 www.GrayAssociates.com 4 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiries (All Sources) We will share data from 2015, 2016 and 2017. §  GrayReports covers January 2012 through the present. §  We add between 600,000 and one million qualified inquiries to the dataset each month. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2015 2016 2017
617.366.2838 www.GrayAssociates.com 5 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiries (All Sources) In 2017, inquiries have fallen by an average of 11% year-over-year. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2015 2016 2017 -11%
617.366.2838 www.GrayAssociates.com 6 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiries (All Sources) In March, the decline in inquiry volumes slowed to 8%. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Inquiries All Programs and Award Levels 2015 2016 2017-8% YoY
617.366.2838 www.GrayAssociates.com 7 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com External Inquiries: Overall Results External (or PPL) inquiries continued to plummet. §  Last year they fell an average of 15% year-over-year. §  March inquiries also dropped 15% year-over-year. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National External Inquiries All Programs and Award Levels 2015 2016 2017 -15% YoY
617.366.2838 www.GrayAssociates.com 8 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Branded Inquiries After falling in December, January, and February, Branded inquiries grew 8% in March. §  In 2016, the average monthly growth rate for Branded inquiries was 6%. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec National Branded Inquiries All Programs and Award Levels 2015 2016 2017 8% YoY
617.366.2838 www.GrayAssociates.com 9 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 80 85 90 95 100 105 110 115 120 125 130 Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) Inquiry to Application: Overall Conversion Rates In 2017, conversion rates seem to be stabilizing above our 2014 baseline. §  Q4 2016 beat last year by 10% as Q4 inquiries continued to convert. 1.  Applications are counted in the month in which the inquiry is received (i.e., an inquiry that is received in January and converts in March is counted as a January inquiry). Typically, the application rate will rise for three months or more after the month in which the inquiries were received. 2.  Total includes unknown source type. +10%
617.366.2838 www.GrayAssociates.com 10 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 80 85 90 95 100 105 110 115 120 125 130 Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017 Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014) Inquiry to Application: Overall Conversion Rates In 2017, conversion rates seem to be stabilizing above our 2014 baseline. §  Q4 2016 was 6% above the baseline last month and improved to 10% as more Q4 inquiries converted. §  Q1 2017 is already beating the baseline by 3% and will continue to improve as it matures. 1.  Applications are counted in the month in which the inquiry is received (i.e., an inquiry that is received in January and converts in March is counted as a January inquiry). Typically, the application rate will rise for three months or more after the month in which the inquiries were received. 2.  Total includes unknown source type. +3%
617.366.2838 www.GrayAssociates.com 11 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Overall Student Inquiry Conversions (All Sources) For December inquiries, total conversions grew 12% year-over-year. §  January is already ahead of last year by 6%. §  It now takes six months for conversions to fully mature. §  During that time, all of Q1 is very likely to beat last year. 1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received. 0 0 0 0 0 0 0 0 0 0 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Inquiry Conversions All Programs and Award Levels 2015 2016 2017 12% YoY Immature Months1
617.366.2838 www.GrayAssociates.com 12 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.49 2017 $45.39 $45.32 $45.58 $- $- $- $- $- $- $- $- $- $30 $32 $34 $36 $38 $40 $42 $44 $46 $48 Average Price per Inquiry for PPI All Programs and Award Levels Average Price for Pay-per-Inquiry Since December, the average price of an External inquiry has been over $45. §  In March, the average price increased 2% year-over-year. Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI. +2%
617.366.2838 www.GrayAssociates.com 14 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2015 2016 Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeYear-over-year, inquiries for online programs were flat in 2016. +0.5%
617.366.2838 www.GrayAssociates.com 15 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for Online Programs Education Industry Inquiries: YOY Percent ChangeInquiries for online programs grew 21% in March. §  Inquiries for online programs have now increased in eight of the last nine months. 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for Online Programs All Programs and Award Levels 2015 2016 2017 +21% YoY
617.366.2838 www.GrayAssociates.com 16 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for Online Programs Conversions for online higher education programs increased 57% in December. §  This is the fifth consecutive increase in conversions. §  Q1 2017 has already passed last year. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for Online Programs All Programs and Award Levels 2015 2016 2017 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. +57% YoY Immature Months1
617.366.2838 www.GrayAssociates.com 17 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs Inquiries for on-campus academic programs continued their decline. §  2016 fell short of year-ago levels by an average of 15%. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2015 2016 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. -15%
617.366.2838 www.GrayAssociates.com 18 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiries for On-Campus Programs Inquiries for on-campus academic programs continued their decline. §  In February, inquiries for on-campus programs plunged 19% year-over-year. §  March inquiries for on-campus higher education programs dropped 11%. 2012 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiries Inquiries for On-Campus Programs All Programs and Award Levels 2015 2016 2017 -11% YoY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 19 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiry Conversions for On-Campus Programs Conversions for on-campus programs fell 20% year-over-year in December. §  November conversions improved 2% this month, but still fell short year-over-year. §  The three immature months have a lot of ground to make up. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Inquiry Conversions for On-Campus Programs All Programs and Award Levels 2015 2016 2017 -20% YOY 1.  Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received. Immature Months1
617.366.2838 www.GrayAssociates.com 21 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Degree – Trailing Three Months Post-Master’s certificates continued to be the fastest-growing awards. §  Associate’s degrees also increased over the past quarter (6%). §  Associate’s degrees are now outperforming more advanced degrees. -16% -17% -9% -6% 6% 155% -40% -20% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% Master's degree Bachelor's degree Doctor's degree Undergraduate certificate Associate's degree Post-master's certificate Quarterly Change in Inquiries January through March YoY
617.366.2838 www.GrayAssociates.com 22 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Inquiry Volumes by Channel – Trailing Three Months Once again, Affiliate – PPC was the fastest-growing channel for student inquiries. §  Seven different Branded inquiry channels grew in the most recent quarter. -75% -44% -39% -29% -17% -17% -7% 0% 2% 4% 8% 26% 34% 41% 67% 381% -100% 0% 100% 200% 300% 400% 500% PPC - Inbound Call: Branded Display: Branded PPL: External Interactive: Branded Referral: Branded Social Media: Branded Website: Branded Affiliate: External All Other Internal: Branded Email: Branded PPC: Branded Organic: Branded Inbound Phone: Branded Event: Branded Offline Media: Branded Affiliate - PPC: External Quarterly Change in Inquiries by Channel All Programs and Award Levels (January through March YoY) Branded External
617.366.2838 www.GrayAssociates.com 24 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com The Big 5 Programs: March Growth Inquiries for the Big Five Programs shrank again. §  Registered Nursing performed the best, but dropped 8%. §  Medical Assisting, last month’s best performer at -17%, decreased 15%. §  Criminal Justice/Police Science was down 45%. §  The two business programs continued to drop, both down more than 27%. -15% -8% -45% -27% -40% -50% -45% -40% -35% -30% -25% -20% -15% -10% -5% 0% Medical Assistant Registered Nursing Criminal Justice Business Admin: Associate's - Business Admin: Bachelor's + Five Largest Programs Since January 2012 Year-over-Year Change in March Inquiries 2017 YoY % Change
617.366.2838 www.GrayAssociates.com 25 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com 296% 143% 99% 77% 63% -50% 0% 50% 100% 150% 200% 250% 300% 350% Human Services Medical Insurance Coding Medical Office Assistant Electrical and Electronics Engineering Family Practice Nurse The Fast 5 Programs Year-over-Year Change in March Inquiries 2017 YoY % Change The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth All five of the fastest-growing programs1 grew more than 63%. §  At 296%, Human Services grew the fastest for the sixth consecutive month. §  Second on the list, Medical Insurance Coding grew nearly 143%. §  The other three programs were not on the list last month. 1.  Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 26 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com -88% -82% -67% -58% -54% -100% -50% 0% Electrical, Electronic and Comm. Eng. Tech. Computer and Information Sciences Accounting and Finance Criminal Justice/ Safety Studies Medical Administrative/ Executive Assistant The Slow 5 Programs Year-over-Year Change in March Inquiries 2017 YoY % Change The Slow 5 Programs: The Higher Education Programs with the Slowest Inquiry Growth All five of the slowest-growing programs1 shrank more than 54%. §  Electronics Engineering was a fast-growing program, but the the technician program is shrinking. §  Medical Administrative/Executive Assistant is the only new program in the “Slow 5” this month. 1.  Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 27 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: The Big 5 Cities All of The Big 5 fell year-over-year. §  Philadelphia, the best performer last month, performed the worst this month. §  The other four cities declined less year-over-year in March than they did in February. -30% -35% -25% -22% -13%-12% -13% -7% -3% -11% -40% -30% -20% -10% 0% 10% Atlanta, GA Philadelphia, PA New York, NY Los Angeles, CA Chicago, IL Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in March Inquiries 2016 YoY % Change 2017 YoY % Change Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
617.366.2838 www.GrayAssociates.com 28 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Student Inquiries: Age Groups -3 -2 -1 0 1 2 3 4 5 6 7 Biology/Biological Sciences, Gen'l Film/Cinema/Video Studies Kinesiology and Exercise Science Cinematography and Film/Video Prod Visual and Performing Arts, General Pre-Nursing Studies Computer Software and Media Applications, Other Religion/Religious Studies Bible/Biblical Studies Recording Arts Tech Differences in Program Interest by Age Group1 (10 Programs with Greatest Difference by Age) In High School Traditional Post Traditional Mature §  Mature inquirers (over 35 years old) are more likely to seek religion programs. 1. Index of the difference in the percentage of each age group inquiring about a given program. The percentages were normalized using Z-scores (e.g., For program X, the standard deviation for Age Group A minus the standard deviation for Age Group B). Gray selected these 10 programs using the sum of the absolute values of Z-scores for each program. High-school students are more likely to seek programs in Biology, Film and Kinesiology. Difference Index
617.366.2838 www.GrayAssociates.com 29 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Human Services: Program Scorecard In Kansas City, our fastest growing program, Human Services, is quite promising.
617.366.2838 www.GrayAssociates.com 36 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com ACS Community Survey: Occupational Outcomes for Bachelor’s in History Majors The outcomes for history majors are not very attractive when they first graduate. §  Elementary school teacher is the most common job for history graduates under 30 years old. §  The ten occupations most commonly entered by history majors only include 28% of history graduates. 4.5% 3.8% 3.5% 2.8% 2.7% 2.5% 2.4% 2.1% 1.8% 1.8% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% Elementary school teachers Customer service representatives Retail salespersons First-line supervisors of retail sales workers Secondary school teachers Secretaries and administrative assistants Office clerks Waiters and waitresses Managers, all other Paralegals and legal assistants American Community Survey (ACS) : Occupations for History Graduates Under 30 Years Source: Gray’s Analysis of 2010-2014 ACS (American Community Survey) 5-year PUMS.
617.366.2838 www.GrayAssociates.com 37 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com ACS Community Survey: Occupational Outcomes for Bachelor’s in History Majors After the age of 30, History graduates are often in legal and managerial occupations. §  Lawyer is the most common job, with 11.5% of history grads over 30. §  After 30, the ten most common occupations for history majors account for 39% of these graduates. 11.5% 6.8% 4.5% 3.4% 3.3% 2.8% 2.4% 1.8% 1.6% 1.4% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Lawyers Elementary school teachers Managers, all other Postsecondary teachers, all other General and operations managers Secondary school teachers Education administrators, elementary and secondary school First-line supervisors of retail sales workers Sales representatives, wholesale and manufacturing Accountants and auditors American Community Survey (ACS) : Occupations for History Graduates 30-60 Years Source: Gray’s Analysis of 2010-2014 ACS (American Community Survey) 5-year PUMS. Also one of 10 most Common Occupations for under 30s
617.366.2838 www.GrayAssociates.com 38 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com ACS Community Survey: Occupational Outcomes for Bachelor’s in Mathematics Majors Age has less of an effect on the outcomes for mathematics majors. §  The most common occupation is elementary school teachers (8.2%). §  The most common occupations account for 39% of math graduates. 8.2% 8.0% 4.9% 3.3% 3.2% 2.5% 2.4% 2.1% 2.0% 2.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% Elementary school teachers Secondary school teachers Actuaries Accountants and auditors Software developers, applications Teachers and instructors, all other Computer systems analysts Computer programmers Financial managers Management analysts American Community Survey (ACS) : Occupations for Mathematics Graduates Under 30 Years Source: Gray’s Analysis of 2010-2014 ACS (American Community Survey) 5-year PUMS.
617.366.2838 www.GrayAssociates.com 39 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com ACS Community Survey: Occupational Outcomes for Bachelor’s in Mathematics Majors The occupations for mathematics majors more consistent over their careers. §  Trends are similar for mid-career Mathematics graduates, majority become elementary school teachers. §  The biggest top ten occupations associated account for 42% of Mathematics graduates. 7.2% 6.7% 5.3% 5.0% 3.8% 3.6% 2.8% 2.7% 2.5% 2.4% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% Elementary school teachers Postsecondary teachers, all other Secondary school teachers Managers, all other Software developers, applications Computer programmers General and operations managers Computer and information systems managers Computer systems analysts Accountants and auditors American Community Survey (ACS): Occupations for Mathematics Graduates, 30-60 Year-Olds Also one of 10 most Common Occupations for under 30s Source: Gray’s Analysis of 2010-2014 ACS (American Community Survey) 5-year PUMS.
617.366.2838 www.GrayAssociates.com 40 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com ACS Community Survey: Occupational Outcomes for Liberal Arts Majors Analytical degrees in liberal arts lead to higher pay, especially for economics. §  Across all degrees, early career salaries generally double in mid career. §  Econ, math, and history majors all earn more than the average college graduate. $53,740 $46,819 $36,398 $32,503 $39,803 $125,356 $98,271 $91,540 $74,627 $83,604 $- $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 Economics Mathematics History English All Programs American Community Survey (ACS) : Earnings for Liberal Arts Graduates Age: <30 Age: 30-60 Source: Gray’s Analysis of 2010-2014 ACS (American Community Survey) 5-year PUMS.
617.366.2838 www.GrayAssociates.com 41 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Job Postings: Job Titles There is strong demand for Teachers and Attorneys. Job Titles (Top 10) Count % to Total Attorney 16,680 9.23% Elementary Teacher 11,480 6.35% English Teacher 6,907 3.82% Spanish Teacher 3,900 2.16% Social Studies Teacher 3,620 2.00% High-School Teacher 3,501 1.94% Corporate Counsel 2,917 1.61% Language Arts Teacher 2,787 1.54% Litigation Attorney 2,709 1.50% Corporate Attorney 2,352 1.30% Total 180,833 Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. SOCs used: Listed in previous SOC page for History (Data for 4/1/2016 to 3/31/2017
617.366.2838 www.GrayAssociates.com 43 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Key Demand Trends and Observations §  Overall inquiry volumes continue to decline 8%. §  But, trends are strongly diverging by segment. ─  External inquiries dropped 15%, but Branded inquiries rose 8%. ─  Inquiries for on-campus programs fell 11%, while inquires for online jumped 21%. ─  Conversions on-campus fell 20%, but online programs are up over 50%. §  Human Services continues to be the fastest-growing program. §  Employment for Liberal Arts majors is more promising than thought. ─  Liberal Arts graduates are employed in many fields, including law and management. ─  Median salaries for many programs are above the national average.
617.366.2838 www.GrayAssociates.com 44 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Questions and Contacts Please feel free to contact: Bob Atkins CEO Gray Associates, Inc. Bob.Atkins@GrayAssociates.com @Gray_Associates 617.366.2836
617.366.2838 www.GrayAssociates.com 45 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Webcast 4 of 4: Thursday, April 27th at 2:00 PM EDT. Register at GrayAssociates.com Webcast Series: Best Practices in Program Portfolio Evaluation
617.366.2838 www.GrayAssociates.com 46 GRAY For more information please contact Gray Associates. Email: Sales@GrayAssociates.com Upcoming Gray Associates’ Webcast Please join us next month! May Webcast (April Results) Thursday, May 25th at 2:00 PM EDT

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2017 March GrayReports - Demand Trends in Higher Education