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why the digital skills
gap is good for you
@stevelinney
@stevelinney
head of marketing
learningpeople.co.uk/
blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
baby brain
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
who are the
learning people?
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
what am I
talking about?
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
digital skills gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
my learning paths
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
scary facts
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
89%
of business leaders
don’t believe
graduates possess
the expertise
needed to enter the
workforce
source: harvard business review
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
25%
lower
small businesses
have notably
weaker digital
marketing skills
than their larger
competitors
source: digital marketing institute
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
750,000 digital jobs in
the UK by 2017, but
there is a lack of
skilled people
source: computer weekly
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
what does this
mean for digital
marketers?
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
opportunity
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
personal
achievement
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
financially
rewarding
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
you learn
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
learning culture
at the learning
people
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
passion + purpose
= win, win
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
Werner Vogels,
“don’t say no”
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
love this
approach
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
no such
thing as luck
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
summer
babies are
more lucky
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
lightbulb
moment
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
a blog post is like
a miniskirt
it has to be short
enough to be
interesting, but
long enough to
cover the subject
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
content
needs an
audience
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
you only need
one good idea
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
digital marketing
certifications
certified professionals
can earn 20% more
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
3things
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
1.  learn
everyday
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
2. immerse
yourself in
digital marketing
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
3. certify
your skills
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
don’t miss out
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney
learningpeople.co.uk/blog/digital-skills-gap

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Why the digital skills gap is good for you