Strategical SEO Audits that Drive Growth at #DigitalOlympus

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Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts

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Strategical SEO Audits that Drive Growth at #DigitalOlympus

  1. 1. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Strategical SEO Audits that Drive Growth Actionable Tips to Identify the Issues & Opportunities that Matter Most #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti
  2. 2. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti I’M ALEYDA SOLIS I DO SEO ORAINTI.COM I TWEET @ALEYDA I SHARE FB.COM/ALEYDASEOTIPS/ #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti I SPEAKI WRITE
  3. 3. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti SEO Audits > Checklist Validating the current status of your SEO is just the start #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti
  4. 4. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#crossfunctionalseo at #SearchFest by @aleyda from @orainti Your audits should not only validate & assess all of the areas influencing your site organic search status #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY Your Site
  5. 5. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#crossfunctionalseo at #SearchFest by @aleyda from @orainti But also take into consideration your current search performance, behavior & potential of target audience #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Current Organic Search Performance Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY Audience Search Behavior & Industry Potential
  6. 6. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Current Organic Search Performance Audience Search Behavior & Industry Potential #crossfunctionalseo at #SearchFest by @aleyda from @orainti .. as well as the existing situation vs. your competition #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY Your Competition
  7. 7. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Current Organic Search Performance #crossfunctionalseo at #SearchFest by @aleyda from @orainti To prioritize & target your SEO processes actions accordingly #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY Your Competition High Low Medium Medium Low Low Audience Search Behavior & Industry Potential
  8. 8. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#crossfunctionalseo at #SearchFest by @aleyda from @orainti Here you have a few questions to make your audits strategical & target them to drive growth #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti
  9. 9. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Let’s start by understanding your current organic search performance vs. your competitors Current Organic Search Performance
  10. 10. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which are your current best ranked queries and their related metrics per device? Clicks, Impressions, Position Identify those with a top position but low CTR as well as the existing gap per device for each metric
  11. 11. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Do the same analysis with your content: which queries are they ranking and for which they have a best & worst performance?
  12. 12. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Easily go through the queries for each page by using URLprofiler
  13. 13. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Or onpage.org! Use Onpage too to identify your areas & categories bringing more organic search visibility
  14. 14. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti What’s your organic search visibility vs. your competitors? It’s about a higher volume or better positions? Puregym has more traffic with less terms: Target More volume or has better Rankings? Use SEMRush
  15. 15. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which Queries Are Driving this Organic Search Visibility & Traffic to your competitors vs. Your Site? Identify the ones they target that you don’t or the ones both of you are not ranking well with Use SEMRush
  16. 16. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which Pages Are Driving Organic Search Visibility & Traffic to your competitors vs. Your Site? Identify which content they have and are getting traffic with that you still don’t Use SEMRush
  17. 17. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti These questions will likely allow you to identify quick wins to prioritize your SEO actions targeting! Top pages that your competition is already leveraging to get top organic visibility & traffic Top queries that you’re still not ranking well but you already have content for + Top queries that your competitors are already ranking well for but you are not Top pages that both your competitors and you are not ranking that well with high volume queries + Top queries for which you’re already ranking well but you have a low CTR Top queries per device that you’re still not leveraging with specifically relevant content but it will be easy to create
  18. 18. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Now let’s assess the existing search potential and the gap vs. your own & competition status Audience Search Behavior & Industry Potential
  19. 19. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti What additional queries do your audience have? Expand per category, location & characteristics Identify which content they have and are getting traffic with that you still don’t Use SEMRush
  20. 20. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Check also those that your competition used to rank with in the past but have lost over time Identify the potential reason for the lost: Change of content or Web structure? Use SEMRush
  21. 21. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which of these queries categories & locations have a positive search trend & higher mobile search volume? Use Google’s Keyword Tool
  22. 22. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which of your competitors are making the most out of the identified mobile search potential & how are they doing it? Identify the specific queries & pages they’re using to target them: Compare them to yours! Use Sistrix
  23. 23. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti What’s the identified top queries difficulty & which ones offer the opportunity to increase visibility w/ SERPs functionalities? Use SEMRush
  24. 24. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti These questions will likely allow you to prioritize queries with higher growth opportunities Queries with high search volume and low difficulty level that you already have pages for but you’re not ranking with Queries with low-medium search volume & low difficulty level with a growth trend over time + Top Relevant Queries that your competition used to rank for but are not targeting anymore Queries with high difficulty level but SERP functionality that is easily targetable + Queries with high search volume & low-medium difficulty that you’re not targeting but is easy & meaningful to create content for Specific Mobile search queries that you’re still not targeting with your Mobile Web presence
  25. 25. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Let’s verify your link popularity status & the gap vs. your competition Link profile & preferences
  26. 26. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti What’s your site link authority vs. your competitors? Identify if it’s a matter of link volume or popularity Use CognitiveSEO
  27. 27. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which Websites are linking to your competitors that are still not linking to you? Do their unique links coincide with the ones of higher authority?
  28. 28. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which Pages Are Getting More links to your competitors vs. Your Site? Compare the targeted queries & topics and correlate with those with higher visibility
  29. 29. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti What type of sites are providing more links to your competitors vs. your own? Identify the share of site wide, high domain influence & links per country.
  30. 30. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti What’s the share of highly optimized links vs. “spontaneous” ones Is there any specific tactic that can be identified from these links characteristics?
  31. 31. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Which of your links and those of your competitors are going to error pages?
  32. 32. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Based on the identified characteristics: What type of links you should prioritize to create?
  33. 33. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti And last but not least, how you’re optimizing your pages from a technical and content perspective for those priority queries Content & technical Optimization
  34. 34. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Verify if your non-indexable, redirected, canonicalized, blocked or error pages coincide with those that you should use to target your highest potential queries Prioritize the technical optimization of those pages that will target the queries with highest potential
  35. 35. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Prioritize the optimization of content & key elements -titles, descriptions, headings, text, images- for those targeting top queries Start optimizing the key content elements of those pages with the highest opportunities
  36. 36. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Are you not sure if you should target the query or not? Follow this Flow-Chart!
  37. 37. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#crossfunctionalseo at #SearchFest by @aleyda from @orainti By Following these questions & process your audits will prioritize those actions that will drive the highest growth #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti
  38. 38. #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti#StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti Questions? #StrategicSEOAudits del #DigitalOlympus by @aleyda from @orainti

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