It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.

1. Tradition, Interrupted:
How to Market in a Disruptive Marketplace

2. VP, Customer Partnerships
Spredfast
@ahmed_taleb
Ahmed Taleb

3. CONFIDENTIAL

4. CONFIDENTIAL
Disruptors Are Going Mainstream
Venture capital
raised
Market valuation of
“Disruptor 50” in 2017
…of CEO’s fear Customers
as the most disruptive
$44B*
$239B*
71%**
*2017 CNBC Disruptor 50 Companies **2016 PwC CEO Pulse

5. CONFIDENTIAL
Selling is Dead: #OptOutside

6. CONFIDENTIAL
Authenticity Wins: ‘Our food, your questions’

7. CONFIDENTIAL
Need For Speed: #DebateHeadache

9. Chief Marketing Officer
TrueCar
@ngunsagar
Neeraj Gunsagar

10. Head of Brand
Bumble
@TheBoohemian
Alex Williamson

11. CONFIDENTIAL

12. CONFIDENTIAL

13. CONFIDENTIAL

14. CONFIDENTIAL

15. CONFIDENTIAL

16. CONFIDENTIAL

17. CONFIDENTIAL

18. CONFIDENTIAL

19. CONFIDENTIAL

20. CONFIDENTIAL

21. CONFIDENTIAL

22. CONFIDENTIAL

23. CONFIDENTIAL

24. Global Editorial Content
Airbnb
@caitchoate
Caitlin Choate

25. Airbnb
CAITLIN CHOATE / GLOBAL EDITORIAL CONTENT LEAD

26. 2008:
BRIAN, NATE, AND JOE
FOUNDED AIRBNB

27. TODAY:
4 MILLION LISTINGS
WORLDWIDE
65,000 CITIES AND 190+
COUNTRIES

28. ON AUG 5TH:
2.5 MILLION PEOPLE STAYING
IN AIRBNBS AROUND THE
WORLD

29. TRUFFLE
HUNTING IN
FLORENCE
DISCOVER NYC
WITH SJP
SURF IN JAPAN

30. MOM
SENIOR
NOMADS

31. DISRUPTIONHONEST
HUMAN
ICONIC

32. Airbnb #WeAccept 2017
“Webelieve,no
matterwhoyouare,
whereyou’refrom,
whoyouloveorwho
youworship,weall
belong.Theworldis
morebeautifulthe
moreyouaccept.”

33. Airbnb #WeAccept 2017
#WeAccept

34. OpenHomes

35. AirbnbInstagram
Account
2.4M+ FOLLOWERS

36. Ourcommunitygivesusexpertise&
authorityinover65,000citiesaround
theworld

37. Acommunity-drivenapproachto
buildingournarrativekeepsushuman
andconnected

38. EDITORIALAGENDA:
Toexploredifferentwaysofliving
throughthestoriesof--andby--our
community.

39. “The most fulfilling places to visit are
those that connect us with what we are
really searching for.”
ALAINBOTTON

40. NotYetTrending

41. thank you