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SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pinterest

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SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pinterest

  1. 1. Raashi Rosenberger Creative Strategy Lead Pinterest The Future of Creative
  2. 2. Hi.Creative Strategy Lead
 Raashi Rosenberger
  3. 3. Pinterest is the visual discovery engine that helps you find and do what you
  4. 4. Pinterest is visual first
  5. 5. People are visual first Succulent Lounge 
 chair Collaborativ e space Yellow blouse Macaron Moscow mule Dim sum Minimal kitchen Leather chair Overnight oats Waterfall adventures Teak 
 coffee table
  6. 6. Visual is how people retain and store information Source placeholderSource: Glaser, R. (1983, June). Education and Thinking: The Role of Knowledge. Technical Report No. PDS-6. Pittsburgh, PA: University of Pittsburgh, Learning and Development Center. 80% of what they see and do 20%10% of what they readof what they hear People remember…
  7. 7. Discover Pins that are visually similar to an image Visual search
  8. 8. Discover products inside an image Shop the look
  9. 9. Make your camera the keyboard Lens
  10. 10. Audience growth & global expansion +250mMAU, growing 25% YoY Source: Pinterest internal data
  11. 11. Introducing 
 The Taste Tuner
  12. 12. 175bPins 3bBoards 250mMAUs Content at
  13. 13. © Copyright, All Rights Reserved Pinterest Inc. 2017
  14. 14. P100 
 home trend: sage P100 
 style trend: mixed metals P100 
 wellness trend: cleansing oils FabFitFun boxed up our trends
  15. 15. IKEA made it personal
  16. 16. The Home Depot went360º
  17. 17. Raashi Rosenberger raashi@pinterest.com

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