1. Raashi Rosenberger
Creative Strategy Lead
Pinterest
The Future of
Creative

2. Hi.Creative Strategy Lead
Raashi Rosenberger

4. Pinterest is the visual discovery engine
that helps you find and do what you

5. Pinterest is
visual first

6. People are visual first
Succulent
Lounge
chair
Collaborativ
e space
Yellow
blouse
Macaron
Moscow
mule
Dim sum
Minimal
kitchen
Leather
chair Overnight
oats
Waterfall
adventures
Teak
coffee
table

7. Visual is how people retain and
store information
Source placeholderSource: Glaser, R. (1983, June). Education and Thinking: The Role of Knowledge. Technical Report No. PDS-6.
Pittsburgh, PA: University of Pittsburgh, Learning and Development Center.
80%
of what they
see and do
20%10%
of what they readof what they hear
People remember…

8. Discover Pins that
are visually similar
to an image
Visual search

9. Discover
products inside
an image
Shop the look

10. Make your
camera the
keyboard
Lens

11. Audience growth &
global expansion
+250mMAU, growing 25% YoY
Source: Pinterest internal data

12. Introducing
The Taste Tuner

16. 175bPins
3bBoards
250mMAUs
Content at

17. © Copyright, All Rights Reserved Pinterest Inc. 2017

19. P100
home trend:
sage
P100
style trend:
mixed
metals
P100
wellness
trend:
cleansing
oils
FabFitFun
boxed up
our trends

20. IKEA made it
personal

21. The Home
Depot
went360º

22. Raashi Rosenberger
raashi@pinterest.com