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SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frito-Lay North America

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This document discusses experiential marketing activations that converge the online and offline worlds. It provides examples of campaigns that started in the physical world but extended online, such as Doritos Blaze the Beat, as well as examples that started online and extended into physical experiences, such as Cheetos Vision. The document advocates maximizing experiential marketing by blurring boundaries between the online and offline spheres.

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Rachel FerdinandoNO BOUNDARIES: Maximizing Experiential Marketing Activations Through Social
THE CONVERGENCE Our Online & Offline Worlds
Start With Social Online to Offline
DORITOS BLAZE THE BEAT
Starts in the Physical World Offline to Online
CHEETOS VISION
JURASSIC DORITOS
JURASSIC DORITOS
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frito-Lay North America

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