“What’s your exit strategy?” “Come back when you have revenue.” “Are you lean?” “What’s the business model?”
Raising capital is less about the answers to such questions and instead, having the passion for and ambition to not take no for an answer, networking, networking, networking, creating excitement and engagement, and knowing your audience (no, not your customers: the investors). When you know your market and the stage in which you find yourself, there are a common set of expectations for your business such that raising capital is as simple as ensuring you’ve met those expectations, knowing how to tell your story, and recognizing that no two VCs think nor angel investors alike. Let’s talk about how to do that and how to get ready for the different expectations of different investor communities.
To get the talking points and details from the presentation, visit http://seobrien.com/what-it-takes-raise-money
7. #CaptivateCon
@seobrien
Because the purpose of
business is to create a
customer, the business
enterprise has two–and
only two–basic
functions: marketing and
innovation. Marketing
and innovation
produce results; all the
rest are costs.
Marketing is the
distinguishing, unique
function of the business
8. #CaptivateCon
@seobrien
And yet...
Typical Priorities
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
9. #CaptivateCon
@seobrien
There's hope
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
Typical Priorities
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
1. Finance
2. Sales
3. Production
4. Management
5. Legal
6. People
Startup Priorities
1. Talking to customers
2. Improving account metrics
3. Understanding the market
4. Content marketing
5. Acquisition
- Activation
- Retention
- Referral
- Revenue
Ideas popularized by Steve Blank and
Dave McClure