Spredfast CEO Rod Favaron kicks off Smart Social Summit 2017 with a deeper look on the complex social landscape we've built today and how tomorrow's innovation is right around the corner. We discuss here the key insights that will allow today's marketers to pioneer social innovation tomorrow by leveraging the social tools of today. Video link: https://www.spredfast.com/summit/videos/2020-your-tomorrow

1. 2020 Your Tomorrow

4. The social market today
Some key trends as we look to 2020
The Spredfast plan

5. ~7.5 billion
on this planet

6. 3.8 billion
internet users

7. 3 Billion
active social media users

8. 80%

9. Online population on social

10. 2 B
1.3 B 1.3 B
889 M
800 M
340 M 328 M
227 M
166 M
81 M
Monthly Users

12. 40
35
30
25
May 2012 June July
Facebook Stock Price

14. 200
150
100
0
2013
50
2014 2015 2016 2017
1 day 5 days 1 month 3 months 1 year 5 years max
Facebook Stock Price

15. 0
15
30
45
2012 2013 2014 2015 2016 2017
Facebook Annual Revenue
(Billions)

16. Facebook Instagram Feed Instagram Stories SnapChat
Age 13-17
Facebook Instagram Feed Instagram Stories SnapChat
Age 18-24

17. 0
50
100
2012 2013 2014 2015 2016 2017 2018 2019 2020
Facebook Annual Revenue
(Billions)

18. 3 Billion
active social media users

19. Trend #1
Automation

20. Overwhelmed.

25. Trend #2
Video

26. From Social on TV

27. to TV on Social

28. 29M Views on Episode 1

30. 1M daily viewers

32. 1/5 videos on Facebook are live

34. 1.5B people watch 45min of video
per day on mobile

35. 72% of all video is viewed
on mobile

36. 55% of people watch videos for
longer than 20min on mobile

37. What’s your ad strategy to play
in a video world?

38. Trend #3
Digital Drives Physical

40. Julia Steyn
CEO, Maven
Welcome

43. Make you smarter.

44. Keep you connected.

45. Drive convergence.

46. 2020 Your Tomorrow