SmartSocial Summit | How to be Smart about Social Data
How to be Smart about Social
Digital marketers have
been running social
campaigns for years.
Social campaigns have
focused on using social
media as a channel for
'relating to or denoting
circumstances in which objective
facts are less influential in shaping
public opinion than appeals to
emotion and personal belief'
Sometimes the content your audience needs
is different than what you want to create.
Managing Editor, Content and Senior Director
Digital marketers are shifting to a
top down approach to rebuilding
trust with social campaigns.
Social campaigns across
the customer journey
Social campaign goal
Consideration Purchase Use
This control of process is enabling brands
to create truly impactful content.
The true power of social data is
released when combined with real
Director, Strategy EMEA
Spredfast + Lithium
Senior Manager, Global
Vice President of Digital
HomeAway Fox Sports