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SmartSocial Summit | How to be Smart about Social Data


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SmartSocial Summit | How to be Smart about Social Data

  1. 1. #SmartSocialSummit How to be Smart about Social Data
  2. 2. Digital marketers have been running social campaigns for years.
  3. 3. 3 Social campaigns have focused on using social media as a channel for publishing information.
  4. 4. 4 Post-truth: 'relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief'
  5. 5. 5 Sometimes the content your audience needs is different than what you want to create. Margaret Magnarelli Managing Editor, Content and Senior Director Marketing Monster
  6. 6. 6 Digital marketers are shifting to a top down approach to rebuilding trust with social campaigns.
  7. 7. Social campaigns across the customer journey Social campaign goal 7 Awareness Become known Become known for something Influence purchase decision Validate purchase decision Consideration Purchase Use
  8. 8. This control of process is enabling brands to create truly impactful content. 8
  9. 9. The true power of social data is released when combined with real world data. 9
  10. 10. @AnuragAbinashi Anurag Abinashi @jennstafford Jennifer Mangold @TheBuckStuff Michael Bucklin Director, Strategy EMEA Spredfast + Lithium Senior Manager, Global Social Media Vice President of Digital Content HomeAway Fox Sports