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Spredfast SmartSocial Summit | We Still Really Just Want a Good Story | Slack

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Presentation from breakout session at Spredfast + Lithium SmartSocial Summit:

We Really Just Want a Good Story: Engage Your Audience with Winning Content: https://sched.co/FTQA

Published in: Software
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Spredfast SmartSocial Summit | We Still Really Just Want a Good Story | Slack

  1. 1. Evie Nagy 1 We still really just want a good story What makes our brand content “Slacky” (and how you can make yours You-y)
  2. 2. We’re on a mission to make people’s working lives simpler, more pleasant, and more productive.
  3. 3. We’re on a mission to help people at work communicate in a way that is clearer, more concise, and more human.
  4. 4. “” The culture turned inward creates the product — the culture turned outward creates the brand. – Anna Pickard, Head of Brand Communications at Slack
  5. 5. Here’s what we are (and aren’t): ● Confident (never cocky) ● Witty (but never silly) ● Informal (but always appropriate) ● Intelligent (and always treat our users as intelligent, too) ● Friendly (but not ingratiating) ● Helpful (never overbearing) ● Clear, concise and human
  6. 6. How do you turn this into content that people want to read?
  7. 7. 1) What do your customers care about that you’re uniquely qualified to talk about?
  8. 8. 2) What are the people in your company curious about and invested in, such that you’re genuinely excited to share what you learn with customers?
  9. 9. 3) What special things are going on inside your company that you wish everyone in the world knew about?

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