1.
How to Gas-Up and Oil
Your Lead Machine
BARRY FELDMAN, FELDMAN CREATIVE

2.
@Kissmetrics
#KissWebinar
@thuelmadsen

3.
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Barry is a digital marketing super freak. He provides
clients in a variety of industries content marketing
consulting, copywriting and creative direction services.
Barry’s the author of SEO Simplified for Short Attention
Spans and The Road to Recognition (to be published
early 2017). He’s been recognized by LinkedIn, Inc., and
many others as an influential leader in online marketing.
BARRY FELDMAN
Founder, Feldman Creative
@feldmancreative

4.
#KissWebinar
@FeldmanCreative

5.
1 Section One - Introduction
2 Section Two - How to Create Pulling Power
3 Section Three - 5 Principles for Creating a Lead Magnet
TABLE OF CONTENTS
4 Section Four - 15 Types of High Converting Lead Magnets
5 Section Five - 17 Ways to Promote Your Lead Magnet
6 Section Six - Free Tips [Downloadable bonus]
7 Section Seven - Q&A

6.
WATCH WEBINAR RECORDING NOW

7.
What do most people do at your website?

8.
Do they buy stuff?

9.
They tend to
LEAVE

10.
Do they buy stuff?
And they seldom
COME BACK

11.
Do they buy stuff?
Who are
YOU?

12.
How can we
HELP?

13.
You help yourself when you help
your prospects solve a problem

14.
Offer a
LEAD
MAGNET

15.
Do they buy stuff?
This is not a lead magnet

16.
Do they buy stuff?
This is a lead magnet

17.
Do they buy stuff?
How
do you
know what
will have
PULLING
POWER?

18.
Keyword research

19.
Social shares

20.
Analytics

21.
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing

22.
Ask them

23.
The contents of books and courses

24.
Reviews

25.
Principles for
CREATING
a lead magnet

26.
Be
SPECIFIC
1 Be
SPECIFIC

27.
Be
SPECIFIC
Deliver a desired
RESULT
1
2
Be
SPECIFIC

28.
Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
1
2
3
Be
SPECIFIC

29.
Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
Be the
AUTHORITY
1
2
3
4
Be
SPECIFIC

30.
Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
Be the
AUTHORITY
Make it worth
MONEY
1
2
3
4
5
Be
SPECIFIC

31.
Types of high
CONVERTING
lead magnets

32.
eBooks

33.
Videos

34.
Research reports

35.
Tips

36.
Checklists

37.
Templates

38.
Assessments

39.
Tools

40.
Mini-courses

41.
Webinars

42.
Memberships

43.
Contests

44.
Product-based offers

45.
Email

46.
Ways to
PROMOTE
your lead
magnet

47.
4
5
Ways to promote your lead magnet on your website
blog
homepage

48.
4
5
resource
page
homepage
Ways to promote your lead magnet on your website

49.
4
5
resource
page
blog
homepage
Ways to promote your lead magnet on your website

50.
4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare

51.
4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
YouTube

52.
4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
YouTube
Content
hubs

53.
Ways to promote your lead magnet on social media
updates

54.
Ways to promote your lead magnet on social media
updates
hashtag

55.
4
Ways to promote your lead magnet on social media
updates
hashtag
ads

56.
4
5
Ways to promote your lead magnet on social media
4
updates
hashtag
ads
Pinterest

57.
4
5
Ways to promote your lead magnet on social media
4
5
updates
hashtag
ads
LinkedIn profile
Pinterest

58.
4
5
Ways to promote your lead magnet on social media
4
5
updates
hashtag
ads
LinkedIn profile
Pinterest
Live
streams

59.
4
5
Ways to promote your lead magnet on social media
4
5 cover photo
updates
hashtag
ads
LinkedIn profile
Pinterest
Live
streams

60.
Ways to promote your lead magnet in other places
email

61.
4
Ways to promote your lead magnet in other places
4
5
email
webinars

62.
4
5
Ways to promote your lead magnet in other places
4
5
email
webinars
tradeshows

63.
4
5
Ways to promote your lead magnet in other places
4
5
email
webinars
tradeshowsspeaking
engagements

64.
@NEILPATEL
Examples—Lead Magnets by Feldman Creative

65.
Packaging lead magnets

66.
Promoting lead magnets

67.
Content upgrade

68.
A free checklist
feldmancreative.com/50LMs

69.
Focus callout slide,
update icon to fit content.
Send image to back.
ALL CAPS SUBHEADLINE
THANK
YOU

70.
feldmancreative.com/leadme

71.
BARRY FELDMAN
Online marketing super freak
@feldmancreative
barry@feldmancreative.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?