SCA Digital Ratings - December 2014

1. DECEMBER 2014
statistics sourced from:

2. SCA DIGITAL – DECEMBER DIGITAL RATINGS
Slide 3 Commercial Radio Unique Audience (UA) - December
Slide 4 Commercial Radio Unique Audience (UA) by Brand - December
Slide 5 SCA Network December Digital Traffic
Slide 6 Today Network December Digital Traffic
Slide 7 Triple M Network December Digital Traffic
ALL DEVICES
Slide 9 Australian Publishers (All Devices)
Slide 10 Multi-Category Entmt Brands (All Devices)
Slide 11 Top Radio Brands (All devices)
Slide 12 Sydney & NSW Radio Online Daily Browsing
Slide 13 Melbourne & VIC Radio Online Daily Browsing
Slide 14 Brisbane & QLD Radio Online Daily Browsing
Slide 15 Perth & WA Radio Online Daily Browsing
Slide 16 Adelaide & SA Radio Online Daily Browsing
Slide 17 ACT, TAS, & NT Radio Online Daily Browsing
MOBILE
Slide 19 Mobile Publishers
Slide 20 Multi-Category Entmt Mobile Brands
Slide 21 Mobile Radio Brands in Australia
Slide 22 Mobile Optimised Publishers in Australia
Slide 23 Mobile Share of Daily SCA Radio Browsing
DEMOGRAPHICS
Slide 25 SCA Demographics
Slide 26 Today Network Demographics
Slide 27 Triple M Network Demographics

5. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – December 2013 – December 2014 – SCA Network National
SCA Network traffic increased 108%
year on year in Australian Average Daily
Unique Browsers 231,553
Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
SCA NETWORK
DECEMBER DIGITAL TRAFFIC

6. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – December 2013 - December 2014 – Today Network National
Today Network traffic increased 143%
year on year in Australian Average Daily Unique
Browsers to 165,065
Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY NETWORK
DECEMBER DIGITAL TRAFFIC

7. Triple M Network traffic increased by 92%
year on year in Australian Average Daily
Unique Browsers to 56,600.
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – December 2013 - December 2014
Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital
TRIPLE M NETWORK
DECEMBER DIGITAL TRAFFIC

8. ALL DEVICES
statistics sourced from:

18. MOBILE
statistics sourced from:

24. DEMOGRAPHICS
statistics sourced from:

28. GLOSSARY OF DIGITAL TERMS
KEY REPORTING METRICS
Average Daily Unique Browsers (ADUB): Key unique browser
ranking metric that reports the average of the daily browsers form all
devices and locations that visited a site within the selected reporting
period.
Unique Audience (UA): The total number of unique people (de-
duplicated) that visited a site at least once during the specified
reporting period. This metric has been estiamted and hybridised using
tagged census data to capture access from locations and devices.
DEVICES TYPES
Device reporting splits out domestic traffic by Mobile, Tablet,
Computer and Others for key metrics.
All Devices: all connected devices types
Computer: connected device requiring a physical keyboard, mouse
and display
Mobile: any connected device larger the size of an average hand or
similar (excluding tablets).
Tablet: any connected device larger than an average hand
GEO TARGETING
In geo-targeted reports, reported data is filtered by state/territory.

29. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced
from Nielsen Online Ratings - Market Intelligence & Hybrid.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
clive.dickens@sca.com.au
statistics sourced from: