Mobile Insights
Financial Publishers Roundtable
October 2013
New York
Mobile - Usage
Source: OurMobilePlanet
Mobile - Usage
Mobile - Platforms
62.90%
30.14%
6.22%
0.74%
0%
10%
20%
30%
40%
50%
60%
70%
Apple iPad Apple iPhone Android Apple iPod
2013 YTD Mobile Platfo...
Source: OurMobilePlanet
Mobile - Demographics
Source: OurMobilePlanet
Mobile - Demographics
Mobile - Demographics
0%
5%
10%
15%
20%
25%
30%
> 18 18-24 25-34 35-44 45-54 44-64 65+
Demographic Distribution - StreetAu...
Mobile - Stats
Page CTR [All Sites 2013 YTD]
Desktop 2.5% CTR
Mobile 1.5% CTR
Tablet 3.1% CTR
Mobile & Tablet 2.3% CTR
Pag...
Traffic [Mobile Only - All Sites 2013 YTD]
7.4% of total traffic
4.5% of clicks
2.9% of total earnings
Mobile - Stats
Traf...
Mobile - Stats
Time on Site [All Sites]:
Desktop 2:35 min.
Tablet 2:16 min.
Mobile 1:44 min.
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Mobile FPR

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Mobile FPR

  1. 1. Mobile Insights Financial Publishers Roundtable October 2013 New York
  2. 2. Mobile - Usage
  3. 3. Source: OurMobilePlanet Mobile - Usage
  4. 4. Mobile - Platforms
  5. 5. 62.90% 30.14% 6.22% 0.74% 0% 10% 20% 30% 40% 50% 60% 70% Apple iPad Apple iPhone Android Apple iPod 2013 YTD Mobile Platform Breakdown [StreetAuthority - All Sites] Mobile - Platforms
  6. 6. Source: OurMobilePlanet Mobile - Demographics
  7. 7. Source: OurMobilePlanet Mobile - Demographics
  8. 8. Mobile - Demographics 0% 5% 10% 15% 20% 25% 30% > 18 18-24 25-34 35-44 45-54 44-64 65+ Demographic Distribution - StreetAuthority Sites
  9. 9. Mobile - Stats Page CTR [All Sites 2013 YTD] Desktop 2.5% CTR Mobile 1.5% CTR Tablet 3.1% CTR Mobile & Tablet 2.3% CTR Page RPM [All Sites 2013 YTD] Desktop $45.00+ Mobile $15.00+ Tablet $35.00+
  10. 10. Traffic [Mobile Only - All Sites 2013 YTD] 7.4% of total traffic 4.5% of clicks 2.9% of total earnings Mobile - Stats Traffic [Mobile & Tablet - All sites 2013 YTD] 15.3% of total traffic 14.0% of clicks 11.9% of total earnings
  11. 11. Mobile - Stats Time on Site [All Sites]: Desktop 2:35 min. Tablet 2:16 min. Mobile 1:44 min.

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