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SCA Monthly Digital Audience - October 2016

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SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices)

The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to david.mackie@sca.com.au

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SCA Monthly Digital Audience - October 2016

  1. 1. SCA Monthly Digital Audience October 2016
  2. 2. 439k 11.1m 2.4m 1.3m 156k Avg Daily UBs2 Facebook Fans3 Twitter Followers4 Instagram Followers5 YouTube Subscribers6 #1 Radio Group with Unique Audience of 1,398,000 #1 Radio Group with 438,835 Avg Daily UBs (SCA’s highest ever) #11 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence SCA Digital Leadership Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Oct '16 1.4m Unique Audience1
  3. 3. Vevo Australian Audience 4.3m Unique Desktop Viewers2 9.0m Total Audience (All Devices)1 90% Ave. completion rate of ad views4 90% Ave. viewability rate of ads5 15m 49s Average View Duration1 Vevo video streams3 184m Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Oct '16
  4. 4. Radio Groups Unique Audience Source: Nielsen Digital Ratings (Monthly) Oct '16 1,398,000 775,000 551,000 226,000 0 400,000 800,000 1,200,000 1,600,000 SCA ARN Nova Entertainment Macquarie Radio
  5. 5. SCA vs Native Digital Publishers Source: Nielsen Digital Ratings (Monthly) Oct '16 1,925,000 1,398,000 1,163,000 751,000 520,000 465,000 429,000 414,000 0 500,000 1,000,000 1,500,000 2,000,000 UniqueAudience
  6. 6. 980k Unique 28 Day Streamers1 1.9m 4m4m Monthly Podcast Downloads2 Monthly Video Views3 Total Monthly Minutes Watched3 SCA Streams VideoAudio Sources: 1 SCA Steaming Logs - 28 days from 01/10/2016, 2 Podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Oct '16
  7. 7. SCA Mobile 86% 211k 1.5m Mobile (% of Avg Daily UBs)3 Monthly App Users1 376k Monthly Mobile Avg Daily UBs3 Mobile App Installs (all-time)2 Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Oct '16
  8. 8. SCA Social 2.4m 1.3m11.1m 156k Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4 YouTube. Figures for Oct '16 Twitter Followers2 Instagram Followers3 Facebook Fans1 YouTube Subscribers4
  9. 9. HIT Network 2m 1.2m Twitter Followers2 Instagram Followers3 8.2m Facebook Fans1 209k Avg Daily UBs5 115k Monthly App Users6 1.4m Monthly Video Views7 153k YouTube Subscribers4 Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for Oct '16
  10. 10. 109k 458k 24k 9k 21k Avg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram Followers4 YouTube Subscribers5 Scoopla Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Oct '16
  11. 11. Triple M Network 400k 68k Twitter Followers2 Instagram Followers3 1.6m Facebook Fans1 201k Avg Daily UBs4 100k Monthly App Users5 Monthly Video Views6 Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for Oct '16 508k
  12. 12. Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’ 3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for Oct '16 100k Twitter Followers5 167k Avg Daily UBs1 Avg Daily UBs2 Sport 121k Facebook Fans4 7k Monthly App Users3 Twitter Followers5 Avg Daily UBs6 Facebook Fans4 Monthly App Users3 84k 73k 7k 137k 75k
  13. 13. Australian Publishers (AllDevices) 1 2 3 4 5 6 7 8 9 10 NEWS AUSTRALIA NEWS CORP AUSTRALIA FAIRFAX MEDIA FAIRFAX MEDIA LIMITED TELSTRA MEDIA TELSTRA CORPORATION LTD REALESTATE.COM.AU LTD. REA GROUP LTD NINE ENTERTAINMENT CO. NINE ENTERTAINMENT CO. EBAY EBAY INC. YAHOO!7 SEVEN WEST MEDIA & YAHOO! DMG MEDIA DAILY MAIL AND GENERAL TRUST PLC CARSALES.COM LIMITED CARSALES.COM LTD TRIPADVISOR TRIPADVISOR MEDIA GROUP 1 2 3 5 4 6 7 8 9 10 3,715,243 3,156,910 1,386,117 1,296,812 1,295,108 1,163,178 1,016,137 827,513 491,597 453,135 -0.7% -3.2% -3.0% +5.0% -3.1% +1.2% -0.6% +3.6% +0.1% +0.1% SCA is the 11th biggest tagged-publisher in Australia (all devices) PREVRANK PUBLISHER AVG DAILY UB % CH. MARKET AGGREGATE 19,038,036 +0.5% Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Oct 2016 11 12 13 14 15 16 17 18 19 20 SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC BBC BBC WORLDWIDE LTD ALLURE MEDIA ALLURE MEDIA MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD BAUER MEDIA GROUP BAUER MEDIA GROUP SBS SPECIAL BROADCASTING SERVICE CORP. SEVEN WEST MEDIA SEVEN WEST MEDIA LINKEDIN LINKEDIN CORP PERFORM PERFORM GROUP 12 14 13 11 15 17 16 18 19 25 438,845 409,382 404,852 385,415 305,573 298,631 284,979 269,790 264,072 247,157 +4.4% +7.0% +2.0% -8.4% -14.8% +1.2% -3.8% -5.7% -3.6% +50.5% PREVRANK COMPANY AVG DAILY UB % CH.
  14. 14. Radio Brands (All Devices) 1 2 3 4 5 6 7 8 HIT NETWORK* SOUTHERN CROSS AUSTEREO TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO KIIS NETWORK AUSTRALIAN RADIO NETWORK NOVA FM NETWORK NOVA ENTERTAINMENT CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK 2GB 873AM MACQUARIE RADIO NETWORK SMOOTHFM NOVA ENTERTAINMENT 3AW FAIRFAX MEDIA 2 1 3 4 6 5 7 8 209,007 200,883 194,388 106,115 20,625 17,208 13,064 12,932 +5.9% +0.6% +7.1% +2.1% +21.0% -8.6% -20.0% +2.4% Ranked by Australian avg. daily unique browsers PREVRANK COMPANY AVG DAILY UB % CH. Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Oct 2016 *Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence PREVRANK COMPANY AVG DAILY UB % CH. THE EDGE AUSTRALIAN RADIO NETWORK 97.3 COASTLIVE.COM.AU WEST COAST RADIO MIX 94.5FM SOUTHERN CROSS AUSTEREO FIVEAA NOVA ENTERTAINMENT SEA FM SOUTHERN CROSS AUSTEREO RADIOWEST SOUTHERN CROSS AUSTEREO 6PR FAIRFAX MEDIA 9 10 11 12 13 14 15 10 9 12 11 13 14 15 9,438 6,179 5,597 3,604 2,100 1,782 1,217 +67.5% +2.2% +54.0% -18.4% +28.1% +32.2% +1.9%

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